Ever assume you’d click on on a HubSpot article about rebranding announcement e mail examples, solely to be met by a pro-wrestling anecdote? Nicely, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.

Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its title in 2002.

The sports activities leisure big went out swinging, launching the now iconic “Get The F Out” advertising and marketing marketing campaign earlier than formally altering its title, emblem, and web site to WWE.

The WWF was already a well known firm and, regardless of a rebrand by drive of hand, remained famend after the actual fact.

Lengthy story quick? Whether or not you’re keen on or hate the promotion — heck, whether or not you’re keen on or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising and marketing lemonade.

Sadly, I don’t have that rebranding e mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unbelievable examples to light up and encourage you.

40 of the Greatest Rebranding E mail Examples

Seize your beverage of selection and get comfortable as a result of it’s time to dig into 40 of the very best rebranding e mail examples to your viewing pleasure. Let’s get into it.

1. Featured

In July 2023, Terkel rebranded to Featured — and with the brand new title got here a brand new emblem and web site.

I spoke with Featured Founder and CEO Brett Farmiloe concerning the change.

Based on Farmiloe, “‘Featured’ extra clearly states what we do: get consultants featured in unbelievable media retailers and supply characteristic high quality content material to our publishing companions.”

Brett explains that because the rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of consultants answering questions on the platform (now ~30,000 consultants).

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A part of the success was arguably all the way down to Featured’s easy and direct rebranding announcement e mail. It supplied a transparent rationalization of the modifications — together with why the corporate made them and the way they impacted customers.

However maybe most significantly, Featured gave present customers clear steering about what they wanted to do subsequent (login to their account through Featured.com.)

What I like: Brett and the Featured group made a daring but fastidiously thought-about transfer with the title change. In Farmiloe’s phrases, “This was a giant determination for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I like that this rebrand paid off and that the rebranding announcement was clear and well-considered.

2. Sensible

Early in 2023, I opened an interesting-looking e mail from cash switch useful resource Sensible.

Actual discuss: I clicked “open” as a result of I used to be skimming emails on cell and assumed it was a fee affirmation. To be honest to Sensible, the confusion was because of my haphazard skimming (and wishful considering!) slightly than Sensible’s messaging. As a result of that messaging, my buddy, was masterful.

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Anywho, the crux of the e-mail was that Sensible had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Except for the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new emblem and completely different typography.

People aren’t at all times the most important followers of change (myself included!), so having such a stark new look may’ve been unnerving for Sensible’s consumer base.

Nonetheless. the rebranding e mail announcement centered its prospects because the inspiration for the modifications. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.

What I like: I liked how Sensible put its prospects comfortable with clear messaging about its service, which remained the identical. I additionally dug how every little thing concerning the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its prospects.

3. Centraal Beheer PPI

Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent choose and a few context concerning the rebrand.

“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.

Hristina explains that the ABN Amro group opted for its present model identification when asserting the takeover and switch to Centraal Beheer. However, this announcement e mail was one of many final (if not the final) occasions the corporate communicated beneath that model identification.

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The above e mail screenshot is Centraal Beheer PPI’s newest look, with probably the most noticeable distinction being the title change, emblem, and colour scheme.

What I like: I admire the best way Centraal Beheer PPI introduced the title change to its prospects earlier than emailing the brand new branding.

With regards to something like cash or pensions, you actually wish to ensure you put your prospects’ minds comfortable throughout any transitions. So, I think about this staggered strategy would’ve made the modifications much less jarring for present prospects.

4. 123FormBuilder

123FormBuilder began in 2008 as a daily contact type instrument.

The unique title was 123ContactForm, and its tagline was “As straightforward as 1-2-3” for constructing contact kinds. As years handed, customers more and more adopted the instrument for extra than simply contact kinds (e.g., occasion registration kinds, order kinds, surveys).

The corporate needed to mirror this evolution within the title, so 123ContactForm grew to become 123FormBuilder.

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In its rebrand e mail announcement, the corporate up to date prospects concerning the title and emblem change. However 123FormBuilder additionally clued them into the context behind the modifications.

Like Sensible, 123FormBuilder’s messaging reassured its prospects that regardless of rebranding, the corporate nonetheless had the identical mission. A mission carefully linked to doing the very best for its prospects.

