I just lately had a nice expertise at a neighborhood restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was wonderful.

Not lengthy after I obtained residence, I noticed an e-mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my optimistic suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is important. Surveys inform all the things from buyer expertise to product ideation to advertising technique. However that you must be sure you’re distributing them the precise manner.

Whether or not you need to accumulate knowledge for market analysis or run a buyer satisfaction survey, selling your survey in an e-mail is a direct solution to generate responses.

Beneath, I compiled an inventory of the very best survey e-mail examples I’ve acquired from corporations. I additionally broke down the profitable components of those emails and created a template so that you can ship your survey e-mail.

The Greatest Survey Emails: 10 Examples to Copy

To search out the very best survey e-mail examples, I scoured my inbox. Why? I wished to see surveys that obtained an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in numerous shapes and types, I’ve organized them into the next classes:

• Rewards-based.
• Time-based.
• Requesting assist.
• Embedded.
• Survey reminder.

Listed below are my favourite survey emails that landed in my inbox and the weather I feel it is best to emulate in your following emails.

Rewards-Based mostly

1. Birdy Gray

Topic line: Your probability to win $1,000!

I discovered myself on the Birdy Gray web site so much final 12 months (shout out to my fellow 2024 brides) and ultimately grew to become a buyer, so, naturally, I ended up on their e-mail advertising record.

The bridesmaid costume firm just lately despatched a survey to its record that supplied an opportunity to win an Amazon reward card price $1,000.

Birdy Gray is aware of that asking for suggestions means asking individuals to take day out of their days (10 minutes, to be precise) so that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings you might get by finishing the survey. I additionally admire how large and clear the CTA button is.

What I appreciated: $1,000 is some huge cash for anybody, however this reward is particularly attractive for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 to your ideas on pricing 🤑

This survey e-mail instance from Contra leads with the reward. Making “$500” the very first thing individuals see within the e-mail’s topic line is a good way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re price.” As a freelancer, that is music to my ears.

Contra is a software for freelancers, and so they make that clear in all of their messaging, together with this survey e-mail.

What I appreciated: The graphic within the e-mail’s physique is eye-catching and on-brand with Contra’s total type. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling solution to immediate subscribers to take the examine, particularly contemplating it poses a query.

Time-Based mostly

3. H-E-B

Topic line: Inform us what you assume – 3 min survey

If you happen to’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final 12 months, Meals & Wine even named it the very best grocery store within the US.

And I’ve obtained to say, the shop’s e-mail advertising is as prime tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey e-mail after each curbside order pickup.

Within the topic line, it’s sensible to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is evident and simple, too.

It begins with a query to get you pondering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I appreciated: The grocery retailer sends this survey e-mail earlier than I depart the parking zone, growing the probabilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this e-mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. Once I learn the topic line, “Query for you,” I count on to reply one fast query.

Your complete e-mail is brief and candy, from the topic line to the physique copy. It even consists of an opportunity at a reward for finishing the survey: a $50 reward card.

In my expertise, reward playing cards are a superb solution to entice prospects to finish your survey.

What I appreciated: This e-mail nearly appears like a private e-mail from a co-worker after I see it in my inbox. Some individuals could not like this as a result of it doesn’t stand out as a lot as different model advertising emails, however I admire the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We’d like your assist: Our annual wage survey is dwell

There are a handful of conditions the place I feel it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 p.c off sale just isn’t certainly one of them), and this e-mail from Superpath matches the invoice.

Superpath is a membership neighborhood and an unbelievable useful resource for the content material advertising business.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants knowledge from the neighborhood, and so they ship emails just like the one above to generate responses.

What I appreciated: Superpath is community-driven, so it is smart to be clear when asking the neighborhood for assist. In any case, the survey outcomes might be informative for neighborhood members, so we’re blissful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the following large factor!

As an alternative of asking for suggestions, glowing water model Spindrift took their survey e-mail additional by asking prospects to assist them select which flavors so as to add to their lineup.

Placing your prospects within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling solution to improve e-mail open charges.

If you happen to’re a fan of the model, collaborating on this survey could be a enjoyable solution to get entangled and have a voice within the model’s future merchandise.

What I appreciated: Moderately than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you advocate Wave?

Wish to improve the variety of responses to your survey? Embedding your survey inside the e-mail makes it even simpler for purchasers to reply as a result of it reduces the steps they have to take to take part.

Take the survey e-mail I acquired from my invoicing software program, Wave.

For starters, I like that it’s customized with my first title. Second, it’s an easy e-mail asking me to rank how possible I’d advocate Wave to a pal.

