Home Marketing 20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

0
20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

The world of synthetic intelligence and machine studying is increasing, and entrepreneurs ought to concentrate. AI is being applied in almost each business to enhance enterprise processes, and the information surrounding this tech are staggering.

marketers reading artificial intelligence statistics to innovate their strategy

Free Guide: How to Use AI in Content Marketing [Download Now]

That will help you higher grasp AI’s most up-to-date developments, we have compiled an inventory of attention-grabbing AI statistics to contemplate earlier than you utilize it to your personal firm technique. And in the event you’re in a pinch, leap straight to the part that you simply want.

Attention-grabbing AI Statistics

To grasp the significance of AI, it’s a must to take a look at it from a broad perspective. Listed here are some stats in regards to the international synthetic intelligence market, and which corporations are prioritizing the know-how.

1. The marketplace for synthetic intelligence (AI) has a present market worth of almost 100 billion U.S. {dollars} and is predicted to develop twentyfold by 2030, as much as nearly 2 trillion U.S. {dollars}.


Picture Supply

2. Synthetic intelligence (AI) is closely used for service operations and product & service development-related features within the high-tech and telecom business.

3. The present AI market race is led by IBM, which holds a greater than 9 p.c international market share.

4. IBM is the main firm in lively machine studying and AI patents worldwide, with over 5,500 patent households as of November 2020.

5. Subsequent to IBM within the international AI patent race are Microsoft and Samsung, every inside 500 patent households from IBM.

AI Adoption Statistics

Companies are starting to streamline processes utilizing AI — simply take a look at the numerous improve in implementation over the previous few years.

6. Synthetic intelligence (AI) noticed a staggering development in adoption charges from 2017 to 2018, and it has leveled off considerably since 2019. It grew almost 2.5 instances in 2022 in comparison with its adoption price in 2017.

7. In 2022, many corporations are utilizing AI to enhance their hiring insurance policies and wishes, scale back the necessity for redundant hiring, and allow extra environment friendly recruiting strategies.

Advertising and marketing AI Statistics

Entrepreneurs are leveraging the know-how for their very own enterprise technique. Take a look at these stats to see how one can put AI to make use of in your organization.

8. In 2021, the marketplace for synthetic intelligence (AI) in advertising and marketing was estimated at 15.84 billion U.S. {dollars}. The supply projected that the worth would improve to greater than 107.5 billion by 2028.

Picture Supply

9. Greater than 80% of business specialists combine some type of AI know-how into their on-line advertising and marketing actions.

10. When requested about entrepreneurs’ essential software areas of AI in a current survey, roughly 50% of respondents from the U.S., Canada, the UK, and India talked about advert focusing on when requested about entrepreneurs’ essential software areas of AI.

AI Chatbot Statistics

The customer support business has modified with the introduction of AI chatbots. Whether or not used to enhance customer support or auto-populate information for inside reporting, this tech yields some stunning statistics.

ai chatbotPicture Supply

11. The chatbot market is forecast to succeed in round 1.25 billion U.S. {dollars} in 2025, a big improve from the market measurement in 2016, which stood at 190.8 million U.S. {dollars}.

12. 26% of business-to-business (B2B) entrepreneurs utilizing chatbots of their advertising and marketing applications gained between ten and 20% extra lead technology volumes.

13. A survey in October 2022 in the US discovered that 57% of B2B entrepreneurs used chatbots of their demand technology applications to know their viewers higher.

14. One other 55% stated they did so to generate new leads.

15. An extra 43% of American entrepreneurs acknowledged that chatbots helped educate prospects.

Attitudes Towards AI Statistics

So how is synthetic intelligence being perceived by your common buyer or prospect? Does most of the people have reservations about using AI? These statistics might allow you to higher grasp the most typical perceptions of it.

16. In a 2023 survey performed in the US, 48% of respondents acknowledged that neither Photoshop nor Generative synthetic intelligence (AI) photographs of faces/folks needs to be utilized in social media promoting.

17. One other 25% of respondents stated each picture software program was acceptable for social media promoting.

18. 45% of responding customers didn’t perceive how synthetic intelligence (AI) and machine studying (ML) applied sciences labored.

19. 73% of respondents stated that they believed that AI and ML had the potential to impression buyer expertise (CX).

20. 48% of respondents acknowledged they might work together with AI extra steadily if it made their buyer expertise with a model extra seamless, constant, and handy.

Introduce AI into Your Advertising and marketing Technique

Synthetic intelligence will proceed to develop extra prevalent within the enterprise world.

Its affect on our day by day lives has proven us the potential to enhance how we work — and the way we are able to let know-how work for us.

New Call-to-action

LEAVE A REPLY

Please enter your comment!
Please enter your name here