This week’s episode of the “Wiser Loyalty” podcast collection explores an advisory-led course from the Loyalty Academy curriculum, Key Success Elements in Loyalty Advertising (course #112). Our hosts at the moment are ⁠⁠Invoice Hanifin⁠ and Aaron Dauphinee from the Loyalty Academy college.

On this episode, Invoice and Aaron focus on a key part to creating profitable buyer loyalty out of your rewards program – the pace at which members accumulate sufficient factors to have the ability to redeem for rewards is the earn velocity.  It’s a essential issue that manufacturers wish to forecast, monitor, after which handle as a straightforward metric of program well being.

Within the Wiser Loyalty collection, Invoice and Aaron draw a theme every month primarily based on the programs required to earn the Licensed Loyalty Advertising Skilled (CLMP) designation and that is now the third month of this international loyalty schooling collection.

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