E-mail advertising stays a significant part of digital advertising methods, providing a direct line to your viewers’s inboxes. Nevertheless, crafting visually interesting emails that captivate and interact could be difficult, particularly with out intensive design expertise. 

That is the place Canva is available in – a user-friendly graphic design instrument that simplifies the creation of electronic mail templates. 

On this article, we’ll information you thru utilizing Canva to create a visually fascinating electronic mail. We’ll concentrate on utilizing a number of photos successfully whereas making certain your emails are accessible and deliverability-friendly.

Canva and E-mail Design: A Information

On the subject of utilizing Canva for electronic mail design, there are basically two routes you’ll be able to go. You need to use their electronic mail templates to craft a whole electronic mail, or you should use their picture creator to place collectively distinctive, attention-grabbing photos so as to add to an present electronic mail design. The latter is an choice when you’re utilizing electronic mail advertising software program and have already got an electronic mail template inside the software program. 

We don’t advocate creating a whole electronic mail template in Canva and importing it to your electronic mail advertising software program as a picture. This will have an effect on your deliverability, and the picture will not be rendered correctly for each recipient. 

With that in thoughts, we’ll stroll you thru methods to create photos in Canva and the way you should use them in your electronic mail designs by way of your electronic mail advertising software program.

Step 1: Planning Your E-mail Design

Earlier than diving into Canva, plan your electronic mail’s format. Contemplate which elements might be photos and which elements might be textual content. A great apply is to steadiness visuals with textual content to keep away from deliverability points. Plan for headers, product photos, or any graphical components that improve your message, leaving area for textual content to be added.

To make this step even simpler, choose an electronic mail template out of your electronic mail advertising software program. This template will designate area for photos and textual content for you whereas additionally permitting you to customise and regulate to your liking and branding. 

Step 2: Setting Up Your Canva Challenge

1. Go to Canva: Navigate to Canva’s web site and log in or join a brand new account.
2. Select Your Format: Click on on the “Create a design” button and choose “E-mail Header” to start out with a typical dimension, or select “Customized dimension” in case you have particular dimension necessities.

Step 3: Designing Your E-mail Elements

Bear in mind, you’ll be able to choose an electronic mail template. Nevertheless, we don’t advocate that, as it can export it as a picture, and that received’t be nice for deliverability and utilization out of your electronic mail advertising software program. As an alternative, we advocate designing photos individually.

1. Customise Your Design: Use Canva’s drag-and-drop interface so as to add or modify your electronic mail advertising components, akin to your customized dimension picture if that’s what you chose, or your electronic mail header:

Your electronic mail signature:

Or your electronic mail brand:

You’ll be able to regulate and modify issues like: 

• Background: Select a colour or sample.
• Textual content: Though you’ll add most of your textual content in your electronic mail editor, you may wish to create textual graphics or call-to-actions (CTAs) as photos.
• Photos: Add your individual photos or select from Canva’s library.
• Parts: Incorporate shapes, strains, or icons so as to add visible curiosity.

Step 4: Creating A number of Photos for Your E-mail

You’ll almost definitely wish to embrace multiple picture in your electronic mail, so this step will stroll you thru methods to create a number of photos so as to add to your electronic mail template. 

1. Design Individually: Create every visible part as a separate venture in Canva (e.g., header, footer, product photos). This method permits you to export every ingredient individually, providing you with flexibility when assembling your electronic mail in your advertising software program.
2. Maintain Consistency: Guarantee all parts share a cohesive design theme, together with colours, fonts, and kinds, to take care of model consistency.

Step 5: Exporting Your Designs

When you’re happy together with your designs, it’s time to export every part:

1. Click on the ‘Share’ Button: Positioned on the high proper nook of the display screen.
2. Choose ‘Obtain’: Select PNG for high-quality photos or JPEG for a smaller file dimension.
3. Export Every Part Individually: Ensure to obtain every design ingredient individually by choosing them in your initiatives listing and repeating the obtain course of.

Step 6: Assembling Your E-mail in Your Advertising Software program

With all of your visible parts prepared, it’s time to assemble your electronic mail in your chosen electronic mail advertising software program. Right here’s methods to do it successfully:

1. Create a New E-mail Marketing campaign: Open your electronic mail advertising software program and begin a brand new electronic mail marketing campaign or new electronic mail design.
2. Add Your Photos: Choose your electronic mail template and insert the pictures you created in Canva into the suitable sections of your electronic mail template.
3. Add Your Textual content: Now, combine your textual content content material instantly utilizing the e-mail editor. This ensures that your textual content stays searchable, selectable, and accessible, avoiding the pitfalls of textual content inside photos.
4. Alter for Stability and Movement: Guarantee there’s a harmonious steadiness between textual content and pictures, optimizing for each engagement and deliverability.

Finest Practices for Utilizing Canva with E-mail Advertising

• Accessibility: All the time add alt textual content to pictures when assembling your electronic mail within the advertising software program to make sure accessibility for customers with visible impairments.
• Deliverability: Preserve a wholesome image-to-text ratio to keep away from being flagged as spam by electronic mail suppliers.
• Cellular Responsiveness: Test how your electronic mail shows on cellular gadgets, making changes as wanted to make sure it seems to be nice on any display screen. If you happen to’re utilizing electronic mail advertising software program, your electronic mail ought to mechanically be mobile-friendly.
• Testing: Make the most of your electronic mail advertising software program’s testing function to see how your electronic mail seems in several electronic mail purchasers earlier than sending it out.

Canva is a strong instrument for creating visually interesting parts to your electronic mail campaigns, however the important thing to efficient electronic mail advertising lies in how these components are built-in with textual content in your electronic mail advertising software program. By following this step-by-step information, you’ll be able to harness the most effective of each worlds: Canva’s design capabilities and the pliability and accessibility of text-based emails. This method ensures your emails aren’t solely lovely but in addition practical, accessible, and deliverable, serving to you obtain higher engagement and deliverability. 

Creator Bio:

by Natalie Slyman

Content material Advertising Supervisor