2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. For that reason, it’s a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it’s okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you’re a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think … too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: “Lindsay Kolowich is the founder and CEO of Kolowich Consulting.”

4. State your current position and what you do.

Whether you’re the author of a novel or a mid-level specialist, use the next few lines of your bio to describe what you do in that position. Don’t assume your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes in the form of case studies, your professional bio should let your audience know what you’ve achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to describing who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you’re working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you’ll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good note — or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they’ll leave your website with a pleasant impression of you.

It’s important to follow the steps above when writing your bio, but don’t obsess over any one section. People consume lots of information daily. So ensure your bio hooks ’em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy’s free certification courses. In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

Now you may think, “How many people read professional bios, anyway?”

The answer: A lot. Though there’s no way to tell who is reading it, you want it to be catchy. Done right, your professional bio will delight the right people who come across it on multiple platforms.

Professional bios can live on your LinkedIn profile, company website, guest posts, your speaker profiles, Twitter bio, Instagram bio, and many other places.

And, most importantly, it’s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like?

Below, we’ve curated some of the best professional bio examples we’ve ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places where you might describe yourself.

Check ’em out and use them as inspiration when crafting your own.

Bio Platform: Personal Website

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

Along with her notable writing career, Chimamanda highlights her annual creative writing workshop, which introduces readers to a well-rounded view of who she is as a professional.

From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time — the United States and Nigeria.

Finally, Chimamanda’s bio ends with a call to action to read a more detailed biography, giving the reader a choice to read the information available about her life and career.

Why We Like It

• It’s written in the third person, allowing it to show authority.
• It provides a brief but engaging account of Chimamanda’s life and experiences.
• Mentioning her honorary doctorate degrees makes readers know Chimamanda is one of the best writers in the world.

2. Chime Mmeje: SEO Content Writer

Bio Platform: LinkedIn

A bio with a hook will keep you reading. Chima Mmeje is a freelance SEO copywriter who’s “extremely good at one thing” — helping companies rank for their target keywords.

By leading with a powerful hook that aligns with her target audience’s marketing needs, she’s able to keep readers engaged.

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What comes next is a unique differentiator in Chima’s professional bio. Instead of listing accolades, Chima shares a few wins secured for clients.

This nifty section does two things: it builds the readers’ confidence in Chima’s ability to deliver results, and it’s a practical way for Chima to name-drop some clients in her professional bio.

In the body of the professional bio, Chima briefly lists the processes that can help potential clients get a bird’s-eye view of what they can expect.

The simple call to action “Drop a message” is a casual invitation to learn more about Chima’s services.

Why We Like It

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results make clients visualize what they can expect.

3. DJ Nexus: DJ

Bio Platform: Facebook

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don’t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under “About” — “Quiet during the day. QUITE LOUD at night!” DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club in which he might play his music.

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DJ Nexus’s bio brilliance doesn’t stop there.

DJ Nexus links his Facebook account to his personal website, where he has the space to tell the full story of his background. Here’s a preview:

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In this story, DJ Nexus describes how he got his name, including information about a company he founded before going to college.

This is a terrific lesson for professional bios: Customers want to learn about you. Consider how you might also lead your visitors off your Facebook page and onto your website to learn more about who you are.

Why We Like It

• The eight compelling words in the bio pack a punch and grab attention.
• The bio gives off the feeling that DJ Nexus is great at his craft.

4. Lena Axelsson: Marriage & Family Therapist

Bio Platform: Industry Website

No matter where it lives, your professional bio does not differ from any other persuasive copy. One common mistake people make is thinking of it as its own beast, separate from other pieces of writing.

If you think about it that way, you’d likely write a painfully uninteresting bio.

When you sit to write your professional bio, don’t watch that cursor blinking on the screen. Instead, think about how you would introduce a blog post. You don’t dive right into the meat of the thing, do you? No. You start with an introduction.

The best bios are often concise (around 200–300 words), so you don’t have a lot of room to play around.

But a single sentence that sets the stage for your reader and provides a context for your accomplishments could make the rest of your bio more persuasive.

Take Lena Axelsson’s bio, for instance. She’s a marriage and family therapist — a job where empathy and compassion are a big part of the job description.

