In 2022 ⁠Shangri-La⁠ reworked their beloved Golden Circle loyalty program into a strong direct-to-consumer platform, to incorporate digital advertising and marketing, cellular and e-direct capabilities, social media and content material growth, rewards advertising and marketing operations and international model partnerships.

Hear in to listen to Tom Peace’s quick abstract present from the unique podcast hosted by Paula Thomas that includes a dialog with ⁠Kevin Siew⁠, previously Vice President and Head of ⁠Shangri-La Circle⁠, the most recent innovation from the Shangri-La Worldwide premium international resort administration group.

Hear how they’ve crafted their newest proposition to additional enrich their attraction to travellers of all ages and backgrounds, and enable for larger freedom and adaptability, together with iconic way of life partnership.

Paula Thomas

CEO & Founder

Let’s Speak Loyalty

“Let’s Speak Loyalty” is a strong podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly be taught from one another.  

“Let’s Speak Loyalty” consists of interviews with loyalty leaders around the globe, and it’s designed to teach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and he or she can be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

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