2022 was one other nice yr for e mail advertising. Final yr, 40 billion individuals used e mail each day. What’s extra, over 80% of firms make the most of e mail advertising to achieve and maintain prospects.
With e mail advertising software program being the second most used device, it’s for sure that e mail advertising has not solely confirmed to be efficient but it surely’s performed an enormous position in getting manufacturers nearer to their potential shoppers and prospects final yr.
Nevertheless, with so many instruments accessible to select from, how can entrepreneurs be certain they’re selecting an answer that’s proper for his or her wants? Let’s do an e mail advertising software program comparability and have a look at among the hottest e mail advertising software program used final yr. We’ll examine every platform by prices, options, and ease of use.
Let’s dive in!
7 Most Standard E mail Advertising and marketing Software program in 2022
1. Benchmark E mail
Naturally, we have now to incorporate our personal e mail advertising platform: Benchmark E mail! It’s a complete e mail advertising device designed to supply customers with what they should create and handle profitable e mail advertising campaigns.
Is there a free plan?
Sure! Benchmark E mail affords a Free plan that enables customers to retailer 500 contacts and ship as much as 3,500 emails a month.
What are the opposite bundle choices and costs?
- Lite: Begins at $9.99/month
- Professional: Begins at $15/month
- Enterprise: Customized pricing
What about e mail templates?
With Benchmark E mail, you may simply create lovely emails utilizing templates and ship them out to your contact lists. The vast collection of responsive e mail templates could be simply personalized with our drag-and-drop editor. The platform additionally affords superior options resembling advertising automation, permitting you to simplify your complete e mail advertising course of while rising engagement out of your subscriber base.
How can customers develop their e mail checklist?
Benchmark E mail supplies a number of options to assist customers develop their e mail checklist, resembling signup types, social media integration, checklist segmentation, and a touchdown web page creator. Benchmark E mail’s Shopify Sync permits eCommerce customers to sync their Shopify retailer to allow them to ship emails to a wider community, together with their Shopify prospects.
Why Benchmark?
The user-friendly platform makes it simple to create and handle campaigns, with complete analytics to measure success. Moreover, the superior advertising automation permits customers to create automated processes resembling welcome emails, reminder emails, and different personalised messaging. Benchmark E mail affords checklist administration, analytics and reporting, autoresponders, and A/B testing.
With Benchmark E mail, sustaining wholesome deliverability and sending fame is simpler than ever. Our Good Sending characteristic removes inactive emails from sends so you may give attention to engaged, subscribers. You may re-add these subscribers later for re-engagement campaigns.
Ever expertise author’s block? Benchmark E mail’s AI-generated Good Content material, powered by OpenAI, the analysis agency behind ChatGPT, does the content material creation for you. All you must do is present a immediate, and Good Content material supplies you with recent e mail copy to make use of in your outreach.
Who ought to select Benchmark?
Benchmark E mail is good for small companies or enterprises seeking to get began with e mail advertising. It affords an all-in-one e mail advertising resolution with an in depth checklist of options and plans to suit any funds. The benefit of use makes it the proper resolution for companies that don’t have a big advertising crew or the bandwidth to spend time studying new software program.
2. Sendinblue
Sendinblue is a cloud-based e mail platform that helps companies be in contact with their prospects by way of advertising campaigns and permits firms to design automated buyer journeys primarily based on consumer exercise.
Is there a free plan?
Sendinblue does certainly supply a free plan which incorporates as much as 300 emails/day and limitless contacts.
What are the opposite bundle choices and costs?
- Lite: Begins at $25/month
- Premium: Begins at $65/month
- Enterprise: Customized pricing
What about e mail templates?
Sendinblue has a wide range of e mail templates accessible to select from, or customers can design their very own. There are additionally pre-made drag-and-drop content material blocks so customers can rapidly create professional-looking messages with out having any coding data.
How can customers develop their e mail checklist?
Sendinblue has a number of options designed to assist customers develop their e mail lists, together with signup types and integration with third-party web site instruments resembling Fb Lead Advertisements and Shopify. Customers can simply import contacts from a CSV file or sync the checklist instantly from one other platform. Moreover, Sendinblue has an API that enables builders to combine different apps with it for added performance.
Who ought to select Sendinblue?
This platform is greatest fitted to small-to-medium-sized companies that need an all-in-one resolution for managing their on-line communication wants with complete advertising automation capabilities.
3. Lively Marketing campaign
ActiveCampaign is an e mail advertising service with highly effective instruments resembling segmentation, automation, A/B testing, contact scoring, and reporting, serving to companies to take advantage of out of their e mail campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Lite Plan: Begins at $29/month
- Plus Plan: Begins at $49/month
- Skilled Plan: Begins at $149/month
- Enterprise: Customized pricing
What about e mail templates?
