At its September 2023 Investor Day, Pinterest acknowledged greater than half of its customers view the platform as a spot to buy, and buyable objects saved to its boards elevated 50% year-over-year.
Pinterest continues its efforts to make the platform extra shoppable. The corporate lately launched cellular deep hyperlinks for Pinterest-managed advertisers and added direct hyperlinks as new methods to assist customers go from discovery to buy. Cell deep hyperlinks ship customers to a selected web page in a retailer’s cellular app. Direct hyperlinks take individuals from a Pinterest advert to a retailer’s web site with one click on.
Moreover, Pinterest has expanded its ecommerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, constructing on present integrations with Shopify and WooCommerce. The brand new integrations enable retailers to handle their Pinterest product catalogs immediately inside the Salesforce or Adobe purposes they already use.
Retailers desirous about Pinterest’s ecommerce efforts can be taught from high manufacturers and influencers.
Here’s a record of the preferred accounts on Pinterest. There are inspirational type boards, model collections, product tags to buy, and extra.
Oh Pleasure, probably the most adopted account on Pinterest, is from the L.A.-based life-style model and design firm by Pleasure Cho. Oh Pleasure creates licensed product traces for Goal, Petco, Band-Help, and extra. Standard Pinterest boards embrace Clothes, Recipes, and For the Dwelling. 15.1 million followers.
Poppytalk is a inventive studio and life-style model based mostly in Vancouver and based by Jan Halvarson. Launched to catalog inspiration from typography to inside design, Poppytalk now covers design parts, do-it-yourself tasks, entertaining and recipe creations, artwork and pictures, inside design, structure, and extra. Its Entertaining + Enjoyable board has 6 million followers alone. 10.4 million followers.
Tasty, from BuzzFeed, is a community for fast meals movies and recipes. Tasty was initially a BuzzFeed Fb web page that featured quick, comfort-food movies. Its Pinterest boards embrace meals genres and meal hacks, akin to Hen Dinners, Pastas, and Desserts. Tasty attracts greater than 10 million month-to-month views. 10.3 million followers.
Maryann Rizzo is an inside designer with boards of inspirational pictures to design, beautify, craft, prepare dinner, backyard, entertain, costume, and journey in type. Her fashionable board Every thing has 4.5 million followers. 9 million followers.
Mamas Uncut is a parenting website by Bekka Palmer. It options boards on mother Q&A, parenting information, house hacks, child names, and lifestyle-related content material (e.g., tattoos and humor). Standard boards embrace Child, Life-style and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts greater than 10 million month-to-month views. 8.5 million followers.
Cathie Hong Interiors
Cathie Hong Interiors is an inside design agency based mostly in San Francisco. Its inspirational boards pin content material on inside and out of doors design, tile and supplies, shops and shows, packaging and branding, normal inspiration, in addition to the studio’s personal work. The Eating Inspiration board has over 3 million followers. 7.9 million followers.
Jane Wang is the mom of Pinterest co-founder Ben Silbermann. Jane Wang’s boards include inspirational content material throughout a variety of matters, together with DIY, Octopus, and Small issues that work very effectively. Her food-focused Scrumptious board has over 6 million followers. 7.7 million followers.
HonestlyWTF, curated by Erica Chan Coffman, options something extraordinary. It has boards on partitions, artwork, footwear, lighting, areas, jewellery, footwear, magnificence, typography, and extra. Standard boards embrace DIY and Dwelling Candy Dwelling. HonestlyWTF attracts greater than 10 million month-to-month views. 7.2 million followers.
Bonnie Tsang is a visible artist and a mother of two ladies. Her boards characteristic inspirational and classy pictures of structure, trend, colour, stripes, locations to go, and meals design. Standard boards embrace Dwelling Areas and Workspace. 7 million followers.
Pejper is a Swedish life-style weblog specializing in inside design and the surroundings. Pejper’s Pinterest boards embrace Work Rooms and Inexperienced Dwelling – Backyard. Its Beautiful Dwelling board has over 3.3 million followers. 6.8 million followers.
Evelyn has a variety of matters throughout practically 200 boards, together with Passport to Western Europe, Nature’s WIndows, and America the Lovely, Touring the USA. 6.8 million followers.
Type Me Fairly
Type Me Fairly focuses on weddings with inspirational pictures and featured merchandise. Standard boards embrace Bridal Hair & Hairstyles and Wedding ceremony Muffins. Type Me Fairly attracts greater than 10 million month-to-month views. 6.4 million followers.
Harper’s Bazaar pins objects from its journal, together with tagged content material to buy at its on-line retailer, and attracts greater than 10 million month-to-month views. Standard boards embrace Avenue Type and Magnificence & Hair. 6.4 million followers.
Trey Ratcliff is the creator, author, and photographer behind the day by day journey weblog StuckInCustoms.com. His Pinterest boards characteristic journey pictures. The My Favourite Journey Pictures board has over 6.2 million followers. 6.4 million followers.
Nordstrom pins and curates pictures on girls’s trend, males’s type, purses, footwear, house decor, and extra. Followers may store tagged pictures. Nordstrom attracts greater than 10 million month-to-month views. Standard boards embrace Ladies’s Type, Dwelling, and Skincare & Magnificence. 5.4 million followers.
Veanad is curated by a Seattle-based architect with boards specializing in house, jewellery, wardrobe, and weekend pictures. Its fashionable board Magnificence has over 5 million followers.
5.2 million followers.
L.L.Bean pins its product pictures on boards akin to L.L.Bean Type, L.L.Bean Footwear, and Be an Outsider. L.L.Bean attracts greater than 10 million month-to-month views. 5 million followers.
Christine Martinez Loya
Christine Martinez Loya pins inspirational pictures throughout varied topics, together with Appears to be like I Love, Interiors I Dream Of, and DIY Initiatives I’ll really find time for. Her fashionable board Phrases to Stay By has over 4.4 million followers. 5 million followers.
Wedding ceremony Chicks
Wedding ceremony Checks curates inspirational marriage ceremony pictures and trend with boards akin to Wedding ceremony Clothes and Venues. It additionally covers marriage ceremony planning, akin to Guestbooks Concepts, Reward Concepts & Wedding ceremony Apps, and DIY Initiatives. Wedding ceremony Chicks attracts greater than 10 million month-to-month views. 4.9 million followers.
Stephanie Brinkerhoff is an occasion hair and make-up artist, in addition to a hairstyling educator. Her account contains boards on Hair Equipment, Life-style, Style, and Fairly Hair. 4.9 million followers.