Google introduced that beginning July 1, 2022, Google AdSense will start testing the Chrome’s Matters API for advert requests on a “small proportion of visitors.” The Matters API was introduced early yr as a substitute for the flopped FLoC Google cookie substitute.

The Matters API is Google’s newest substitute for third-party cookies and goals to create a privacy-focused, interest-based promoting mannequin, which Google did not do with FLoC. The Matters API proposes a manner to supply matters {that a} consumer may presently be desirous about, based mostly on their current shopping exercise. These matters can complement contextual info to assist choose applicable ads.

AdSense will begin utilizing them as a take a look at on a small pattern of advert requests subsequent month. Google mentioned “This preliminary take a look at is to validate that our methods are working as designed, and no income or efficiency impression is anticipated.”

You possibly can choose out of Matters testing in Google AdSense, you are able to do so utilizing Chrome’s Permissions-policy header.

So only a heads up for these of you who nonetheless use AdSense to monetize your websites.

Discussion board dialogue at Twitter.