Few apps cycle by developments as rapidly as TikTok. I spend infinite hours scrolling by the app, and it seems like each different day, a brand new trending sound, subject, tune, or problem goes viral.

It may be arduous to maintain up, and I say this as a content material creator and marketer whose job is to remain in tune with the newest happenings on social media.

Fortuitously, I and some different creators are savvy sufficient to see what TikTok developments are coming to the forefront in 2024.

So, when you‘re inquisitive about what developments to look out for and what it may take to go viral on the app this yr, you’ve come to the fitting weblog. Listed here are some TikTok predictions for 2024, in response to content material creators.

TikTok Predictions for 2024

1. Authenticity

It‘s well-known that TikTok is without doubt one of the hottest apps amongst Gen Z. In truth, 63% of Gen Z social media customers report utilizing TikTok within the final 4 weeks, in response to Statista.

It’s additionally no secret that Gen Z shoppers crave authenticity and relatability of their media.

Do not imagine me? A current survey exhibits that 82% of Gen Z shoppers would belief manufacturers extra in the event that they used genuine photos of actual clients of their ads.

Content material creator and knowledge analyst Sundas Khalid says Gen Z’s choice for genuine content material will gasoline the content material that will get essentially the most consideration on TikTok.

“I count on storytelling, authenticity, and spontaneity to be the important thing themes in 2024,” she explains.

Khalid says, “Relatability was a giant theme in 2023, and other people discovered worth find individuals they might relate to — however I feel it was overextended to the purpose the place it misplaced authenticity.”

She predicts relatability will nonetheless be worthwhile to TikTok audiences in 2024, however not if the creator or model appears too eager on coming off as relatable to audiences.

“Folks would nonetheless wish to relate however provided that it is genuine and does not seem to be ‘attempting too arduous,’” Khalid explains. “Being distinctive with out being relatable will probably be extra accepted and inspired on the platform.”

A few of TikTok’s largest stars grew their platforms by showcasing their actual, genuine personalities. Maybe essentially the most compelling instance is Keith Lee, one in all my favourite TikTok content material creators.

Lee rose to fame by doing meals evaluations of native, unbiased, and family-owned eating places in his hometown of Las Vegas.

His distinctive on-camera presence, trustworthy evaluations, and acts of kindness helped him stand out. It additionally grew his TikTok following to fifteen million and earned collaborations with celebrities like Kevin Hart and types like Chipotle.

Not too long ago, Lee went to a number of cities throughout the nation to overview eating places, and, on some events, there have been mishaps in filming and surprising turns of occasions.

As an alternative of shying away from these points or pretending they did not occur, he would share trustworthy tales about what occurred behind closed doorways and why some eating places acquired poor scores.

His authenticity helped legitimize his evaluations and construct belief together with his viewers. Authenticity can do the identical in your model on TikTok.

And when you want further assist constructing belief with shoppers on the app, take into account partnering with influencers — particularly micro-influencers.

Micro-influencers with 10,000 to 100,000 followers construct deep relationships and communities with their viewers. They usually yield extra success for entrepreneurs than in the event that they had been to work with celebrities or macro-influencers.

Of the entrepreneurs who labored with influencers and creators in 2023, 64% labored with micro-influencers, making them the most well-liked alternative for influencer entrepreneurs.

2. Academic Content material

For years, Google was my go-to after I wanted info on nearly any subject.

Whereas I nonetheless rely closely on the basic search engine, I am beginning to use TikTok to realize perception on every little thing from popular culture updates to breaking information to how-to tutorials.

And I am not the one one. A current examine discovered that 40% of shoppers use TikTok for informative content material. So, it is smart that creators like Jon Youshaei predict schooling content material will shine on the platform in 2024.

“Creating instructional content material will grow to be much more necessary to going viral on TikTok in 2024 due to the platform’s rise as a search engine,“ he says. ”For years, TikTok has been the place the For You Web page is dominated by developments, popular culture, and memes.”

Nonetheless, Youshaei says the tide is shifting as extra individuals flip to TikTok to seek for tutorials, recipes, and particular questions.

“There will probably be an increase in creators who can create content material that gives solutions, which is far simpler to monetize and create a sustainable enterprise round,” he explains.

For instance, TikTok content material creator Mndiaye97 has over 16 million followers and is understood for posting humorous however instructional movies on animal habits and wildlife.

Along with amassing tens of millions of followers, Mndiaye97 content material has additionally snagged him collaborations with BBC Earth and PBS. On common, his movies achieve at the very least 1 million views and greater than 100,000 likes. Some movies have as many as 20 million views.

