Google introduced a brand new Google Tag that Google says will “unlock new capabilities that will help you do extra, enhance knowledge high quality and undertake new options – with out requiring extra code.” Google Tag Supervisor shouldn’t be altering as we speak however it appears like it’s going to change sooner or later.
Google defined that “the Google tag (gtag.js) is a single tag you may add to your web site to make use of a wide range of Google services and products. As a substitute of managing a number of tags for various Google product accounts, you should utilize the Google tag throughout your whole web site and join the tag to a number of locations.”
Google stated with the earlier tag you needed to arrange a worldwide website tag (gtag.js). The worldwide website tag “has developed into the Google tag,” Google wrote. Your Google tag (gtag.js) has a single tag ID you may add to your web site to make use of a wide range of Google services and products. As a substitute of managing a number of tags for various Google product accounts, you should utilize a single Google tag throughout your whole web site and join the tag ID to a number of locations, Google added.
A brand new “Google tag” display screen will exchange the present international website tag screens in Google Adverts and Google Analytics, letting you entry measurement options with out including code after the preliminary set-up. Altering settings in your Google tag will have an effect on all related locations.
You possibly can study much more on this assist doc or on Search Engine Land or through Ginny Marvin’s tweets:
1. The brand new Google tag is constructed on prime of current gstag.js implementations, so no want so as to add new code. Your current installations mechanically grow to be the Google tag.
— AdsLiaison (@adsliaison) August 2, 2022
3. You possibly can simply mix & handle your Google tag settings from the brand new Google tag display screen in each Google Adverts & Google Analytics. The one code works throughout each merchandise. pic.twitter.com/i5Wel8oi1N
— AdsLiaison (@adsliaison) August 2, 2022
And SEL has a useful article on the Google tag as properly: https://t.co/uDWSs32oWr
— AdsLiaison (@adsliaison) August 2, 2022
Discussion board dialogue at Twitter.