Are you scuffling with what to publish on Instagram? On this publish, we’ll cowl the perfect Instagram Story concepts to maintain your viewers engaged and entertained.

We’ve damaged them down by content material sort:

20 Greatest Instagram Story Concepts for 2022

Cool Instagram Story Concepts for Follower Engagement

1. Conduct a ballot.

Operating a ballot in your Story is a good way to have interaction your viewers and study extra about them.

The beauty of a ballot is it may be about something. Say you’re a house decor model, you possibly can ballot your viewers on their inside design kinds, buying issues, and their favourite decor developments.

On one other day, you possibly can ask for particular suggestions on their expertise together with your model’s services or products. The chances are limitless, making this an amazing Story thought.

Conducting polls additionally serves as a technique to get extra content material concepts primarily based on interactions together with your viewers. Say the social media marketer from the house decor model discovers that its viewers doesn’t know the way to decide on a rug measurement for a room. That might function a future feed publish or encourage a brand new weblog publish.

2. Host a Q&A.

A Q&A permits your viewers to get to know your staff, firm, and its merchandise/companies higher.

There are a number of advantages to answering follower questions in your Story:

• You’ll be able to shortly and instantly join together with your viewers, in a low-effort means.
• You’ll uncover data gaps between you and your viewers.
• Based mostly on the questions you get, you possibly can create a “Steadily Requested Questions” spotlight that can stay in your Instagram profile. This may additionally translate to your web site.
• Begin a hashtag and encourage your followers to make use of it when utilizing your services or products.
• Search related hashtags to seek out posts that function your model however aren’t tagged.

3. Highlight your clients.

Highlighting your clients kills two birds with one stone: You proceed constructing a relationship with them whereas attracting new ones.

By showcasing clients who’re having fun with your merchandise/companies, you’re leveraging social proof. In flip, this may add to your credibility and function a testimonial in your model.

4. Quiz your followers.

In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. It didn’t matter what the quiz was – from film trivia to 90’s outfits, I took all of them. Why?

It was a enjoyable technique to really feel linked to others and possibly study one thing about myself.

Instagram quizzes may also help you accomplish the identical together with your viewers and possibly achieve some fascinating insights.

5. Repost user-generated content material.

In the event you’re scuffling with Story content material concepts, reposting UGC is the best technique to recover from this hurdle.

On this case, your viewers has performed the laborious be just right for you, all it’s a must to do is locate it and repost it.

Listed here are a number of methods to set your self up for fulfillment:

• Begin a hashtag and encourage your followers to make use of it when utilizing your services or products.
• Search related hashtags to seek out posts that function your model however aren’t tagged. 

6. Host a giveaway.

If you wish to enhance your attain, internet hosting a giveaway is a good way to do that. It incentivizes your followers to share your model with their networks whereas strengthening their loyalty.

When internet hosting your giveaway, you’ll need to create an in-feed publish with the main points of the giveaway – this manner, customers can entry it at any time. Nonetheless, when it comes time to advertise this giveaway, accomplish that in your Story.

Don’t be afraid to publish in regards to the giveaway a number of occasions throughout its run to remind customers to take part.

7. Begin a problem.

On social media, challenges take off like wildfire. In the event you may be the model that begins a viral problem, that may vastly enhance your visibility.

Considered one of Instagram’s most up-to-date Story options is the “Add Yours” sticker, which permits customers so as to add a Story linked to a particular thread.

For a house decor model, this could possibly be “Add your favourite room in your house,” or “Add your favourite house buy.”

It’s partaking and enjoyable for everybody concerned.

Inventive Instagram Story Concepts in your Group/Firm Spotlights

8. Introduce your staff.

In at the moment’s social media area, customers are now not content material with manufacturers and not using a face. They need transparency in all areas, together with who’s behind their favourite services and products.

Introducing your staff will assist your viewers join together with your model and assist foster a way of neighborhood. That is notably true for small manufacturers which can be simply getting into the market and have to seek out recent methods to distinguish themselves from the competitors.

In a small firm, introductions can embrace the CEO, the social media supervisor, the achievement supervisor, and every other related function. For bigger groups, this can be restricted to a particular division, such because the social media staff.

Additional factors in case you add the “Full Home” or “Household Issues” theme music within the background.

9. Share behind-the-scenes footage.

Sharing BTS content material is one other technique to bridge the hole between you and your viewers, pulling again the curtain and bringing them into the fold.

Whereas BTS isn’t precisely unique, it does really feel intimate. It signifies belief between you and your viewers, which might translate to stronger model loyalty.

What do you have to share? It ought to differ relying on what’s happening in your organization and your present targets. Have a pop-up occasion developing? Present a sneak peek of the placement. Launching a brand new product? Share a video snippet of the product pictures.

Over time, you’ll discover what sort of BTS footage your viewers enjoys essentially the most and from there, you possibly can concentrate on that sort of content material.