What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.

With a topic line like “We have now an vital announcement to make,” extra individuals doubtless opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these further eyeballs.

5. Resting Enterprise Face

Our subsequent instance is from tax skilled and enterprise marketing consultant Michael Eckstein. Eckstein is the mastermind behind Resting Enterprise Face, a weekly publication about small enterprise finance and technique.

For context, Eckstein’s apply web site initially began as ecksteintaxservices.com after which grew to become ecksteinadvisory.com.

The latter is the place the publication began and what ultimately led to the restingbusinessface.com rebrand.

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When altering up any side of your corporation and explaining the modifications to your prospects, readability is essential. And the e-mail Michael despatched out asserting the modifications was impeccably clear.

Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly publication, which made for an attractive learn. You too can inform how a lot Michael genuinely cares concerning the members on his e mail listing.

An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.

What I like: I like that Michael has made the directions crystal clear — together with an in depth breakdown of find out how to permit the brand new e mail tackle to be listed.

One other attention-grabbing side of this rebranding e mail is that Michael gave his readers the heads-up earlier than the modifications occurred. That’s a good suggestion as a result of it provides the e-mail probably the most likelihood of touchdown in the correct place. (Somewhat than, say, touchdown within the promotions tab or spam.)

I additionally assume the “What did you consider immediately’s concern?” part on the finish is intelligent as a result of it reveals he welcomes (and due to this fact values) his readers’ suggestions. When your emails make individuals really feel valued, they’re extra prone to resonate.

6. Candour

Candour is a digital company providing web optimization, PPC, and digital advertising and marketing providers. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization title, emblem, and net tackle change.

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The e-mail frontloads essential info, diving straight into probably the most important change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and sincere; frankness.”

I believe that is such a artistic approach of introducing the brand new title’s which means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s determination to rebrand: Desirous to characterize its “ethos of transparency and refreshing honesty.”

What I like: I like that this e mail invitations readers and prospects to come back alongside for the rebranding trip — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding modifications and instantly inviting buyer suggestions on its new web site.

7. Uscreen

Uscreen, the all-in-one video membership platform for creators, not too long ago rebranded. A part of its model refresh included a “vibrant makeover” of the corporate emblem. In direction of the tip of January 2024, the corporate despatched an e mail revealing the change.

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I believe the opening of this e mail is intelligent. As a subscriber to Uscreen’s e mail listing, I like that the messaging makes me really feel like this emblem reveal is unique. It’s additionally cool how the e-mail hyperlinks the model modifications to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. General, these touches make the e-mail extra participating.

What I like: I like that the rebranding announcement e mail opens with a query. I don’t find out about you, however I’m at all times extra prone to interact with content material if somebody asks me a direct query. It makes me pay extra consideration and wish to reply.

8. Shift

First issues first: I’d wish to thank Matt Janaway, CEO of Advertising Labs, for sharing the subsequent three examples of rebranding announcement emails. (Pleo and Notion Calendar to observe!)

Now, let’s dive into Shift, a browser that integrates net apps. In December 2023, the Shift group emailed present customers asserting the forthcoming rebrand. The “contemporary new look” included a brand new emblem and up to date colour scheme.

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This rebrand announcement e mail instance works as a result of it’s quick, candy, and to the purpose. The e-mail format additionally elements in consumer expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. In brief, even in the event you simply scanned this e mail, you’d know what’s altering and what meaning for you.

What I like: I believe it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they’d see the modifications when utilizing the product or interacting with the Shift model.

9. Pleo

In 2020, Pleo, a enterprise spending answer, rebranded with a brand new emblem, colour scheme, and up to date fonts. Pleo initiated the modifications to have fun “the values that we already know join with prospects such as you: belief, transparency, and empowering your individuals.”

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Pleo’s subsequent rebranding e mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.

Why is that vital? As a result of when an e mail’s aesthetically pleasing, it’s not simply simpler to learn, however individuals are extra prone to need to learn it throughout.

What I like: Design delight apart, the artistic topic line “Out with (most of) the previous, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. In brief, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable approach.

10. Notion Calendar

On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified technique to handle all of the issues competing to your time.”