ActiveCampaign supplies a number of e mail templates that customers can customise with their very own branding or content material. It additionally affords customers the flexibility to design emails utterly from scratch utilizing its drag-and-drop e mail editor.
How can customers develop their e mail checklist?
ActiveCampaign additionally affords integrations with a whole lot of third-party apps, resembling Salesforce, Shopify, Zendesk, and extra so prospects can simply join their different enterprise methods with ActiveCampaign. In addition they supply touchdown pages and web site types.
Who ought to think about ActiveCampaign?
This platform is greatest fitted to small to medium-sized companies searching for an e mail advertising service with highly effective automation capabilities with integration choices.
4. Mailchimp
MailChimp is an e mail advertising service that allows customers to ship out and optimize their emails, handle subscriber lists, monitor efficiency metrics, and extra.
Is there a free plan?
Sure. MailChimp’s free plan consists of options resembling customizable templates, e mail automation, and reporting instruments.
What are the opposite bundle choices and costs?
- Necessities Plan: Begins at $13/month
- Normal Plan: Begins at $20/month
- Premium Plan: Begins at $350/month
What about e mail templates?
MailChimp supplies a whole lot of professionally designed e mail templates so customers can create lovely campaigns with ease. Moreover, they provide versatile design choices like including photos or customizing colours and fonts, making it simple to create emails that match a model’s feel and appear.
How can customers develop their e mail checklist?
To develop e mail lists, MailChimp affords useful options resembling signup types, touchdown pages, pop-ups, and integrations with social media platforms like Fb and Twitter.
Who ought to use MailChimp?
This platform is good for companies of all sizes searching for an all-in-one e mail advertising resolution at an inexpensive worth level.
5. Fixed Contact
Fixed Contact is an e mail advertising and automation service designed to assist companies of any dimension attain their prospects and prospects with focused, personalised campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Core Plan: Begins at $9.99/month
- Plus Plan: Begins at $45/month
What about e mail templates?
Fixed Contact affords tons of e mail templates and has a drag-and-drop e mail editor, all mobile-responsive.
How can customers develop their e mail checklist?
You may create sign-up pages and touchdown types to trace subscribers in your web site. Make the most of Fixed Contact’s Google Advertisements migration and social media instruments to develop your checklist out of your advert campaigns.
Who ought to use Fixed Contact?
This platform has a variety of highly effective options that make it excellent for advertising groups that want to take their digital advertising efforts to the following degree. In addition they supply lead gen and CRM packages at high greenback, which can be excellent for bigger companies and groups with bigger advertising budgets.
6. Marketing campaign Monitor
Marketing campaign Monitor is an e mail service with an intuitive drag-and-drop editor and complete real-time analytics.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Fundamental Plan: Begins at $9/month
- Limitless Plan: Begins at $29/month
- Premier Plan: Begins at $149/month
What about e mail templates?
Marketing campaign Monitor supplies pre-designed e mail templates that customers can customise with their very own content material and pictures. Moreover, they provide an in depth library of customizable HTML templates to create lovely emails from scratch.
How can customers develop their e mail checklist?
The platform additionally options numerous instruments to assist customers develop their e mail lists, together with signup types, integration with a variety of third-party apps, and API entry for creating customized options.
Who ought to think about using this resolution?
Marketing campaign Monitor is a good selection for companies of all sizes throughout the company, retail, non-profit, and leisure sectors searching for a scalable approach to develop their e mail advertising over time.
7. GetResponse
With GetResponse, you may simply construct professional-looking emails, customise your topic strains and content material to suit your model identification, and section contacts into goal audiences for personalised messages.
Is there a free plan?
Sure. The free plan for GetResponse permits 2,500 emails per thirty days, in addition to a single touchdown web page.
What are the opposite bundle choices and costs?
- E mail Advertising and marketing Plan: $13.24/month
- Advertising and marketing Automation Plan: $41.12/month
- eCommerce Advertising and marketing Plan: $82.94/month
What about e mail templates?
GetResponse affords a big selection of professionally-designed e mail templates together with an intuitive drag-and-drop editor, permitting you to simply create lovely and efficient emails.
How can customers develop their e mail checklist?
GetResponse consists of instruments for checklist constructing, resembling signup types, Fb advertisements campaigns, and webinars.
Who ought to use GetResponse?
This can be a nice e mail advertising platform for small companies, entrepreneurs, freelancers, and companies.
2022 was a record-breaking yr for e mail advertising, and 2023 will observe swimsuit. Be sure you’re selecting your e mail advertising software program properly, and if wanted, use this information for help. If you happen to’d prefer to study extra about Benchmark E mail and what our device has to supply, join a free plan at present!