Bengaluru, India and Minneapolis, USA – June 8, 2023 — Capillary Applied sciences, a number one buyer loyalty and engagement expertise options supplier, at this time introduced the acquisition of Tenerity’s Digital Join Property. By way of this acquisition, Capillary strengthens its place within the US and Europe by buying a wealthy community of rewards ecosystem that Digital Join permits.
Digital Join will likely be rebranded to Rewards+ and will likely be added because the fourth product on the Capillary platform alongside Loyalty+, Interact+, and Insights+. With this, Capillary would be the solely firm with a full suite of end-to-end clever loyalty options, inclusive of expertise platform, consulting, loyalty program design, analytics, full rewards community, and advertising and marketing communications.
Digital Join permits firms to interact clients with compelling provides to make their model memorable on daily basis and, finally, generate incremental income. With a powerful basis in synthetic intelligence and analytics, Digital Join (now Rewards+) drives worthwhile loyalty by bridging engagement and monetization. Over the past 12 months, Digital Join has developed an intensive rewards community and has made vital inroads within the BFSI/telecom trade with some marquee purchasers.
Digital Join’s workforce relies out of the US, UK, and India. With the addition of the Digital Join workforce, Capillary will broaden its footprint within the US and set up a agency foothold in Europe. Within the US, the Digital Join workforce will be part of forces with Capillary’s earlier acquisitions of Persuade (2021) and Brierley (Apr 2023).
“We’re delighted to increase our warmest welcome to Digital Join’s distinctive workforce as they be part of Capillary. As we construct on the momentum introduced in by getting named as a Chief on the Forrester Wave and integrating Brierley’s unparalleled 30+ years of trade experience, the addition of Digital Join’s Rewards community solidifies Capillary because the unequivocal pinnacle of loyalty options. With our extremely superior expertise platform, world-class consultancy companies, and an expansive rewards community, Capillary is arguably one of the best loyalty firm on this planet,” says Sameer Garde, CEO of Capillary Applied sciences. “After 10 years of sturdy development in Asia, Capillary’s international enlargement has now entered a full-throttle section. Following two years of cautious oversight to make sure a seamless merger with Persuade, now we have swiftly acquired two companies in succession. Digital Join’s specialised concentrate on the BFSI/telecom trade will speed up our entry into a brand new vertical. We’re delighted to welcome Digital Join onboard and embark on a collective journey of transformation and development,” says Aneesh Reddy, Founder, and MD, Capillary Applied sciences.
About Capillary Applied sciences:
Based in 2012, Capillary Applied sciences has a presence throughout america, India, the Center East, and Asia, specifically, Southeast Asia. Capillary is an end-to-end buyer loyalty platform that provides a complete view of customers, and unified, cross-channel methods that ship a real-time omnichannel, personalised, and constant expertise for patrons. Powering 100+ loyalty packages, throughout 30+ nations, Capillary works with 250+ manufacturers together with the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a large attain of 1Bn+ customers and processing 5Bn+ annual transactions, the corporate has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For extra data, go to www.capillarytech.com.
Media Contact:
Jubin Mehta
Head of Company Communications
jubin.mehta@capillarytech.com