If you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you may add extra detailed suggestions earlier than you submit your response:

What I appreciated: As a Wave person, I can inform that this e-mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its prospects.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an search engine optimisation software I used to make use of, despatched this survey e-mail to gather suggestions from former prospects. The message is brief and to the purpose, however you may reply to the survey instantly because it’s embedded within the e-mail.

The query on this e-mail is simply one of many survey questions. Clicking on the embedded survey query results in the entire eight-question survey on Typeform.

On common, persons are prepared to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I appreciated: In addition to the comfort of the survey being embedded within the physique of the e-mail, I appreciated how fast it was to reply. This survey solely took me a couple of minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting Right now

Topic line: Your reminder to take our survey

The primary line of this e-mail from the publication Accounting Right now sums up precisely why you will need to ship a survey reminder: all of us get busy.

Emails get misplaced in individuals’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a couple of reminder emails for surveys that have to be accomplished by a selected date.

This survey reminder e-mail presents a easy message and nudges prospects to take their survey.

The e-mail additionally outlines the alternative ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I appreciated: This was the primary time I’d seen an optionally available donation in lieu of a present card for collaborating in a survey. If you recognize your prospects are charitable, this could possibly be a superb solution to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder e-mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique e-mail. The topic line grabs my consideration through the use of my title and refreshes my reminiscence in regards to the survey.

The physique of the e-mail begins with a customized introduction after which describes why they’re gathering suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan if you happen to’re skimming an e-mail.

What I appreciated: As a power worrier and overthinker, I admire the reassuring message on the backside of this e-mail.

Adobe lets subscribers know that in the event that they full the survey, they’re robotically entered into the drawing and may ignore the reminder e-mail.

The right way to Write a Survey E-mail (+Template)

After analyzing survey emails from my inbox, listed below are the weather I’ve discovered work finest. I’ve additionally included a template which you can copy to your subsequent survey e-mail.

Topic Line

The objective of selling your survey in an e-mail is to generate responses, so the topic line is arguably a very powerful half. Provide you with a survey e-mail topic line that entices your prospects to not simply open the e-mail but additionally take the survey.

When brainstorming topic traces, take into account what your objective is. Do you need to accumulate suggestions to make their expertise higher? Are you searching for characteristic concepts to your product?

Emphasize how vital your prospects’ enter is by asking for his or her assist in the topic line.

In case your objective is to get as many responses as attainable to extend your pattern measurement, you’re in all probability providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an e-mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your prospects by title, nevertheless it goes past that. Your surveys will produce extra particular and helpful outcomes in case you are sending them to the precise individuals.

Use segmentation to create totally different surveys for various eventualities. For instance, within the survey e-mail instance from Mangools that I shared above, the survey was despatched to former prospects.

Amassing suggestions from people who find themselves not prospects of your product helps you perceive why individuals left and what you would do to enhance your product or convey prospects again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the best size for a survey. Issue this in thoughts when writing your e-mail physique copy — you don’t need to add extra time to the expertise if you happen to don’t need to.

Preserve your message quick and simple. Let your prospects know that you simply’re searching for suggestions and the way it will profit them. Bonus factors if you happen to can provide them an estimate for the way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied prospects to open your survey e-mail, the following most vital component is the survey CTA. You need to make it as straightforward as attainable for purchasers to take your survey, so don’t cover the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

If you happen to’re providing a reward for taking the survey, wrap up your e-mail with a reminder of what the reward is. Emphasize the reward through the use of a daring font or a graphic so it stands out if persons are skimming their emails.

Sending a Reminder

If you happen to want responses or suggestions by a sure date, plan to ship a minimum of two reminder emails. Construction one as a follow-up to your authentic survey e-mail and one other as a “final probability” to reply.

Even when your survey doesn’t should be accomplished by a sure date — for instance, if you happen to accumulate buyer suggestions on an ongoing foundation — it doesn’t harm to remind prospects to share their ideas.

Survey E-mail Template

Hello [First Name],

Your opinion is effective to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take a couple of or two minutes, tops!

One of the best half? You’ll be robotically entered for an opportunity to win a $100 reward card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are a necessary a part of buyer analysis. When you will have deeper data about your prospects, their opinions, and their needs or wants, you may tailor all the things out of your advertising to your merchandise to them.

In my expertise, the survey emails that I used to be almost definitely to take grabbed my consideration with a stable topic line, supplied a reward and made it fast and simple to take part.

When sending your survey over e-mail, bear in mind the important components of e-mail construction.

Your topic line ought to be attractive and customer-focused, the reward (if you happen to’re providing one) is emphasised, and the CTA to take the survey have to be simple and simple to search out.