That’s why she opens her bio with a great introductory sentence: “When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel.”

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Then, she goes into why she’s passionate about her job, how she helps her clients, and how she caters her approach to each patient. The necessary educational information is left for the end after the reader has been hooked.

Your bio doesn’t have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader’s attention by being empathetic and showing how that empathy shapes a valuable professional.

Why We Like It

• It summarizes Lena’s background as a therapist, including her approach to therapy.
• The tone of the bio is professional and informative, rather than overly personal or casual.
• The bio focuses on Lena’s audience. This makes readers know that Lena wants to help.

5. Mark Levy: Branding Firm Founder

Bio Platform: Personal Website

Mark Levy is a small business owner. While the professional bio on his website takes a traditional approach, it still speaks to Mark’s audience.

What we love about his bio is the way he’s set it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”

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Click here to see the full version.

The first biography is a “short version,” which includes a combination of bullet points listing his credentials and a few brief paragraphs.

The second is the “long version,” which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: “He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books.”

Here’s another excerpt from the middle:

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Of course, the fantastic copywriting isn’t a surprise, given that Mark wrote several books. But the conversational tone and entertaining copy let his quirky personality (and great writing skills) shine.

Why We Like It

• Mark’s funny and approachable personality shows all over his bio.
• Mark writes his bio in the third person, which positions him as an expert.
• It uses storytelling to humanize Mark and pull the reader into Mark’s world.

6. Audra Simpson: Political Anthropologist

Bio Platform: Personal Website

With a classic take on the professional bio, Audra Simpson crafts an overview of her career in just a couple of paragraphs.

She emphasizes the “why” behind her work in the first half of her bio before transitioning to the way she carries out that work in practice.

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The second half of her bio combines her body of work and the awards she’s won. This subtle timeline gives readers a picture of her experience in political anthropology without listing her resume in detail.

Why We Like It

• Audra’s bio shows how experts can succinctly discuss their years of experience in a few words.
• It proves Audra is an expert political anthropologist.
• It shows Audra’s interests, giving readers a sense of what she likes as a professional.

7. Marie Mikhail: Professional Recruiter

Bio Platform: LinkedIn

Marie Mikhail checks nearly every box that makes an excellent bio.

A professional recruiter, she expresses her “passion for recruiting” in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background.

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But there are a lot of recruiters out there, and Marie knows that.

So, to differentiate herself, she closes the first paragraph of her bio by explaining that she likes “getting people excited about the things [she’s] excited about.”

It’s a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

Why We Like It

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

Bio Platform: Personal Website

Wonbo Woo is the executive producer of WIRED’s video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy).

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Not only does Wonbo’s bio start strong, but he also takes readers on a suspenseful journey through some of his most harrowing assignments — where he was when news broke and how he responded. You can see this quality below.

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The accomplished journalist concludes his gripping bio as strong as it began. He mentions his experience with the states and countries he’s visited in his career. Overall, it’s a fantastically concise bio for as much detail as it holds.

Why We Like It

• The first sentence of the bio leads with authority and instantly gets the reader’s attention.
• The bio dives into the many exceptional projects Wonbo Woo has executed.
• Wonbo Woo uses lots of specificity to pass points across, like WIRED’s YouTube channel nearly quadrupled subscribers (+375%) and views (+391%), publishing over 100 videos annually with over a million views each.

9. Chris Burkard: Freelance Photographer

Bio Platform: LinkedIn

When writing your bio, you don’t want to boast while showcasing your accomplishments. Chris Burkard’s LinkedIn bio does this well.

Written in third-person, his bio tells a fluid story, starting with his ultimate mission — “capture stories that inspire humans to consider their relationship with nature” — before diving into more tangible accolades (giving a TED Talk, publishing books, etc.).

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Best of all, rather than using his bio as an opportunity to brag, he instead ties his talents into how he hopes to help others, writing, “Through social media, Chris strives to share his vision … and inspire [his followers] to explore for themselves.”

I wouldn’t necessarily be inclined to follow Chris if his bio had simply read, “I post beautiful images.” But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: “He is happiest with his wife Breanne raising their two sons.” So inject personal information into your bio — it makes you seem approachable.

