DUBAI, UAE (10th January 2023) – UAE-headquartered International Lodge Alliance (GHA), the world’s largest alliance of impartial lodges manufacturers, has turn out to be a founding member of the brand new worldwide loyalty entity, International Loyalty Organisation (GLO).
Launched this month, UK-based GLO is a world skilled community of specialists in loyalty, rewards, client engagement and loyalty innovation, uniting corporations throughout journey, hospitality, retail, finance in addition to know-how. Its key goals are to advertise partnerships, progress, and loyalty innovation amongst members. With the assistance of GLO Information – a platform which shares insights, gives interviews & chat for members – loyalty know-how experience, roundtables, conferences and coaching, the organisation is supporting members in rising companies, constructing stronger manufacturers, and deepening relationships with their prospects.
As a founding member of GLO, International Lodge Alliance, a fast-growing alliance of 40 lodge manufacturers with greater than 800 lodges throughout 100 nations, brings a wealth of worldwide expertise to the community, with its profitable loyalty programme, GHA DISCOVERY, increasing to greater than 23 million members globally since its December 2021 relaunch.
International Lodge Alliance is one in all a choose group of main loyalty and rewards gamers becoming a member of GLO with others together with aviation giants Star Alliance and Air France/KLM, in addition to Loyalty Juggernaut, a supplier of next-gen enterprise options that energy loyalty programmes for multinational manufacturers.
Kristi Gole, Head of Product at International Lodge Alliance, has been appointed a GLO advisory board member, a task the place she is going to share her data and expertise to advertise innovation within the loyalty business.
“Loyalty is our enterprise, and it’s thrilling to play a pivotal function in creating and rising an organisation that’s devoted to this sector on a world scale,” Gole stated.
“We’re wanting ahead to sharing our insights with GLO and serving to to form the dialogue about the way forward for loyalty.”
For extra info go to International Lodge Alliance and GHA DISCOVERY
GHA DISCOVERY is complimentary to hitch, and travellers can enroll on-line or obtain the GHA DISCOVERY app and register on their cellphones. Travellers also can join with GHA DISCOVERY on Instagram and Fb.
About International Lodge Alliance (GHA)
International Lodge Alliance (GHA) brings collectively a singular assortment of impartial hospitality manufacturers with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared know-how platform. By membership in GHA, manufacturers broaden their world attain, drive incremental income, and scale back dependence on third-party channels, all whereas sustaining administration independence and particular person positioning. GHA represents a set of 40 manufacturers with greater than 800 lodges in 100 nations serving 23 million members. The award-winning GHA DISCOVERY programme generates over $2 billion in income and greater than six million room nights yearly. GHA’s manufacturers presently embody Anantara, Araiya, Avani, Campbell Grey, Capella, Corinthia, Discovery Locations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, NH Lodges, NH Assortment, nhow, Niccolo, Nikki Seashore, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Assortment, Shaza, Sukhothai, Solar Worldwide, Tivoli, Ultratravel Assortment and Viceroy. For extra info, go to globalhotelalliance.com
About GHA DISCOVERY
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty programme for impartial lodge manufacturers, that includes greater than 800 lodges, resorts, and palaces throughout 40 manufacturers. Members take pleasure in VIP recognition, considerate advantages and beneficiant rewards at house or away. GHA DISCOVERY members earn and spend DISCOVERY {Dollars} (D$), an unique rewards forex. Additionally they take pleasure in member-only Experiences curated by every lodge, plus they’ve entry to properties near house, and not using a keep, by means of member-only Native Affords. For extra info, go to ghadiscovery.com
MEDIA CONTACT:
Andrea Krenn
M: +971566818025
E: andrea.krenn@gha.com