Though they acquired Cron in 2022, the calendar app’s closing amalgamation into Notion may’ve felt barely abrasive for present customers.

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So it was paramount that Notion Calendar’s rebranding announcement e mail a) put present Cron customers comfortable, and b) gave them every little thing they wanted to know to proceed to make use of the product with as little friction as doable in the course of the transition.

In my humble opinion, the announcement did an amazing job of tackling each a) and b). The e-mail clearly defined the rationale for the change and what customers ought to anticipate from Notion Calendar proper now. Portray a imaginative and prescient for the longer term — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.

What I like: I believe the side of the e-mail I favored probably the most was how Raphael signed off on the finish with some delicate subsequent steps outlined for readers — i.e., keep in contact by the brand new e mail channel and keep tuned to Raphael’s X account.

11. Meetanshi

In 2021, Meetanshi, a platform offering Magento extensions, providers, and options for ecommerce companies, introduced its rebranding with a very new look.

The corporate was approaching 4 profitable years in enterprise and acknowledged how its group, core values, and choices had developed. The rebranding was the enterprise’s effort to match and have fun what “Meetanshi” had develop into.

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With a daring background colour, sharp copy, and easy-to-read font, Meetanshi’s rebranding e mail announcement packs a punch. However of all these parts, I believe the copy works particularly effectively. It’s direct, but conversational and straightforward to digest, making the e-mail a straightforward, participating learn.

What I like: I like that peachy background colour. It makes a daring assertion, but it surely doesn’t overpower the copy, which stays legible.

12. BILL

Again in 2022, monetary operations platform Invoice.com modified its title to BILL and commenced “modernizing the feel and appear” of the model. The intention behind the model refresh was to “create a extra participating expertise.”

In the meantime, the title change was impressed by how the corporate is referred to colloquially by its prospects.

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Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic traces I’ve seen whereas crafting this text, I’ve to say that’s one in every of my favorites. It’s a unusual approach of claiming, “Hey, we’ve a brand new look.”

The e-mail additionally suits the rebrand’s goal of making a extra trendy really feel — particularly the graphic design parts. (The hand holding a cell phone and the dotted thrives give the aesthetic some trendy vitality.)

What I like: It must be the colour palette, design thrives, and topic line for me. All of those parts mixed make an impactful rebranding announcement e mail.

13. LOOP

Subsequent up is LOOP. LOOP supplies honest and equitable automotive insurance coverage to prospects based mostly on how and the place they drive. At its core, the corporate is on a mission to supply a fairer different to what at the moment exists within the “damaged” automotive insurance coverage trade.

LOOP can be a B-Corp dedicated to giving again to native communities. These noble targets feed into the model’s “Drive Good” tagline.

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When LOOP introduced the rebrand, they mentioned, “We’re going to start out trying somewhat completely different. However it’s good completely different.”

Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures prospects that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.

What I like: I like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement e mail.

14. Rocketseed

Rocketseed is a number one B2B SaaS firm providing enterprise e mail signature administration to a world buyer base. I spoke to Rocketseed’s World Advertising Director Jennifer Bassett about rebranding.

“In September 2023, following in-depth analysis and a strategic overview, we ‘refreshed’ the Rocketseed model to mirror the power of our platform to present prospects ‘one-to-one e mail advertising and marketing at scale,’” says Bassett.

A part of the model refresh included updating numerous elements of the corporate’s model identification and communications whereas retaining Rocketseed’s title recognition and belief.

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Based on Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, additionally they carried out a extra sustained e mail strategy, sending out “impactful, interactive banners asserting the model refresh.”

These banners have been “utilized on the high of each enterprise e mail that our workers despatched to prospects, prospects, and companions for the next month.”

By clicking the banner’s call-to-action (CTA), recipients may learn an in depth rationalization of Rocketseed’s model refresh, its core model values, the visible updates they may anticipate to see, and the importance of the brand new tagline “one-to-one e mail advertising and marketing at scale.”

What I like: I like that Rocketseed took an iterative strategy to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all e mail communications.

15. Endota

Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the corporate in 2000 to “give again and encourage individuals to attach with themselves, the atmosphere, and others.”

Each the rebrand and the rebranding e mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.

