Do you bear in mind a time the place a chunk of content material made you a longtime fan of a specific model or firm? Perhaps it was a humorous YouTube video or an excellent informative weblog publish — each of that are content material advertising and marketing examples.

Content material advertising and marketing examples embody media like newsletters, podcasts, social media posts, and movies. All of those types of content material are supposed to present helpful and related info that delights customers and attracts them to your model.

That will help you use content material advertising and marketing to your organization’s benefit, listed here are a few of my favourite content material advertising and marketing examples of 2022.

Content material Advertising and marketing Examples

1. Spotify Wrapped
2. DuoLingo’s TikTok
3. Canva’s Design College
4. Hairstylist Theresa Van Dam’s TikTok
5. Woman With the Canine YouTube channel
6. Crunchyroll Collections
7. Chewy’s academic YouTube
8. Amazon Prime’s The Anime Membership
9. UN Refugee Company’s Podcast
10. The Washington Submit’s TikTok
11. Jackson Galaxy’s YouTube
12. You Suck at Cooking
13. Warby Parker E-mail advertising and marketing
14. Content material Advertising and marketing Institute’s Click on to Tweet
15. Digital Olympus’s Professional Roundup
16. Colgate’s Useful resource Web page
17. Moz’s Subject Clusters
18. Mailshakes’ Advertising and marketing Automation
19. Townsend Safety’s Content material Supply
20. Venngage’s Free Product

1. Spotify Wrapped Playlists

Spotify Wrapped is without doubt one of the music streaming app’s most profitable content material advertising and marketing campaigns. Close to the top of yearly, Spotify customers get a enjoyable roundup of all of the music they’ve listened to that 12 months. The roundup is damaged down into genres, years, artists, and extra, and is displayed with brightly coloured graphics.

It then creates a personalised playlist of the person’s most listened to songs, and customers have the choice to share their wrapped playlists on social media — a key component that has made the marketing campaign to development on social media yearly since its inception.

2. DuoLingo’s TiKTok

You possible know DuoLingo as the web site and app that helps customers be taught a brand new language, however the firm has generated buzz on TikTok for one more cause — the corporate’s self-proclaimed “unhinged” mascot.

DuoLingo has amassed over 4.5 million followers on TikTok due to its constant stream of content material that includes the corporate’s iconic inexperienced owl mascot. Although lots of the movies don’t point out the corporate’s services and products, the account’s capability to create humorous, stylish content material has helped increase model consciousness on the app — one thing many manufacturers battle to do.

3. Canva’s Design College

Canva’s Design College gives worth to its customers by instructing them create participating photographs with minimal design expertise and with out difficult software program. It additionally does a terrific job of exhibiting all of the design potentialities Canva has to supply.

4. Hairstylist Theresa Van Dam’s TikTok

Theresa Van Dam is a hairstylist and proprietor of the Improbable Sams Salon in Lenox, Illinois. Her TikTok account is known for her skits that present how she offers with impolite prospects — all of whom she calls “Karen.”

Her content material is commonly praised for being relatable to anybody who has ever needed to cope with unruly prospects.

This relatable method to content material works as a result of whereas TikTok customers come to the account for laughs, they’re additionally proven movies of her glorious work as a stylist. Her TikTok now has 4.9 million followers, and Theresa has stated typically in her movies that she now has so many shoppers she typically requires new ones to ebook her months upfront.

5. Woman With The Canine’s YouTube Channel

Woman With The Canine’s is a YouTube channel run by knowledgeable pet groomer named Vanessa, proprietor of Excellent Pooches Canine Grooming in Ontario Canada.

The channel options glorious content material advertising and marketing by offering leisure for viewers whereas additionally exhibiting off her expertise as a groomer — I imply, who does not wish to see dramatic huskies screaming at slightly blow dryer?

On account of her content material advertising and marketing efforts, Vanessa’s channel now has 1.5 million followers — and her clientele has grown to incorporate cats and the occasional pig. She was additionally capable of increase sufficient cash to donate to animal sanctuaries.

6. Crunchyroll Collections

Crunchyroll is a U.S.-based firm that licenses, distributes, and streams anime world wide. One of many methods Crunchyroll markets itself on-line is thru YouTube through its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation movies of extremely searched moments from standard anime.

One of these content material advertising and marketing engages viewers, retains the model on the high of search outcomes for standard anime, and reveals how broad the corporate’s catalog is — encouraging viewers to subscribe to its streaming service. Discover there may be even a button within the channel’s banner that viewers can click on to begin a 14-day free trial if they need extra content material.