Skilled chef Cassie Yeung has over 3 million followers on the app and is understood for exhibiting her followers prepare dinner easy but scrumptious dishes at dwelling.

Her movies obtain anyplace between 1 million to 10 million views or extra on the platform.

Each creators present useful or attention-grabbing info in a pleasant and informal manner.

Mndiaye97 sprinkles each video with hyperbolic jokes and memes, and Yeung ends each video with “First chunk, bestie,” adopted by a real response to her meals.

So, in 2024, take into account posting instructional movies, however you do not have to take the method of a monotone lecturer. Have enjoyable and provides useful info to your followers in a singular method to your model.

3. Extra AI-Generated Content material

“I feel in 2024, you are going to see extra content material created by AI. I feel it is going to get to some extent the place each different content material you see on the app is AI-generated not directly,” says content material creator Chris Dillon.

And I don‘t suppose that’s a far-fetched prediction. These days, I usually come throughout movies on TikTok which might be fully AI-generated or closely depend on AI.

For instance, one of the standard types of short-form movies is “Which Room/Home/Place Would You Select?”

These movies will characteristic AI-generated pictures of aesthetically pleasing bedrooms, landscapes, and houses and ask customers which they might select to reside or calm down in—a lot of them wrack up tens of millions of views and tons of engagement.

The Spongebob R&B covers popping up on the app is an equally standard however barely extra unhinged pattern.

In these movies, creators use AI to govern the voices of solid members in Spongebob Squarepants to make the characters sing standard R&B songs by artists like Jasmine Sullivan or Keisha Cole.

Observe: Whereas the Spongebob pattern is standard, it has raised many questions surrounding the ethics of utilizing actors‘ voices to say or do issues they normally wouldn’t.

Although I would not look to the Spongebob covers for inspiration in your subsequent TikTok marketing campaign (bear in mind: ethics), I can attest that AI may be a superb software for producing short-form movies effectively and rapidly.

Simply have a look at the video I made beneath, utilizing solely AI instruments.

“Ultimately, AI-generated content material will really feel stale and grow to be oversaturated on the platform — to the purpose that authenticity will grow to be much more necessary,” Dillon warns.

With that in thoughts, I counsel utilizing AI as extra of an assistive software and being cautious of changing into overly reliant on it to generate content material meant to attach together with your viewers.

A web page that strikes the fitting stability could be Jeremy the Supervisor on TikTok. The TikTok account follows a cat named Jeremy who lives (and “works”) at Citipups, a pet retailer in New York.

Workers on the enterprise use a British voice to offer the cat the persona of a cranky supervisor who intimidates his coworkers. The voice is AI-generated, however the staff create the dialogue and skits.

The voice is put over precise footage of Jeremy the cat hanging out across the retailer. On this instance, AI is used for humor and does not take away from the persona and authenticity of the content material.

4. Suggestions

In fact, I am each a content material creator and a power TikTok scroller, so I determine I ought to put in my very own two cents. I predict movies giving suggestions will see an enormous growth in 2024.

Keep in mind what Youshaei stated about shoppers utilizing TikTok as a search engine?

That features trying to find suggestions. As an illustration, one in all my favourite communities on TikTok is #booktok.

On the #booktok hashtag, creators advocate basic upcoming books for followers of horror, comedy, romance, and extra.

So, in 2024, take into account creating content material recommending helpful services and products to your shoppers or collaborate with an influencer to allow them to advocate your model to their viewers.

And belief me, there are undoubtedly shoppers who will purchase a services or products after seeing a advice on Tiktok. In line with the platform, 50% of TikTok customers have purchased one thing after seeing it on TikTok LIVE.

Moreover, 78% of TikTok customers have bought a product after seeing it featured in TikTok creator content material.

Lastly, let’s not neglect that TikTok is particularly standard amongst Gen Z shoppers, and 33% of that demographic bought a product from an influencer-founded model previously yr.

Remaining Ideas 

So there you’ve it: 4 developments creators predict will take over TikTok in 2024. Going into 2024, be sure that your TikTok movies are genuine, however not relatable to the purpose of being cringy and overdone.

Take into account creating content material that’s worthwhile and useful, similar to instructional movies or product and repair suggestions. And at last, be open to utilizing AI as an assistive software, however do not let it strip your content material of persona. 

Now, when you’ll excuse me, I will be scrolling TikTok once more for the following hour or so.