For those who’re operating quick on content material advertising and marketing subjects this September, think about back-to-school actions, guides, potatoes, conversions, or the U.S. Structure.

Content material advertising and marketing is the method of making, publishing, and selling articles, movies, podcast episodes, and the like to draw, have interaction, and retain clients. Performed properly, it’s helpful or entertaining.

What follows are 5 subject concepts on your firm’s September 2022 content material advertising and marketing.

1. ‘Again to College’ Collection

Because the leaves change shade and a touch of coolness enters the air, folks turn into enthusiastic about all issues pumpkin spice and comfy sweaters. However for entrepreneurs, the approaching of autumn additionally marks the start of a brand new college 12 months.

In September, back-to-school purchasing and actions will likely be in full swing. Photograph: CDC.

In america, a typical family in 2022 with high-school-age youngsters or youthful will spend $864.35 on back-to-school purchasing, based on estimates from the Nationwide Retail Federation. Households with school college students will spend much more — about $1,199.43.

Classes resembling electronics, attire, and dorm furnishings get the lion’s share of those gross sales. Many will occur in August, however September can be a very good time to create a back-to-school weblog publish or e mail publication sequence specializing in the objects buyers might need forgotten. It might, moreover, present useful information about good research habits or deal with how your merchandise work together with the varsity expertise.

2. The “Final Information to…”

For some, September is a time to make the most of the previous couple of weeks of heat climate to go tenting or climbing. For others, it means spending time within the kitchen, cooking up all of the seasonal produce they will get their fingers on.

An “Final Information to Autumn Actions” might have interaction clients and prospects it doesn’t matter what merchandise your small business sells.

Producing a information to autumn actions, no matter they is likely to be, is an effective method to supply helpful info while that includes the merchandise you promote.

For instance, a direct-to-consumer backpacking model might produce “The Final Information to Fall Backpacking Journeys in West Virginia” or related.

If a content material marketer is especially formidable, the “final information” may very well be a hub or pillar web page and the premise for a wholly new part of an organization’s web site. Lastly, don’t be afraid to advertise your merchandise straight within the information.

3. Nationwide Potato Month

September is Nationwide Potato Month in america. As meals holidays go — can a complete month be a vacation? — Nationwide Potato Month is a really versatile theme.

Most individuals take pleasure in potatoes and can possible have interaction with content material on that subject. And recipes that includes potatoes might attraction to a variety of dietary restrictions and preferences, together with vegan, vegetarian, gluten-free, and paleo.

The Idaho Potato Fee even has a video on YouTube exhibiting you how you can make donuts with dehydrated mashed potatoes.

If Idaho could make donuts with potatoes, think about what you could possibly do.

Regardless of its versatility, Nationwide Potato Month is seemingly unrelated to many companies. But when entertaining or humorous content material matches your model, you is likely to be stunned.

For instance, a plumbing provide enterprise might publish a potato cannon tutorial and promote the pipe and glue to construct the launcher.

4. Inform a Conversion-driving Story

Let’s flip to popular culture in 2010. In episode three, season seven of the animated sequence Futurama, the characters Fry and Bender buy new eyePhones from Mother Industries and start to compete over who can get extra followers on a social media app.

Within the present — a parody of iPhones and social media — it seems that Mother Industries is attempting to contaminate folks’s brains with a virus. However let’s put that apart.

In one of many scenes, Fry needs to buy an eyePhone, however the too-helpful clerk begins to explain the whole lot incorrect with it, dissuading Fry from making the acquisition. However an anxious Fry yells out, “Shut up and take my cash.”

The picture and phrase have lengthy since turn into a well-liked meme that captures how we will really feel a few new product that matches our life-style or solves an issue. As soon as we all know what it does or the way it works, we wish it. “Shut up and take my cash.”

This picture — “Shut up and take my cash” — has turn into a meme describing customers’ emotions for a superb product.

For September, attempt to discover at the least one conversion-driving story that describes a product you promote so properly it’s worthy of the “Shut up and take my cash” meme.

5. U.S. Structure Day: Sept. 17

On September 17, 1787, delegates in Philadelphia signed what would turn into one of the influential paperwork in human historical past, america Structure.

Howard Chandler Christy painted this model of the signing of the Structure in 1940.

In commemorating this occasion, entrepreneurs can produce content material associated to the Structure, its amendments, or constructive facets of American tradition.

For instance, a weblog publish might describe the historical past of Structure Day or the modification course of. Alternatively, a brief video might focus on one of many founding paperwork that preceded the Structure, such because the Articles of Confederation.

Lastly, content material associated to American exceptionalism— its successes and failures — is a worthy subject in recognition of Structure Day. In spite of everything, the Structure is what makes america distinctive amongst nations.