Fb has over 2.9 billion lively customers month-to-month. It’s a giant engagement alternative for companies, offered they’ve the instruments to trace the outcomes.
Here’s a listing of free and paid analytics instruments to measure outcomes on Fb. Some instruments focus solely on Fb, whereas others measure the affect throughout a spectrum of social networks.
Meta Enterprise Suite
Meta Enterprise Suite
Insights, within the Meta Enterprise Suite, offers the outcomes of natural and paid efforts throughout Fb and Instagram. Get metrics, tendencies, and visible studies to find out which Fb web page and Instagram methods work nicely and the place to make enhancements. Additionally, get demographic and geographic summaries on followers. Insights is a part of the suite for companies to create, handle and publish content material throughout Fb and Instagram. Value: Free.
Insights can also be out there in Creator Studio, Meta’s dashboard for people to submit, handle, monetize and measure content material throughout Fb pages and Instagram accounts. The Insights tab in Creator Studio offers metrics on Fb content material, pages, and earnings. Learn how many individuals have seen your content material and the way they interacted with it over the past seven days. Value: Free.
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Buffer
Buffer
Buffer permits you to schedule Fb and different social media posts and be taught once they get probably the most engagement. Examine outcomes on paid and natural efforts. Schedule your posts to your finest day, and enhance your likes, feedback, and shares. Reply to feedback in your Fb pages and preserve your viewers engaged. Value: Analytics plans begin at $5 per thirty days.
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Cyfe
Cyfe
Cyfe, now a part of Traject, gives dashboards to compute return on funding, mix knowledge sources, and visualize tendencies. Simply join a dashboard to your customized knowledge supply and convert key efficiency indicators into participating visualizations. Rapidly create a Fb Advertisements dashboard to research your campaigns, advert units, and engagement. Pull knowledge from different sources with over 100 integrations and 250 metrics out of the field. Value: Plans begin at $19 per thirty days.
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Agorapulse
Agorapulse
Agorapulse is a instrument to handle and analyze social media content material, together with Fb. Examine your web page to opponents on key metrics resembling engagement fee and whole interactions. Obtain all efficiency analytics into PowerPoint. Agorapulse retains all of your knowledge — feedback, likes, shares, mentions, personal messages, and all interactions along with your followers. Hearken to social conversations about your model and rapidly reply. Value: Free for one consumer. Premium plans begin at $79 per thirty days.
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Rival IQ
Rival IQ
Rival IQ analyzes your efficiency throughout social media, search engine key phrases, web site content material, and extra. Get hold of complete reporting, submit metrics, video insights, web page view evaluation, and extra by means of aggressive Fb benchmarking. Establish your viewers demographics and the content material that resonates with them. Filter the info to view metrics that matter most to you. Discover out if a competitor boosted a Fb submit so you may react rapidly. Create knowledgeable benchmarks and a data-driven Fb advertising and marketing technique. Analyze your efficiency on Fb towards different social channels. Value: Plans begin at $239 per thirty days.
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Sprout Social
Sprout Social
Sprout Social is a social media administration and intelligence platform. Sprout’s Fb integration consists of publishing, fame, response administration, and analytics for pages and Messenger. Collect paid and natural insights to measure fan development, analyze engagement, and observe submit efficiency. Perceive impressions, fan development, and content material habits with knowledge visualizations and dynamic charts. Evaluation knowledge on the submit degree and observe key Fb metrics to check and benchmark towards opponents. Value: Plans begin at $99 per thirty days.
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SocialPilot
SocialPilot
SocialPilot permits you to measure your Fb web page’s efficiency, perceive your viewers, and observe what content material resonates with followers. Analyze development patterns to create an engagement technique with the built-in social media perception instrument. Optimize and streamline advert administration by scheduling increase posts. Reply to conversations in actual time throughout all of your Fb pages and Instagram accounts. Concentrate on conversations that matter and mark resolved queries executed. Value: Plans begin at $30 per thirty days.
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Keyhole
Keyhole
Keyhole is a real-time social media reporting and analytics instrument. Observe any public Fb web page (yours or a competitor’s) and perceive the way it performs. Monitor hashtags and key phrases throughout any Fb web page and the sentiment different companies use once they discuss your model or key phrase. Contact for pricing.
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Oktopost
Oktopost
Oktopost is a social media administration platform for B2B entrepreneurs. Schedule massive volumes of social content material throughout a number of networks, observe enterprise efficiency metrics, and combine social knowledge. Monitor follower development, click on demographics, and model mentions. Get insights into your patrons’ journeys on social media, analyze how your technique contributes to demand era, and attribute new results in particular campaigns, posts, and social profiles. Contact for pricing.
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Hootsuite
Hootsuite
Hootsuite is a social media advertising and marketing dashboard. Share real-time insights by monitoring mentions of your model, firm, merchandise, and opponents. Measure the affect of your social advertising and marketing campaigns by means of complete channel reporting. Get key metrics on every social submit, together with clicks, feedback, attain, shares, and video attain. Get options on one of the best occasions to submit based mostly in your account’s historic efficiency. Get hold of analytics in your teams, viewers, adverts, movies, and stay efficiency. Value: Plans begin at $49 per thirty days.
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Point out
Point out
Point out permits you to observe each social media dialog and uncover interactions, together with Fb mentions in actual time. Within the statistics dashboard, analyze knowledge and determine tendencies on the pages you’re monitoring. Filter knowledge by supply or location, view associated subjects, see exercise tendencies, and export the data. Value: Free for 1,000 mentions. Premium plans begin at $29 per thirty days.
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Unmetric
Unmetric
Unmetric is a social media benchmarking platform for real-time decision-making by evaluating, benchmarking, and analyzing your social efficiency and opponents’. Observe each marketing campaign in your trade. Discover promoted Fb posts of opponents to fine-tune your personal technique. Contact on pricing.
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Brand24
Brand24
Brand24 is a media monitoring instrument for on-line fame administration. Use point out analytics to trace buzz high quality and amount to achieve new insights about your clients. Use point out sentiment evaluation to grasp buyer attitudes and spot problematic areas for instant consideration. Entry the analytics module to seek out and interact in essential conversations. Value: Plans begin at $59 per thirty days.