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7. Chewy’s YouTube Channel

Chewy is a web-based retailer of pet merchandise that has discovered a singular approach to promote its completely different merchandise. Chewy’s YouTube channel is stuffed with recommendation relating to pets, coaching, and animal well being. It additionally options academic movies, like “A Day within the Lifetime of a Particular Wants Cat Rescue and Sanctuary.”

In most movies, Chewy gives useful info whereas tying of their merchandise. For instance, within the video “The best way to Introduce a Canine to a Cat,” the corporate lists the supplies wanted to introduce the 2 animals — exhibiting all of the completely different merchandise they promote.

Moreover, the outline of the video features a hyperlink to a publish on the corporate’s weblog that provides extra info. The weblog publish additionally gives hyperlinks to the place pet house owners should purchase the supplies they want off the official Chewy web site. This encourages viewers to go to its web site and make purchases.

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8. Amazon Prime’s The Anime Membership

Anime has turn into extra standard over time, and plenty of streaming providers are cashing in on the development — together with Amazon Prime. However how does Amazon stand out among the many stiff competitors of Crunchyroll, Netflix, and Hulu? It began by partnering with actress and content material creator Cheyenne The Geek to create an internet collection referred to as The Anime Membership.

The Anime Membership provides anime suggestions based mostly on style and tackles completely different matters typically referenced in anime. All of the anime Cheyenne references can be found to observe on Amazon Prime, encouraging viewers to subscribe to the streaming service.

9. UN Refugee Company’s “Compelled to Flee” Podcast

The UN Refugee Company’s Webby Award-nominated podcast helps increase consciousness for refugees by telling their distinctive and coronary heart wrenching tales. This type of content material advertising and marketing is compelling, leaves the viewers with a greater understanding of a refugee disaster, and reveals the significance of company’s work.

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10. The Washington Submit’s TikTok

The Washington Submit’s TiKTok takes a comedic method to historical past, information, and politics — interesting to its 1.4 million followers. The account additionally hyperlinks to the Washington Submit’s web site.

11. Jackson Galaxy’s YouTube Channel

Jackson Galaxy is the previous host of Animal Planet’s “My Cat from Hell,” a present that cat house owners get alongside higher with their unruly cats. Now, he has a web site the place he sells cat merchandise and consultations.

To assist promote his work and set up himself as an skilled, Jackson runs a YouTube channel the place he solutions widespread questions relating to cats and cat possession. In these movies, he gives recommendation, promotes his ebook, and showcases the merchandise he has on his web site that may assist cat house owners.

12. You Suck at Cooking

You Suck at Cooking began off as a humorous YouTube channel that confirmed folks assist to prepare dinner easy meals. Years later, the channel continues to be hilarious however can also be used to advertise the host’s cookbook. The channel’s dry humor, random skits, and operating gags assist it stand out from different on-line self-help cooking assets.

13. Warby Parker’s E-mail Advertising and marketing

One of many many cause’s Warby Parker stands out from different on-line glasses retailers is its enjoyable and attention-grabbing (no pun supposed) e-mail advertising and marketing campaigns. Within the instance under, Warby Parker welcomes summer time trip with its vibrant crystal-themed glasses eyewear. The calls to motion within the e-mail are simple to identify, the colours are vibrant and enjoyable, and the corporate’s social media accounts are clearly introduced.

14. Content material Advertising and marketing Institute’s Click on to Tweet

If you happen to make it simple for folks to share one thing attention-grabbing with their community, then they are much extra possible to take action. Embedding a “click on to tweet” button that routinely shares quotes or statistics out of your article is an efficient approach to try this.

For instance, this weblog publish that I wrote for Content material Advertising and marketing Institute is probably the most broadly shared visitor weblog publish I’ve ever written:

Months after publication, I nonetheless get each day Twitter notifications from folks tweeting about this text. And the vast majority of the tweets come from the “click on to tweet” possibility that Content material Advertising and marketing Institute affords all through the publish.

If you wish to begin including “click on to tweet” choices all through your web site content material, try this free instrument.

15. Digital Olympus’s Professional Roundup

It doesn’t matter what trade you are in, there are influencers to whom folks search for recommendation.

Digital Olympus interviewed over 40 digital advertising and marketing consultants for considered one of their weblog posts, asking every skilled to supply their only methodology for buying site visitors.