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The e-mail format, with a human picture to attract the reader in and loads of white house for readability, additionally works. This creates a chilled vibe that displays the nourishing factor of Endota’s merchandise.

When it comes to the content material, there’s not loads of writing, however what they do have counts. Like LOOP, the model hyperlinks all of the modifications to its authentic mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.

What I like: I believe the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s give attention to serving to prospects mindfully embrace well-being rituals. If the model does this on all e mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a drive for good.

16. Butter

Butter is a web-based instrument that helps you put together, run, and recap collaborative classes. Within the e mail instance under, Butter introduced “A contemporary new look” and a few up to date product options. The rebrand modifications included a brand new icon set, colour profile, and font.

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First, I like that “Oh, yoooouhoooo!” opener. It’s in contrast to the rest I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.

Then it’s adopted up by a pleasant “We hope you’ve had an amazing weekend…” Proper out of the gate, this e mail content material energized and excited me. Consequently, it’s clear to me that they’ve labored arduous to determine a powerful model tone of voice.

What I like: I like the topic line: “Butter updates: A crisp new look (+ loads of easy new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I believe they make e mail topic traces extra enjoyable and, thus, extra interesting. (Just a little extra “clickable,” if you’ll.)

17. Anchor (Now Spotify for Podcasters)

So, the all-in-one podcast platform Anchor has been rebranded once more because the under e mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding e mail asserting Anchor’s “new look.”

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The topic e mail line “Introducing our new look” does what it says on the tin. But when I’m sincere, it’s somewhat bland. That mentioned, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a delicate nod to the rebrand, the corporate’s title, and the character of the product.

The e-mail explains the modifications (a brand new emblem and “splashes of colour”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it’ll encourage customers to talk to their “coronary heart’s content material.”

What I like: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored arduous on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate title and product by utilizing phrases like “wave,” “splashes,” and “self-expression.”

18. Coca-Cola

Now, onto Coca-Cola, the carbonated mushy drink big that wants no introduction (but it surely simply low-key acquired one anyway.)

This instance differs barely from most on this listing as a result of it entails rebranding a single product from a wider model. That’s against altering a single model factor that will get utilized throughout services or products.

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Like Anchor, the topic line “Eating regimen Coke Will get a New Look” is fairly fundamental. That mentioned, the format and presentation of Coke’s rebranding announcement e mail is simply so pleasing to behold.

There’s a pleasant steadiness between imagery, copy, and white house, which makes it really feel PRO-fess-ional. The format additionally makes it simpler to soak up all the knowledge as a result of not one of the parts are preventing with one another to your consideration.

One other important side of this e mail is how the corporate reassures prospects that the look is altering, not the precise formulation. There’s additionally some glorious trust-building social proof within the e mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”

What I like: I like that Coca-Cola doesn’t simply announce Eating regimen Coke’s “up to date look” but additionally takes the chance to introduce 4 new Eating regimen Coke flavors.

19. Hawaiian Airways

Hawaiian Airways, a.ok.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The model refresh included an up to date emblem “that honors Pualani and the Hawaiian hospitality she represents.”

Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive identification.”

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The airline’s rebrand intention shone by in its e mail announcement, particularly with phrasing like “Honoring the previous. Trying to the longer term.” I believe the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.

What I like: I like how respectful this rebranding announcement e mail instance is.

By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its prospects on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m unsure about you, however I really feel all of that by studying this e mail.

20. Sttark

Subsequent, we’ve Sttark, a customized packaging firm based mostly in Greenville, South Carolina.

Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design providers for packaging.

Consequently, in 2022, the corporate eliminated the phrase “label” from its title and went by a rebrand, switching from Frontier Label to Sttark.

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I spoke with Anissa, who’s a part of Sttark’s advertising and marketing group. Based on Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with e mail advertising and marketing as an organization.

“We had by no means accomplished constant e mail advertising and marketing campaigns earlier than going by our rebrand. We used Klaviyo to ship a simple e mail to our present prospects outlining our firm title change and our purpose for doing so,” says Anissa. The results of Sttark’s rebranding announcement e mail was “A 54% Open Price and a 5.6% Click on Price.”