Why We Like It

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine: Creative Consultant

Bio Platform: Portfolio Website

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

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Why We Like It

• Lisa’s bio checks the box on nearly all of our recommendations for a great bio. She begins with her full name, her location, and what she does best.
• Lisa gets creative by mentioning the brands she’s worked with and highlighting some of her favorite projects.
• Written in the third person, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother.

11. Nancy Twine: Hair Care Founder

Bio Platform: Company Website

As Founder and CEO of Briogeo — a popular natural hair care line that’s received rave reviews in publications such as Allure and InStyle — there are undoubtedly plenty of accolades Twine could boast about.

But she starts her bio from a humbler place, stating: “Nancy Twine is no newcomer to the beauty-sphere — in fact, she made her first foray into the world of natural product formulation at the ripe age of five.”

The rest of her bio similarly focuses on Twine’s strengths as someone who’s able to take hair care “back to basics.”

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Similarly, you might use your personal bio as an opportunity to highlight your bigger purpose or vision. As Twine shows, sometimes it’s best to keep it simple and let your message resonate with the right audience.

Why We Like It

• The bio explains why Twine started her company and what ultimately drives her.
• It uses the founder’s story to connect with its audience.
• Using a video further shows the face behind the brand and helps Twine connect with her audience.

12. Trinity Mouzon: Wellness Brand Founder

Bio Platform: Personal Website

From the first sentence, I gravitated toward Mouzon’s bio: “I’m obsessed with leveling the playing field.”

Mouzon effectively grips the reader’s attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon’s bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

“While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent.”

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Why We Like It

• It tells a story and quickly transitions into how Trinity built her brand.
• This bio highlights Trinity’s impressive background, including how she can help her readers start and scale their businesses.
• Focusing on the reader lets Trinity show that a good bio can convert new readers into leads and customers.

13. Alberto “Beto” Perez: Co-Founder of Zumba Fitness

Bio Platform: LinkedIn

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead … “And it was an instant hit!”

His bio continues:

“Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created … What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week.”

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Learn how to write your professional bio with more free tips, templates, and inspiring examples.

Why We Like It

• Perez tells the story of his business, rather than list out his accomplishments.
• The bio positions Perez as both relatable and inspirational.

14. Ann Handley: Writer and Marketer

Bio Platform: Personal Website

If you’re a marketer, you’ve likely heard of Ann Handley. Her list of credentials is lengthy, and if she wanted to, she could go on and on about her accomplishments.

But when people list their accomplishments in their bios, they risk sounding slightly egotistical.

Sure, you might impress a handful of people with all those laurels, but many people who read your bio will end up feeling either intimidated or annoyed. Think about it: Is that how you want most readers to feel when they read your bio?

To minimize the egoism that comes with talking about yourself, think about how you can list out your accomplishments without sounding like you’re bragging. Ann does this really well, choosing a tone in her bio that’s more approachable.

Best of all, Ann focuses on her readers’ challenges and motivations, rather than her own.

For instance, she writes, “Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. >And she will inspire you to do work you’re proud of.“

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Follow the link, and you’ll see the page dedicated to a fuller bio, which she’s divided into two parts: a “short version” (literally a bulleted list of key facts) and a “long version,” which includes traditional paragraphs.

There’s something in there for everyone.

Why We Like It

• The last section of the bio shows Ann’s warm personality — “Ann lives in Boston, where she is Mom to creatures two- and four-legged.”
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

How to Write a Short Bio

If you’re posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, “Hello, my name is” or “Hi! Let me first introduce myself …” when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Even if you’re a freelancer with a broad focus, you can keep it general while specifying the type of contract work you do.

If your specialty is writing, your title could be “Freelance Writer,” or if it’s Help Desk or Information Technology, you may use “Freelance IT Specialist.”

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning, list these skills.

Here, Dekoning showcases her experience so potential connections immediately see if they have what they’re looking for — and you can show this too.

4. Include a personal mission statement.

What do you hope to achieve through your work? Why do you do what you do? Answering these questions can help give your bio’s mission statement some direction.