What I most like about this weblog publish is how Digital Olympus organizes the contributions. On the high of the web page, there is a headshot of every skilled subsequent to their title. If you wish to learn a specific skilled’s tip, you merely need to click on on their headshot and you may bounce all the way down to their quote.

There’s additionally an anchor-linked Desk of Contents that enables for topic-based searches. This manner, readers can bounce to the precise sections which are most relevant to them.

16. Colgate’s Analysis Web page

Making a useful resource web page made up of useful hyperlinks on a given subject is an efficient approach to create useful content material.

If your enterprise has been producing content material for some time, then chances are high you may have clusters of associated content material to assist the matters round which your enterprise needs to construct authority.

For instance, oral hygiene firm Colgate has over 1,200 items of content material associated to their broad subject “gum illness.”

That is a lot of content material to sift via, which is why Colgate created a useful resource web page made up of particular sections of gum disease-related content material, like “What are the Levels of Gum Illness?” or “The best way to Treatment Gingivitis.”

Every part affords:

• A paragraph of explainer textual content
• A bulleted listing of particulars on the sub-topic
• Hyperlinks to related content material on their website

17. Moz’s Subject Clusters

The subject cluster framewor is a extremely efficient search engine optimization technique that demonstrates to Google that the content material in your web site is organized and related to searchers. To be taught extra about this framework, watch the video under.

Some manufacturers have taken this method to the following stage by making a multi-page masterclass or information that hyperlinks collectively like-themed pillar pages. A pillar web page is a web site web page that covers a subject in-depth and hyperlinks to a cluster of associated content material, also referred to as a cluster. One among my favourite examples of that is Moz’s Newbie’s Information to Content material Advertising and marketing.

Moz creatively places a chapter listing initially of every web page that hyperlinks out to extra particular content material marketing-themed pages throughout the subject cluster.

Moreover, utilizing an anchor-linked chapter listing is an efficient approach to join the cluster collectively — it gives worth to the reader whereas passing authority via to every pillar web page.

18. Mailshakes’ Advertising and marketing Automation

Mailshake acquired 5,321 e-mail opt-ins for his or her chilly e-mail masterclass workflow in below one 12 months — proof that, if performed properly, this might be an extremely efficient technique.

19. Townsend Safety’s Content material Supply

One tried-and-true approach to convert guests into leads is by providing one thing of worth in alternate for his or her contact info (i.e. e-mail deal with). This “one thing” is known as a content material provide.

Content material affords embody, however should not restricted to:

• Guides
• Workbooks
• Templates
• Webinars

It might take numerous time to create a useful content material provide from scratch.

One efficient approach to create a significant content material provide is to repurpose and repackage items of content material discovered in your web site. For instance, knowledge safety firm Townsend Safety created a pillar web page for considered one of their matters of experience — encryption key administration.

To assist convert guests into leads, Townsend repurposed and repackaged the content material on their web page right into a information. This allowed folks to take the content material with them, versus having to seek for the pillar web page every time they needed to examine encryption key administration.

Within the first 12 months of publishing their encryption key administration pillar web page, 63% of tourists gave their info in alternate for a packaged PDF of the on-page content material.

20. Venngage’s Free Product

Your product must be your finest advertising and marketing. An efficient approach to supply actual worth to your prospects is to create a free instrument that aligns together with your merchandise and/or providers.

If you will get a free person hooked on considered one of your free instruments, you then’re giving your self (and your gross sales workforce) one of the best likelihood at demonstrating the worth of your paid instruments, too.

For example, for instance, that you are a author who wants assist with creating visuals for the online content material you create. You may think about using Venngage, an organization that helps companies create compelling visuals. Within the free model of their platform, customers get entry to all kinds of templates for infographics, shows, brochures, checklists, and so forth.

Sooner or later, when your advertising and marketing workforce is contemplating paid merchandise for design, you may have Venngage top-of-mind.

And there you may have it — 20 content material advertising and marketing examples to assist get your inventive juices flowing. Take into account how one can apply one (or a number of) of those examples to your enterprise to strengthen your content material advertising and marketing efforts.

We dwell in a fast-paced digital world. Within the time you learn this weblog publish, a brand new channel, a brand new tactic, or a brand new competitor has emerged. One of the best likelihood you may have at telling your enterprise’s story and rising a pool of engaged prospects and prospects is by studying the artwork of content material advertising and marketing — and beginning to apply it to your enterprise, at the moment.