What I like: I like that, in Anissa’s phrases, Stark needed to ship “a simple e mail.” In my humble opinion, it was exactly that: simple and clear, and it respectfully conveyed the rebrand.

21. Pelago

Pelago (previously Stop Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new title, look, and really feel” meant to take away the stigma surrounding substance use.

The topic line of the rebranding announcement e mail, “Introducing Pelago (previously Stop Genius),” will get straight to probably the most obvious side of the rebrand: The title change. With one thing as large as a reputation change, it’s most likely higher to stay to the KISS (Maintain it easy, silly) precept. So, factors scored there.

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I do have to deal with the elephant within the room, although — a shocking opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to deal with stigma”) isn’t simply clearly said, but it surely’s an attractive ultimate to aspire to. So possibly that does bear repeating?

What I like: I just like the simplicity and magnificence of this e mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.

22. Wellfound

The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to differentiate two companies beneath the AngelList umbrella sparked the brand new title and rebrand.

Every firm had grown to serve completely different buyer bases. So by retaining AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they may set up distance between the manufacturers.

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Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s e mail topic line retains it clear slightly than intelligent.

“AngelList Expertise is now Wellfound” immediately will get all the way down to enterprise, informing present prospects concerning the title change. However the pleasant “It’s good to satisfy you” follow-up takes it from being all enterprise to a personable trade.

What I like: The rebrand displays Wellfound’s elevated understanding of its audience. The rebranding e mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup group,” for instance of Wellfound talking on to its audience in a approach that resonates.)

23. Weglot

Weglot is a no-code web site translation answer that permits customers to launch a multilingual web site. In 2023, the platform revealed a brand new model identification to “higher convey who we’re as an organization.”

The goal was to mirror on the surface all the expansion Weglot skilled as a group, in addition to the evolution of its product since launching in 2016.

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This rebranding announcement e mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an e mail setting?)

Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, participating messaging and loads of white house to let all of it breathe.

What I like: I like that Weglot isn’t afraid to share messaging with persona. “You understand you wish to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives prospects to take a desired motion. I additionally love that Weglot ends the rebranding announcement e mail by including worth (i.e., previewing tasty morsels like “GA4 suggestions for world manufacturers”) to its viewers.

24. Irresistible Me

Irresistible Me is a New York-based magnificence firm established in 2013.

When the corporate rebranded, it was a complete transformation encompassing each side of its model identification. Irresistible Me up to date its emblem, redesigned the web site, and revamped its product packaging.

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Now, that’s a complete lot of change to get down on paper. And I believe this rebranding announcement e mail instance captures the essence of the rebrand journey effectively.

The icons are additionally a pleasant contact. They assist to focus on the model modifications whereas the daring squares of colour maintain the eyes transferring in the correct route. By the “proper route,” I imply the place the essential info is all through the e-mail.

What I like: You possibly can’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a delicate animation, but it surely attracts the attention and provides persona to the e-mail.

25. Stark

Stark is a SaaS platform providing a collection of built-in accessibility instruments to over 30,000 firms.

In October 2020, the corporate introduced “$1.5M in funding, billing accounts, and a contemporary re-brand.” By the rebrand particularly, Stark hoped to “Change the best way individuals all over the world perceive, see, and find out about accessibility” and “change the best way the trade spotlights incapacity.”

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I like that Stark will get proper into the guts of its rebrand mission with the highest picture within the rebranding announcement e mail.

By doing this, Stark doesn’t simply inform us however reveals us its targets to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally gives the choice to learn extra concerning the rebrand.

What I like: Except for the gorgeous picture, I like that Stark has bundled a number of bulletins into one e mail. It reveals that the model doesn’t wish to spam e mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement e mail instance.

26. Typedream

Typedream Hyperlinks is a no-code link-in-bio builder.

Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may develop into “a seamless half” of its all-in-one bundle for creators.

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Typedream’s rebranding e mail is easy however efficient. It explains the why behind the rebrand and introduces the instrument’s improved UI.

I believe it’s cool how Typedream takes the chance to share a sneak peek of the instrument’s new options, too. Not solely does this showcase the product, however the product preview photos break up the textual content.

What I like: I like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the shopper’s artistic journey.

27. Motherboard

Motherboard is an worker advantages platform that was known as roHealth.

