Wise Marketer Strategy Brief Series: Deep Engagement & Gamification

Our Technique Transient sequence debuts with PUG Interactive

Over the previous yr, The Smart Marketer™ has set about figuring out the matters that matter most to businesspeople excited by creating worth from buyer teams – that’s the end result of what we consult with as Buyer Loyalty.

We took time to create a complete checklist of the most well liked conventional and rising matters that may chart the course for Buyer Loyalty sooner or later. The result’s our Technique Transient sequence which represents an in depth survey and evaluation of every of those matters. Immediately we introduce the sequence with the primary WMSB (Smart Marketer Technique Transient), this one titled Buyer Quest: The Hero’s Journey to Model Loyalty and Advocacy.

By making a everlasting library of topical books representing business finest practices on vital

matters to the business, we’re supplying you with a useful resource that you may consult with frequently and use as a

coaching device to your groups. In every Technique Transient, we companion with an knowledgeable companion to develop views, insights and as an instance examples of those ideas in apply.

PUG Interactive is our companion for this inaugural Technique Transient on the subject of Deep Engagement and Gamification. Veteran online game designer Steve Bocska — previously of Disney, Digital Arts, Vivendi — is the founding father of PUG and is our principal thought companion for this doc. Steve is a CLMP™ and teacher for the Loyalty Academy™ and we’ve got revealed a number of of his articles surveying the subject of gamification in The Smart Marketer. Steve is exclusive in that he’s a online game designer who unlocked methods to apply confirmed gameplay designs and applied sciences to resolve enterprise issues akin to group loyalty, engagement, insights, and person activation for giant manufacturers.

Leveraging his imaginative and prescient, we determined to reposition the subject of “Gamification” to “Deep Engagement”, a time period which extra absolutely describes the potential for recreation idea and design when utilized to loyalty advertising and marketing. As you learn this primary in our Technique Transient sequence, we hope you’ll perceive the true energy of making use of recreation strategies to loyalty advertising and marketing and why we selected the time period Deep Engagement as the brand new descriptor for this skillset sooner or later.

Keep. Loyal. At all times.









To be taught extra concerning the loyalty analysis companies out there from The Smart Marketer, please contact us.

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