12 of the Best WordPress Popup Plugins in 2023

Regardless of their overwhelmingly dangerous repute, popups are a useful gizmo, however excessive conversion potential is not value sacrificing consumer expertise. Fortunately, with the correct WordPress popup plugins, you may leverage the high-conversion potential of popups with out driving customers away.)

Earlier than diving into the instruments, let’s take a look at the options to find out if a plugin fits your wants.

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What to search for in a WordPress Popup Plugin

Popup plugins supply many options — from customization to display show places and built-in analytics — however an important options to be careful for are focusing on and set off choices.

Concentrating on refers to the place the popup will seem in your web site and who it will likely be proven to. In style methods to focus on customers with popups embody page-level focusing on, geolocation, system, and site visitors supply.

Triggers are actions {that a} consumer must take for the popup to look. In style set off choices embody web page entrance, scroll depth, clicks, time on web page, and exit intent.

Having a couple of popup kinds in your WordPress web site may increase your lead capturing sport. A fast Google search exhibits that there are numerous instruments to select from. That can assist you type by means of the litter and discover a instrument that strikes the needle to your group, we’ll check out 12 WordPress popup plugins you must contemplate beneath.

1. HubSpot WordPress Plugin

HubSpot’s plugin means that you can join your WordPress web site to your HubSpot account for seamless integration. Any adjustments made to your popups in your HubSpot portal will likely be routinely mirrored in your WordPress web site with none further work in your half.

Example of HubSpot's popup form


HubSpot’s popup instrument is extremely intuitive and simple to make use of. You might be first prompted to pick the kind of popup you need (field, banner, or slide-in) after which taken to the customizer the place you may edit the textual content, add a picture and related kind fields, and even design your personal thank-you message on the finish.

Each contact you seize is routinely added to your free HubSpot CRM account. You can too goal customers by merely typing within the URL of the web page(s) you need your popup to indicate up on and select whether or not you need it to be triggered by a 50% web page scroll, exit intent, or time elapsed. And if customers resolve to dismiss your popup, you may select when they are going to be uncovered to it once more.

All of the options on this instrument are free.

What We Like: Apart from the plain motive being that that is our plugin, we like it for all it gives totally free. That is an all-in-one plugin that handles the whole lot you want on WordPress. With popups, you may create or handle your pre-existing popups with little to no problem.

2. OptinMonster

OptinMonster was one of many firsts to popularize using popup kinds within the advertising area. Its drag-and-drop characteristic makes it extremely straightforward to make use of. You’ll be able to select from quite a lot of pre-built templates or create your personal popup from scratch. Their Canvas characteristic means that you can create any kind of popup (not simply kinds!) with using customized HTML/CSS and WordPress shortcodes.

Small Success is one other distinctive characteristic that allows you to show totally different gives to individuals who have already transformed on considered one of your popups so that you received’t annoy your guests by displaying them kinds they’ve already signed up for. You acquire entry to loads of triggers, resembling exit intent, time on web page, consumer inactivity, clicks, in addition to many superior focusing on choices like new vs returning customer, cookie, geolocation, system, adblock utilization, and extra.

Optin monster's plugin creation page

The principle disadvantage with this plugin is that there is no such thing as a free model. Plans begin at $9/month, however you’ll need to improve to the next tier for the extra superior options like A/B testing and exit intent.

What We Like: That is the best choice for simple customizability. You could have drag-and-drop for design, totally different templates to work off of, and even the power to design from scratch. You’ll simply be capable to with any kind of popup you wish to make with this plugin.

3. Elementor Popups

Design beautiful popups with the favored web page builder plugin Elementor and their Popup Builder characteristic. Elementor Popups makes use of the identical interface because the web page builder, permitting you to use the identical widgets and styling choices to your popups, like buttons, countdown timers, electronic mail opt-in kinds, and extra. Equally to lots of the different plugins, this one gives quite a lot of popup kinds like fly-ins and full-screen overlays.

With greater than 100 lovely templates to select from, this popup builder helps you to create WordPress particular web page focusing on choices (classes, tags, publish codecs, and many others.) with a number of triggers to select from, resembling click on, time, scroll, inactivity, and exit intent.

An example of a popup ad created using Elementor

This plugin doesn’t include built-in analytics or A/B cut up testing. And whereas the Elementor web page builder plugin is free to make use of, this popup builder is simply accessible once you buy the professional model, which prices $49 for one web site, and as much as $199 for limitless websites.

