Because it launched in 2005, Reddit has remained a thriller to many entrepreneurs. Reddit is a user-influenced platform that embraces dialogue and group engagement over content material creation or branding. Its distinction in focus makes Reddit vastly totally different from different networks — like Fb or Instagram — the place manufacturers naturally discover their area of interest.

Up to now few years, nonetheless, Reddit’s tried to realize extra consideration from manufacturers by introducing a number of promoting choices. The platform additionally launched options comparable to video streaming and video internet hosting, enabling the platform to evolve from the text-based format it is identified for.

The platform can also be thriving with Gen-Z and millennial audiences that could be utilizing that platform to make buying choices later in life. Although we do not encourage you to place all of your cash into Reddit adverts or a group supervisor to construct subreddits simply but, there are nonetheless methods companies and types can use Reddit to their benefit in the event that they select to.

A method is to host “Ask Me Something” posts (often known as an AMA) to construct group and belief along with your viewers. One other approach is to start out subreddits about particular subjects related to your model, just like Fb teams.

Reddit Statistics

To maintain you knowledgeable and show you how to make strategic social media choices, this is a listing of 24 useful and intriguing Reddit stats associated to the corporate, its person base, and what it takes to interact audiences on the platform.

Basic Stats

• Reddit has over 430 million lively month-to-month customers. (EarthWeb)
• Reddit is the fifth most visited web site within the U.S. (SemRush)
• Reddit is valued at over $10 billion. (The New York Occasions)
• Reddit was based in 2005 and bought by Condé Nast in 2006. (Crunchbase)

Demographics

• The vast majority of Reddit customers (63.8%) are male. (Statista)
• 47.13% of Reddit customers are discovered within the U.S. (similarweb)

• 36% of U.S. Reddit customers are between the ages of 18 and 29 years previous.
• Gen Z makes up 26% of Reddit Customers. (Reddit Weblog)

Person Habits

• As of 2021, there are 2.8 million subreddits on the platform. (Orbelo)
• Reddit has 52 million day by day customers. (The Wall Road Journal)
• Reddit customers spend near 24 minutes a day on the platform. (Insider Intelligence)
• Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of an info and training platform than a video and leisure platform. (Insider Intelligence)
• 51% of Gen-Z customers say they’re drawn to the platform’s user-driven options, comparable to subreddits, feedback, and upvotes. (Reddit Weblog)
• 82% of Gen-Z folks belief Reddit when studying extra about merchandise. (Reddit Weblog)

Supply: Reddit Weblog

Movies on Reddit

• As of 2018, Reddit customers consumed greater than 1.4 billion movies on the platform per thirty days. (Selection)
• In 2018, video viewing time grew by 38%: Whole customers went from viewing 400,000 hours of natively hosted video day by day to greater than 13 million hours of video month-to-month. (Reddit Weblog)
• In 2018, three of Reddit’s 5 highest-performing posts included movies, whereas one had a photograph. (Reddit Weblog)

Partaking Content material and Sizzling Subjects

• The highest 4 subreddits as of 2022 are /r/bulletins, /r/humorous, /r/AskReddit, and /r/gaming. (OneUp)
• In 2021 the preferred “Ask Me Something” (AMA) submit with over 90,000 upvotes was I am a lobster diver who just lately survived being inside a whale.” (Statista)
• In a 2019 examine of 60,000 Reddit posts, these between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
• The examine additionally discovered that posts below 120 characters get extra upvotes than posts above the character rely. (Basis inc.)

Supply: Basis Inc.

• Posts with questions generate twice as many feedback as posts with out them. However, oppositely, posts with out questions get extra upvotes than posts with them. (Basis Inc.)
• In 2019, necessary subjects of debate included magnificence, weddings, and self-care, a shift from 2018’s sizzling subjects, famous beneath. (Reddit)
• One in all Reddit’s hottest subjects is know-how. In 2018, Reddit reported that every one of its tech-related subreddits mixed acquired greater than 27 million distinctive month-to-month guests and 284 month-to-month views. (Reddit Weblog)

Supply: Basis Inc.

Takeaways from Reddit Stats

Should you’re a marketer in a discipline associated to client merchandise, particularly know-how, you won’t need to rely out Reddit simply but. As we have realized from the stats above, younger folks, particularly in Gen Z, are utilizing and trusting the platform as a supply for product analysis.

If your organization has numerous glorious video content material, you might need to incorporate Reddit into your subsequent advertising and marketing technique. Bear in mind, Reddit customers consumed greater than 1.4 billion movies month-to-month in 2018.

On-line video, particularly in a cell format, is being embraced far more closely than prior to now. Due to this, it could be value exploring the thought of a Reddit video technique if you happen to ever have additional time or sources accessible.

Should you’re concerned about testing out content material on Reddit however do not know the place to start out, it may be useful to get inspiration from manufacturers who’ve already succeeded there. In this submit, you possibly can take a look at just a few nice examples.