The corporate modified its title to mirror the broader quantity of firm advantages on supply and the actual fact it was now a “complete advantages administration platform.”

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Positive, the e-mail lacks bells and whistles. However I believe that’s my favourite factor concerning the announcement. It has a particular audience in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.

Despite the fact that there aren’t any photos to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.

What I like: I like that the e-mail clearly explains the modifications, why they’re occurring, and the way they are going to influence this buyer phase.

28. Withings

Withings is a well being and health model that gives health-based units and a health-tracking app known as Withings Well being Mate. When the model up to date the app, it additionally gave the app icon a contemporary look.

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Withings’ rebrand announcement e mail took the chance to deal with each the product updates and the emblem refresh. The e-mail defined how these modifications mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health targets.

What I like: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our goal: to give you all the assistance it is advisable attain your well being targets, no matter they might be.”

It’s an amazing instance of centering prospects inside your messaging. When the rubber hits the highway, messaging tends to resonate higher when it’s extra about them (your prospects) and fewer about you.

29. A2X

A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated photos to extra human ones. The picture under is an instance of a pre-rebrand e mail. As you’ll be able to see, the graphics used are illustrations slightly than pictures of precise people.

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The picture under is post-rebrand. The illustrated imagery within the first e mail is high-quality {and professional}. However I really feel like including an precise human makes the second e mail extra participating. I’d additionally say the post-rebrand e mail makes me naturally belief the corporate extra as a result of it feels genuine.

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What I like: I believe the power to construct belief between client and firm is maybe the most important takeaway right here, particularly given:

“A client’s degree of belief in an organization drives revenue-generating behaviors such because the probability to buy once more, choice for an organization over rivals, trial of unrelated merchandise, and propensity to share private knowledge” (Forrester).

So, if you wish to construct belief (and drive revenue-generating behaviors), attempt utilizing pictures of actual individuals in your emails. I personally don’t assume the photographs even must be overly “polished.”

You possibly can use a screenshot from an organization Zoom assembly slightly than skilled headshots, for instance. An important factor is that the individuals look actual and genuinely relatable.

30. Zight

Zight (previously often known as CloudApp) is an all-in-one display screen recorder. CloudApp switched to Zight in April 2023, saying: “The brand new title and model identification align with our mission to create a happier and extra productive office for all.”

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In my view, this rebranding announcement e mail instance works as a result of Zight has framed it by the shopper’s lens. You possibly can see the corporate has prioritized informing and reassuring present prospects concerning the modifications.

To see this strategy in motion, take a look at how Zight takes the time to elucidate the modifications at the beginning of the e-mail. Then, the model closes with a P.S. part that empathizes with the consumer (i.e., “We all know title modifications might be an adjustment”).

What I like: It’s a delicate contact, however I like the best way Zight has bolded the knowledge that can doubtless be most pertinent to present customers. This makes it simpler for readers to scan the e-mail and rapidly see reassuring info like their utility login and pricing remaining the identical.

31. Vidico

Vidico is a video manufacturing company for tech firms.

The corporate’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a artistic companion who really understands their product,” says Vidico Advertising Supervisor Laura Chaves.

The rebrand included a revamped portfolio, a contemporary web site, a brand new emblem, and up to date visible parts.

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Vidico’s rebranding e mail announcement provides a brief recap of what’s modified and why, plus how this impacts prospects. There’s additionally a pleasant steadiness between the visible and written parts. The strategy labored. Based on Laura, the e-mail achieved a 33% open price and a 4% click on price.

What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a quick and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who want to study extra.

32. Summit

Summit is a lead-scoring engine for advertising and marketing machines.

After over a 12 months in growth, Summit introduced it was “open for basic entry with a refreshed model.” New use instances for gross sales, advertising and marketing, and product groups impressed its new positioning and web site.

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Summit’s rebranding e mail opens with an intriguing topic line, “Massive information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its emblem).

So, proper out of the gate, Summit introduced a change and integrated the model identification into the topic line. There’s additionally an excellent combine of images, headings, and bolded textual content to create that e mail must-have — readability.

What I like: I appreciated using well-placed outbound hyperlinks that defined and highlighted the brand new product use instances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a couple of) if there’s nonetheless a free model.