What We Like: Elementor’s popup plugin is a superb alternative for premium designers. You received’t want any coding expertise to create beautiful popups to your customers. That is one other all-in-one plugin that helps you construct

4. Sumo Record Builder

Sumo is greater than only a popup kind builder. On high of rising your electronic mail checklist, this plugin additionally helps along with your social media, hyperlink constructing, and web site analytics. The app has a module known as Record Builder, which lets you create popups. You’ll be able to set you popups to indicate up in response to site visitors supply or totally different triggers resembling clicks, time on web page, exit intent and scroll depth.

A Newsletter popup created using Sumo List Builder

Although this plugin comes with a free model, just one template is obtainable within the free tier and also you’ll must improve to take away the Sumo branding. Premium plans begin at $29/month, which places Sumo on the dearer facet in comparison with different popup plugins.

What We Like: This plugin is nice for constructing your electronic mail checklist. You could have an intuitive integration with electronic mail and e-commerce, making this the right plugin for anybody trying to develop their enterprise by means of electronic mail advertising.

5. PopUp Domination

PopUp Domination is without doubt one of the oldest popup instruments on the market. Nonetheless, this hasn’t stopped them from making the correct updates to remain aggressive in the marketplace. Its visible interface nonetheless makes it pretty straightforward to customise one of many 100+ pre-built templates accessible.

This plugin helps you to present your popup to totally different customers primarily based on time on web page, consumer inactivity, exit intent, clicks, complete time on web site, and mouse hover. On high of page-level focusing on, extra superior focusing on choices embody geolocation, site visitors supply, and system.

Popup Domination's homepage

PopUp Domination has a royalty fee pricing construction. Every tier grants you entry to all of the options: limitless domains and popups, A/B testing, stay chat help, and extra. As an alternative of being charged to have entry to extra options, you’re charged primarily based on the variety of complete views your popups get throughout your whole web sites.

If you wish to use your popups on many web sites which have low site visitors, PopUp Domination is likely to be answer. Nonetheless, this is probably not the best choice for you if in case you have only a few websites with excessive site visitors volumes.

What We Like: This plugin is nice for newbies since you should have many assets that can assist you use the instrument and a comparatively low worth for getting began. As soon as your web site begins getting extra subscribers, nonetheless, you would possibly wish to look towards pivoting towards a extra price-friendly possibility to your popup advertisements.

6. MailOptin

MailOptin is a fast-growing popup plugin for WordPress. It converts your web site guests into electronic mail subscribers utilizing various kinds of opt-in kinds together with popups, notification bars, inline or embedded kinds, scroll containers, slide-ins, sidebar kinds and many others.

It’s intuitive and simple to you partially as a result of it makes use of the WordPress Customizer that you simply already know and love. It ships with a ton of professionally designed and cellular responsive templates to select from.

MailOptin's popup creation page

It consists of numerous show triggers resembling page-level focusing on, exit intent, time on web site, pageviews, scroll set off, adblock and referral detection, system focusing on, new versus returning guests and many others. And integrates with all main electronic mail advertising suppliers and CRMs together with Hubspot.

MailOptin is freemium. You’ll be able to check out the plugin totally free by downloading the lite model on WordPress.org repository or buy a premium license to unlock extra highly effective options and top-notch buyer help.

What We Like: This popup plugin integrates effectively with WordPress since you’re employed straight by means of WordPress customizer. This may be nice for individuals conversant in WordPress and simply need one thing that works.

7. Ninja Popups

Ninja Popups is considered one of CodeCanyon’s high promoting plugins. For $24, you acquire entry to their drag-and-drop popup builder with over 70 templates and animation results to select from.

And if you’d like extra than simply kinds, Ninja Popups helps you to create all types of popups, resembling video shows and social sharing containers. Its anti-adblocker expertise helps you to present your popups even to guests who use advert blockers. This plugin additionally gives page-level focusing on, and set off choices embody scroll depth, time on web page, exit intent, and consumer inactivity.

An example of a popup ad created using ninja popups

Though there is no such thing as a free model, at solely $24, Ninja Popups gives a number of the most artistic freedom for the value.

What We Like: This plugin is efficient and allows your creativity. Bypassing adblockers is particularly useful contemplating 2 in 5 individuals use adblock as we speak.

8. Icegram

Should you’re in search of a extra native possibility, Icegram helps you to create popups proper from the WordPress dashboard, thought its text-based interface makes it barely much less consumer pleasant than most. Icegram’s set off choices embody time on web page, exit intent, consumer inactivity, clicks, and time delay. Concentrating on choices embody web page, consumer retargeting, system, and geolocation.

Icegram's text-based interface for creating popup ads

This plugin gives a good quantity of worth totally free, however to entry extra functionalities, it would be best to improve. Premium plans begin at $97/12 months.

