Large step in Gravity World’s enlargement provides experience and expertise to reply the challenges for world manufacturers trying to drive sustainable progress.
Gravity World has acquired 9thWonder, a full-service advertising company with progressive approaches to media, knowledge analytics and inventive execution. The acquisition grows Gravity World by 40%, accelerating its U.S. enlargement, and deepening its world, data- and tech-enabled groups that assist shoppers seize alternatives in more and more complicated markets.
Gravity World has grown considerably lately by fixing the ever-increasing challenges that manufacturers face when participating difficult-to-reach enterprise and client patrons. Taking a basically completely different view on what drives advertising efficiency, Gravity World has developed their proprietary strategy – Fame. Admiration. Perception. (F.A.B.) – that harnesses 1000’s of knowledge factors to establish and activate the underlying drivers of name efficiency and enterprise progress.
“Entrepreneurs attempting to know what drives patrons in right this moment’s disrupted sectors and complicated communications panorama require a brand new strategy” mentioned Jose Lozano, President of Gravity World. “That’s why we’ve created a brand new mannequin of selling consultancy to assist our shoppers, with one objective – to seek out, liberate and speed up consumer progress.”
Gravity World deploys a multi-specialty group round a consumer, centered on driving advertising efficiency and enterprise income. This supplies shoppers with a whole functionality throughout the total buyer journey pushed by technique, innovation, creativity, expertise and knowledge, by way of one world companion.
“Moderately than proudly owning a secure of company manufacturers who’ve to determine learn how to work collectively, Gravity World is one company, with one strategy, with built-in observe groups that ship transformational outcomes for shoppers worldwide” mentioned Mark Lethbridge, CEO of Gravity World. “With the combination of 9thWonder we can have greater than 500 specialists throughout 14 places working collectively as ‘one-team’ to construct our shoppers’ companies.”
9thWonder is Gravity World’s fourth U.S. acquisition within the final 15 months. The corporate now fields 14 world places of work together with a border-to-border, coast-to-coast U.S. footprint and a mixed consumer roster that features Embraer, 3M, AkzoNobel, Ameriprise Monetary, Honda Powersports, Nemours Kids’s Well being and Bosley to call just a few.
Gravity World has continued to achieve large trade recognition, incomes nearly 500 awards for advertising excellence thus far in 2023, together with Advertising and marketing Company of the Yr.
About Gravity World
Gravity World is a worldwide brand-to-demand advertising consultancy specializing in shoppers working in complicated markets. Based in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity World has 14 wholly owned places of work throughout the US, Europe, and APAC. The group has accomplished eight acquisitions within the final 4 years to systematically purchase and combine specialist capabilities to create a whole brand-to-demand service providing and lengthen geographical protection.
9thWonder is a full service, model to demand advertising company with capabilities in model technique, inventive, analysis, digital technique and improvement, public relations, social media, and explicit power in media planning, shopping for and analytics. With places of work spanning North America, South America and Asia, 9thWonder has constructed its success by way of long-term partnerships with shoppers working throughout a variety of industries, armed with data-driven know-how to market to a various America and cultures past.
Valerie Silverman Kerr