Hooray, a brand new subscriber has joined your record! Now what? 

Sending your new subscribers a welcome electronic mail is the right approach to kick off your relationship with a brand new subscriber. However how do you create one? And the way do you guarantee every new subscriber will get a welcome electronic mail?

On this information, we’ll stroll you thru the worth of a welcome electronic mail and present you methods to automate them utilizing Benchmark Electronic mail so you may guarantee your relationship with every new subscriber is off to a terrific begin. 

What’s a Welcome Electronic mail?

A welcome electronic mail is the primary electronic mail a brand new subscriber or buyer receives from an organization after signing up or making a purchase order. It’s a kind of transactional electronic mail that’s mechanically triggered by a particular motion, comparable to a sign-up or a purchase order. The aim of a welcome electronic mail is to introduce the subscriber or buyer to the corporate, affirm their subscription or buy, and supply any obligatory data or directions.

A typical welcome electronic mail may embody a thanks message for subscribing or making a purchase order, a short introduction to the corporate and its services or products, directions on methods to get began or entry their buy, and presumably a name to motion to encourage additional engagement or present an incentive for future purchases.

Welcome emails could be an vital a part of an organization’s electronic mail advertising and marketing technique, as they may also help set the tone for future communication and set up a optimistic relationship with subscribers or prospects.

Why are Welcome Emails Helpful?

Welcome emails are vital for a number of causes:

• First impressions: Welcome emails are often the primary electronic mail {that a} subscriber receives from an organization after signing up for his or her mailing record. It units the tone for the remainder of the e-mail communication and could make a long-lasting impression on the subscriber. A well-crafted welcome electronic mail may also help set up a optimistic relationship with the subscriber proper from the beginning.
• Affirmation: A welcome electronic mail confirms to the subscriber that their sign-up was profitable and that they’re now a part of the mailing record. This may also help cut back the possibilities of subscribers forgetting that they signed up or mistaking the e-mail for spam.
• Engagement: Welcome emails can be utilized to interact subscribers and encourage them to take motion. For instance, a welcome electronic mail may embody a reduction code or a hyperlink to an unique piece of content material. This may also help incentivize subscribers to remain engaged with the corporate’s electronic mail communication.
• Branding: A welcome electronic mail offers a possibility for the corporate to reinforce its branding and messaging. It could possibly assist subscribers perceive what the corporate stands for and what they’ll anticipate from future electronic mail communication.

Why You Ought to Automate Your Welcome Emails

Other than the truth that you’re a busy individual, automating your welcome emails provides you a ton of conveniences. It will be inconceivable to maintain monitor of each new electronic mail subscriber you get, so you may manually ship them an electronic mail, welcoming them to your model and offering them with customized provides and incentives. 

That’s why electronic mail automation is a Godsend. Automating your welcome emails is a superb thought for a number of causes:

Consistency

Once you automate your welcome emails, you make sure that each new subscriber or buyer receives a message, regardless of once they enroll or make a purchase order. This may also help set up consistency and reinforce your model messaging.

Effectivity

Automating your welcome emails can prevent time and assets. As a substitute of manually sending out particular person welcome emails, you may arrange an automatic workflow that sends out the e-mail as quickly as a brand new subscriber or buyer takes the required motion.

Personalization

Many electronic mail advertising and marketing platforms permit you to personalize your welcome emails with the subscriber’s or buyer’s identify, buy data, or different related particulars. This may also help make the welcome electronic mail really feel extra private and related, which may result in larger engagement and conversions.

Timing

By automating your welcome emails, you may be sure that they’re despatched out on the optimum time. For instance, you may arrange the e-mail to be despatched instantly after the subscriber indicators up or makes a purchase order when they’re most engaged together with your model.

General, automating your welcome emails may also help you determine consistency, effectivity, personalization, and optimum timing in your electronic mail advertising and marketing technique. This could result in larger engagement, conversions, and, finally, income for what you are promoting.

How one can Automate Your Welcome Emails Utilizing Benchmark Electronic mail

Automating your welcome emails is a course of, however with Benchmark Electronic mail, the method is a sinch. Right here’s methods to use our software to make sure each new subscriber is greeted with a welcome electronic mail that will get your relationship began off on the suitable foot. 

1. Construct a Subscriber Kind

Log in to your Benchmark Electronic mail account.

Click on on “Contacts” on the prime left nook of the dashboard, then choose “Signup Types.” Then, choose “Create New Signup Kind.”

Select the kind of type you need to create. Benchmark Electronic mail provides embedded kinds, popup kinds, or small embedded kinds.

Identify your record and both designate a listing to the shape or create a brand new record to tie to the shape. This record will seize people who fill out the shape.

Customise the shape by including fields, altering colours, and including photographs or textual content. You may as well select to allow double opt-in or customise the affirmation message subscribers obtain after signing up.

Preview the shape to verify it appears to be like the way in which you need it to.

When you’re happy with the shape, click on the “Save & Publish” button to make it dwell.

2. Add the Kind to Your Web site and Share

You possibly can then share the shape by embedding it in your web site, sharing the hyperlink on social media, or sending it out in an electronic mail marketing campaign.

3. Create Your Welcome Electronic mail and Setup Automation

Now, it’s time to create your welcome electronic mail so you may tie it to your new signup type. 

Click on on the “Automation Professional” tab from the dashboard menu.

Click on the “New Automation” button, and identify your welcome automation.

Choose “Welcome New Subscribers” from the automations choices.

Edit/fill out the required data on your automation.

Goal new subscribers solely, after which choose the record you need to affiliate this automation with. You’ll need to select the record you created on your type.

Create a brand new electronic mail for the e-mail choice. 

Identify the e-mail, create a topic line, and preview textual content.

Should you need assistance with the topic line, click on on the lightbulb. This can set off Good Content material, a Benchmark Electronic mail software that assists you with crafting participating content material. 

Then, designate who the e-mail shall be from.

Choose the e-mail editor of selection.

Customise the welcome electronic mail by including your personal content material, photographs, and branding. You may as well personalize the e-mail with the subscriber’s identify or different related particulars. You need to use the Good Content material function to help you together with your electronic mail physique copy as effectively.

Then, affirm the record you need to add contacts to. 

Then, click on “Activate.”

That’s it! By following these steps, you may create a welcome electronic mail in Benchmark Electronic mail and arrange an automatic workflow to ship it out to new subscribers or prospects. Benchmark Electronic mail additionally provides analytics and reporting instruments that will help you monitor the efficiency of your welcome electronic mail and optimize your electronic mail advertising and marketing technique over time.