10. Have fun milestones.

When constructing a neighborhood, taking the time to rejoice collectively is essential. As a model on social media, you may have the distinctive alternative to share firm milestones together with your on-line neighborhood.

Did your model lately attain 1,000 followers? One 12 months in enterprise? $500K in income? No matter it’s, it’s price celebrating together with your viewers.

That is additionally an amazing alternative to tie in a giveaway, low cost, or particular that your clients can profit from.

11. Do a takeover.

Takeover can take away the monotony of posting Tales and provides your web page an immediate enhance.

A takeover entails somebody managing your Instagram account for a chosen period of time (normally 24 hours) and posting from their POV.

That is widespread amongst influencers, model ambassadors, and even model workers.

For example, over at @Hubspotlife, present workers will take over for the day, sharing particulars about their roles, their day by day duties, their distant life routines, and extra.

12. Share firm updates.

Firm updates aren’t only for inner stakeholders, they may also be priceless in your viewers.

For example, say you’ve employed a brand new DI&B director otherwise you’re opening up a brand new retailer in one other metropolis, these are fascinating information your on-line neighborhood wish to know.

As your organization grows and evolves, preserve your viewers up to date – it’s going to do wonders towards strengthening your relationship.

Cool Instagram Story Concepts for Merchandise/Providers

13. Share testimonials and opinions.

Prospects write opinions nearly all over the place: Yelp, Google my Enterprise, and social media (particularly Fb and Twitter).

If you discover a favorable overview, flip it right into a inventive, aesthetically pleasing Story.

Professional-tip: Create a Story template particularly for this and use it each time you’re sharing a buyer testimonial or overview.

14. Spotlight merchandise and/or companies.

Though Instagram has a devoted tab for purchasing, on occasion, you’ll doubtless need to promote your merchandise in Tales.

For example, say you may have a sale happening – utilizing the purchasing sticker inside Story is a good way to drive site visitors to that product and generate gross sales.

You probably have an upcoming product launch, you may as well tease that product in your Story, creating some buzz surrounding the discharge.

15. Announce reductions and specials.

Everybody loves a reduction. So, when you may have one, you need to make certain it reaches as many potential clients as doable.

If there’s a giant sale season developing – suppose the vacations – begin engaged on inventive property to share in your Instagram Story.

Along with sharing offers, you must also embrace hyperlink stickers resulting in your gross sales web page.

It will create a seamless purchasing expertise, as customers will discover what they want shortly, growing your possibilities of making gross sales.

Cool Instagram Story Concepts for Instructional Content material

16. Share business information.

Sharing instructional content material is without doubt one of the greatest methods so as to add worth to your viewers on social media.

Each on occasion, there will probably be a development or information that can make its rounds inside an business. In advertising and marketing, that was lately the tip of third-party cookies.

Each time this comes round in your model, think about sharing the information together with your viewers in a Story and probably sharing your ideas on it. There are three key issues to do when doing so:

• Present the context for the information or replace.
• Share what it’s shortly and concisely.
• Reveal its potential affect.

Being a dependable supply of data will construct belief together with your viewers and sharing your opinion might enable you change into a thought chief within the area.

17. Submit fast tutorials.

One other means so as to add worth to your viewers is by creating brief, priceless tutorials.

For this to work efficiently, your tutorial must be to the purpose and embrace sturdy visuals that can seize your viewers’s consideration as they swipe proper.

In the event you’re a house decor firm, you can create a fast one-story graphic on choosing the proper rug measurement in your bed room.

One thing so simple as this isn’t solely useful to your viewers however can also be bite-size and shareable.

Cool Instagram Story Concepts for Miscellaneous Content material

18. Direct site visitors to different sources.

Instagram is the place many customers uncover manufacturers however it shouldn’t be the place it ends.

You probably have a web site, further social media platforms, or content material on different mediums, you must use your Story to drive site visitors to those sources.

For example, say your own home decor model desires to extend its publication subscriber rely. Utilizing Tales to advertise its publication and driving site visitors to the publication touchdown web page is a good way to go.

That is notably priceless as a result of Instagram limits the place and the way creators and types can place hyperlinks. Presently, Tales is without doubt one of the few locations to direct customers exterior of the platform – so, take benefit.

19. Begin a countdown.

You probably have an occasion developing and need to create buzz round a product launch, it’s essential to use Instagram’s countdown sticker.

It lets you arrange a timer countdown by way of Tales through which customers can arrange reminders in order that they’re notified as soon as the occasion begins. It’s a low-effort technique to promote thrilling occasions in your model.

20. Promote new posts.

With Instagram’s ever-changing algorithm, manufacturers are now not positive that their posts are getting in entrance of their desired viewers.

One technique to drive site visitors to your publish is by posting about it and utilizing the “New Submit” sticker.

Professional-tip: Place the sticker instantly on the clickable publish, shielding it from view, to entice customers to click on on it.

There you may have it – a complete listing of Instagram Story concepts to ensure you by no means run out of content material.