Due to the developments in synthetic intelligence expertise, content material technology does not should be a headache-inducing activity. As AI more and more takes over handbook content material manufacturing duties, it is clever for entrepreneurs to know the several types of AI-generated content material that exist — and which profit probably the most from it.

These instruments can assist us produce high-quality content material interesting to your viewers and on-brand. On this weblog put up, we’ll discover the highest sorts of AI-generated content material in advertising and marketing. By leveraging these kinds of content material, you’ll be able to elevate your content material technique and acquire a aggressive edge out there.

And to assist perceive, we pulled knowledge from HubSpot’s personal State of AI survey knowledge to search out out the highest sorts of AI-generated content material in advertising and marketing for 2023. The next are statistics drawn from 1350+ U.S. entrepreneurs — particularly these already leveraging synthetic intelligence of their roles.

1. Social Media Posts (58%)

The most well-liked use for entrepreneurs leveraging AI for content material is for social media posts, and with good cause.

Social media entrepreneurs should make content material they hope their viewers will get pleasure from, and utilizing a content material assistant makes managing a social media calendar a lot simpler. Entrepreneurs can use AI for social media posts:

• Content material Creation: AI instruments can assist generate content material concepts, recommend matters, and even write headlines for social media posts. In reality, 35% of surveyed entrepreneurs use AI to get concepts or inspiration.
• Scheduling and Posting: AI-powered social media scheduling instruments can assist you robotically put up your content material at the simplest occasions, and even optimize your content material for particular social media platforms.
• Viewers Analytics: AI can assist you higher perceive your viewers via knowledge evaluation. This data can then be used to craft more practical and related social media posts.

2. Product Descriptions (50%)

50% of entrepreneurs who use generative AI discovered that the expertise is useful for product descriptions.

It may be difficult to search out the phrases to explain new merchandise, particularly if you’re promoting to an viewers that does not know the terminology in addition to your group. Entrepreneurs can use synthetic intelligence not solely precisely to clarify a product’s performance and options but additionally in a approach that is accessible and clear to most of the people.

3. Emails (43%)

43% of entrepreneurs that usually use AI discover it useful for e-mail advertising and marketing. Catching your buyer’s consideration via e-mail topic traces is a problem in itself, and even trickier to get them to click on open. With the assistance of AI, entrepreneurs can enhance their technique via:

• Timing Optimization: AI instruments can recommend the perfect time of the day and day of the week to ship a selected e-mail based mostly on when the recipient is most definitely to interact with the e-mail. This will enhance open charges, click-through charges (CTR), and conversions.
• Topic Line Technology: AI can generate efficient and catchy topic traces by analyzing previous e-mail campaigns, and the topic line’s efficiency. If these instruments can create grabby topics, it may enhance open charges.
• A/B Testing: AI can be utilized to conduct A/B testing, the place two totally different variations of the identical e-mail are despatched to a random portion of the viewers, and efficiency is measured. Based mostly on the outcomes of this testing, the best-performing e-mail variant can then be despatched to the remainder of the viewers, to maximise desired metrics.

4. Photographs (36%)

Entrepreneurs have a lot to achieve from utilizing AI for photographs as 36% of entrepreneurs discover it useful for picture creation. Concerning search engine marketing, photographs can enhance your rank within the search engine, and add a extra attention-grabbing ingredient to your weblog, social media posts, and even product staging.

5. Weblog Posts (35%)

Over one-third of promoting professionals discovered synthetic intelligence instruments useful for making weblog posts. As a author myself, one of many first ideas I had when launched to AI was the way it may enhance my writing course of.

A few of the greatest makes use of for AI writing turbines in weblog posts are:

• Effectivity: Entrepreneurs can save time and assets by automating varied elements of weblog put up creation, similar to matter technology, analysis, and even drafting. This expertise can even cut back the time spent on menial duties like formatting, proofreading, and optimizing content material for search engine marketing.
• Personalization: AI can analyze buyer habits, preferences, and searching historical past to assist goal weblog content material to particular audiences. Personalizing weblog posts could make the content material extra related to the viewers, probably growing engagement and conversion charges.

For these seeking to enhance their weblog content material creation, look no additional than HubSpot’s content material assistant. This platform characteristic is a collection of free, AI-powered options that enable you ideate, create, and share exceptional content material — in a flash.

Get began with HubSpot’s AI instruments

6. Touchdown Pages (19%)

Virtually one-fifth of promoting professionals utilizing AI discover it useful for touchdown pages. Many companies underestimate the ability of excellent or unhealthy UX, and synthetic intelligence can assist to watch and enhance how clients navigate your web page via the next means:

• A/B Testing: AI and machine studying algorithms can be utilized to investigate consumer behaviors and determine the simplest touchdown web page components. This enables entrepreneurs to create variations of the touchdown pages and run A/B testing to find out the simplest web page structure and design, finally resulting in larger conversion charges.
• Optimization: AI-aided analytics helps analyze web site bounce occasions, load occasions, and different necessary knowledge. These insights permit entrepreneurs to optimize the touchdown pages and enhance the client expertise for higher web site engagement.

7. Ebooks (17%)

In keeping with our survey, the second to final useful kind of content material to make with AI are ebooks. Whereas AI can assist entrepreneurs streamline sure elements of e-book creation, there could also be higher choices. Listed here are some the reason why:

• Tone and magnificence: Properly-written ebooks require an understanding of the target market and language used. AI language technology is sweet, however must catch up when figuring out complicated language nuances and preferences. In some instances, the tone will be misaligned with the target market, hurting engagement and resulting in readers rejecting the e-book’s content material.
• Authenticity: Human readers count on an e-book to be genuine, insightful, and supply authentic ideas. AI is lacking the essential considering and analysis that supply genuine views.
• Authorized Issues: If entrepreneurs use synthetic intelligence closely for a broadcast e-book, they may discover themselves in sizzling water. AI tech corporations can catch authors falsely claiming authentic work as their very own, as there have been a rising variety of lawsuits associated to the popularization of the instruments.

8. Whitepapers (12%)

The kind of content material that might profit the least from synthetic intelligence is whitepapers, in keeping with survey knowledge.

Whitepapers ought to present distinctive insights and business evaluation on totally different topics. Whereas AI is sweet at sample recognition and knowledge evaluation, it might not have the creativity and understanding of complicated points essential to craft a high-quality whitepaper — so it most likely cannot profit entrepreneurs as a lot as the opposite content material sorts.

Use AI Properly for Your Advertising and marketing Content material

AI-generated content material is altering the sport for entrepreneurs by revolutionizing the content material creation course of. From social media posts to touchdown pages, your group can get pleasure from a extra environment friendly, customized, and sensible method to content material creation. Adapt and leverage the expertise correctly in your content material advertising and marketing methods to remain forward of the curve.