GWI is a U.Okay.-based analysis agency offering international viewers knowledge to retailers and businesses. In keeping with GWI’s 2024 “Connecting the Dots” report, chat and messaging are probably the most favored apps amongst web customers, with 94.7% of these aged 16 to 64 stating (in January 2024) they’ve used at the least certainly one of these platforms within the final 30 days. Social networks are additionally extensively utilized, with 94.3% of the identical age group reporting utilization up to now month.

–

Practically 61% of GWI’s survey respondents within the 16 to 64 age group acknowledged that their major motive for utilizing the web is “discovering data,” making it probably the most prevalent rationale. “Staying related with family and friends” is cited by 56.6% of respondents as their major motivation.

–

In keeping with Similarweb, Google.com was probably the most visited web site globally, with 81.1 billion visits in February 2024. YouTube.com and Fb.com got here in second and third with 30.6 billion and 15.3 billion respectively.

–

Per the GWI report, Instagram is the preferred social media platform globally, chosen by 16.5% of web customers aged 16 to 64. This proportion is greater than double the 7.4% who favored TikTok.