What We Like: This plugin is one other nice alternative for working straight by means of WordPress. If you may get previous the text-based interface, it is a good possibility for these needing a easy popup advert answer.

9. Popup Maker

Popup Maker gives numerous flexibility by way of what you may construct. Along with opt-in kinds, you may create cookie notices, video lightboxes, notification containers, and many others.

An enormous draw of this plugin is its WooCommerce integration, which helps you to goal customers primarily based on their purchasing cart gadgets, buy information, and extra. Nonetheless, this plugin’s lack of a visible editor makes it much less pleasant to make use of.

Popup Maker's integration with WordPress

You should use Popup Maker totally free, however for extra performance, particular person extensions might be bought beginning at $87 per 12 months

What We Like: This plugin helps you to tailor your web site popup advertisements to your consumer. You even have set of fundamental choices to work off of as talked about. Popup Maker is one other sensible choice for individuals who are conversant in WordPress and simply desire a easy method so as to add popups to their web page. The additional profit is having the ability to work off of client information.

10. Bloom Electronic mail Choose-Ins

Supplied to you by the devs at Elegant Themes (authors of the favored Divi theme), Bloom comes with over 100 templates to customise and allows you to create quite a lot of kinds on high of popups, together with widgets, inline containers, and optin lockers which you should use for gated content material. Together with fundamental web page focusing on, this plugin accommodates distinctive set off choices — for instance, make a popup seem after a consumer has left a remark in your web page or after a consumer has made a purchase order.

Bloom Email Opt-in's dashboard

Regardless of its high-quality templates and delightful dashboard, Bloom lacks numerous the superior options different plugins supply like an exit intent set off possibility, and it would not have a visible customizer.

As a result of this plugin comes from Elegant Theme, you may solely entry it by buying an Elegant Theme subscription, which prices $89/12 months or $249 for lifetime help and updates. This subscription additionally offers you entry to 87 premium themes and a couple of different plugins. But when all you’re in search of is a popup plugin, this is probably not definitely worth the funding.

What We Like: Bloom Electronic mail Choose-ins is a superb alternative for individuals who want greater than only a popup plugin. You’ll be able to totally customise your web site by means of this plugin, and that features popup advertisements.

11. Popup Builder

Popup Builder helps you to insert any kind of content material into your popups and create customized animation results. It gives options like computerized closing, consumer retargeting, and time delay triggers, in addition to integrations with electronic mail service suppliers MailChimp and AWeber.

An example of a popup ad made through popup builder Whereas this plugin can be utilized totally free, similar to Popup Maker, you’ll need to buy extensions for extra performance. Particular person extension costs range between $5 and $15, however you may get the total bundle beginning at $49/month.

What We Like: Popup builder is an efficient possibility for these eager to make mobile-friendly popup advertisements. Its intuitive consumer expertise helps you to construct nice trying popups in seconds.

12. Poptin

Poptin is a free popup and kind builder specifically designed for entrepreneurs, web site house owners, and digital companies. Its highly effective conversion optimization options are efficient in boosting electronic mail signups, lowering cart abandonment, growing engagement, and bettering your general gross sales conversion fee. It has quite a lot of totally responsive and customizable popup and kinds templates you can make the most of with out the necessity for coding.

In a matter of minutes, you may create your lightbox popups, full-screen overlays, gamified popups, countdown popups, slide-ins, bars, widgets, electronic mail kinds, and extra. You’ll be able to add totally different parts resembling photographs, movies, icons, countdown timer, coupons, and even customized CSS. The most effective half is you can Combine it with HubSpot CRM and emailing software program to expertise a seamless lead technology funnel. Poptin additionally gives a variety of good triggers and focusing on guidelines to higher convert essentially the most certified leads and prospects.

Poptin's homepage

Poptin’s free plan already consists of main instruments and options like analytics, A/B testing, exit-intent set off, limitless popups, and kinds, amongst others. If you wish to get entry to extra superior options, you may at all times improve to its paid plans which begin at solely $25 per 30 days.

What We Like: This plugin offers you numerous bang to your buck. Whereas different plugins on this checklist cost you for entry to analytics, this instrument offers you all of that totally free. Poptin is finest for entrepreneurs trying so as to add popups and dive into the info behind what makes them efficient.

Select whichever plugin suits your wants the very best.

There are limitless choices with regards to WordPress popup instruments.

Should you’re in search of a fast and simple method to accumulate consumer data and convert leads, try HubSpot’s free kind popup WordPress plugin. Putting in the plugin will routinely join your demand seize instruments to the free HubSpot CRM so you may simply create follow-up emails for individuals who have crammed out your kind, observe their exercise in your web site, and handle your leads multi function place.

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