33. Hunter

Hunter is an all-in-one e mail outreach platform. Previously named E mail Hunter, the corporate was rebranded circa 2016 with a brand new title, emblem, and web site. The rebrand was impressed by how Hunter had expanded its service.

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Hunter’s rebranding announcement e mail begins by taking a minute to have fun what’s been an unbelievable 12 months. Then, the corporate introduces the “main rebrand,” explaining what has modified relating to its model.

However what I believe steals the present on this e mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.

What I like: I like that Hunter went with this topic line: “E mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Similar [Insert Brand].” Don’t get me fallacious, that format additionally explains the e-mail is a couple of rebrand, but it surely’s fairly predictable. I additionally love that Hunter takes the time to thank prospects for his or her help on the finish of the e-mail.

34. Castos

Castos is a podcast internet hosting platform geared toward rising manufacturers.

The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, emblem, and colour scheme.

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Though the rebrand deep-dive got here through podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup e mail. The e-mail incorporates parts of the brand new model identification, together with the brand new colour scheme.

It additionally takes the chance to share a 50% off deal and coupon code for its integration companion, MemberSpace, as a part of the announcement. If in case you have a suggestion that provides worth to your buyer base, why not share it with them?

What I like: I like each the clear CTAs, together with the CTA for the coupon. That mentioned, the daring purple CTA button for “Hearken to the Episode” is very eye-catching. I don’t find out about you, however the energy of purple compels me…

35. ConvertKit

Nicely-known creator advertising and marketing platform ConvertKit made the daring transfer to rename in 2018. Though the swap from ConvertKit to Seva was short-lived, the rebranding announcement e mail is an attention-grabbing instance.

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The e-mail begins by brazenly acknowledging the rename “appears utterly loopy.”

From then on, it’s arduous to look away as a result of the vitality of the e-mail appears frenzied, however darn, is it genuine.

There’s additionally a wonderful use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.

What I like: I like that the e-mail ends with “If in case you have questions, simply hit reply!” In a panorama of emails that say, “That is an automatic e mail, don’t reply” (or thereabouts), this strategy provides a private contact.

36. Netlify

Netlify is a contemporary net growth platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new emblem, which was “an thrilling first step towards a complete new visible identification.”

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Netlify’s rebranding announcement featured the principle occasion (the brand new emblem) on the high of the e-mail, with a side-by-side take a look at previous versus new. This can be a visually thrilling technique to present the modifications in motion whereas incorporating the brand new model identification into e mail communications.

The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new emblem for Netlify.” This killer line is adopted by a transparent rationalization of why (and when) the emblem change is going on, plus a strong CTA on the finish.

What I like: I like the complete really feel of this e mail. It looks as if Netlify is legitimately excited concerning the new emblem, and that vitality shines by the copy and visuals.

37. Dig Insights

Dig Insights is a Market Analysis and Shopper Insights firm that rebranded in 2022.

The goal was to maneuver from a standard analysis firm to a extra trendy, tech-first one. As such, the corporate despatched out a rebranding announcement e mail explaining the modifications.

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To me, this e mail works as a result of it has the corporate’s audience in thoughts. For context, Dig Insights’ shoppers are in advertising and marketing, so that they’ll most likely be extra curious concerning the “why” behind the rebrand (which Dig clearly explains.)

The e-mail ends with a couple of phrases from the corporate’s CEO discussing the brand new visible route, adopted by a bit devoted to “What subsequent?” I believe entrepreneurs may also admire these parts.

What I like: You possibly can’t see it from the screenshot, however I like that Dig Insights’ e mail announcement illustrated the rebrand with a GIF. Exhibiting the earlier than and after with visuals is a superb interactive contact that clarifies what has modified.

38. Hable

Hable is a change administration consultancy that helps individuals to work higher with know-how. Final 12 months (2023), Hable reached some extent the place the model wanted a refresh.

The model “hadn’t been up to date in a while and was not reflective of who we have been as a corporation. We’d grown up quite a bit, and we would have liked our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Corridor.

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As a result of it was a “main rebrand,” Hable needed to ship out a rebrand announcement e mail to all contacts speaking the “new period for the group.”

I believe they achieved what they got down to do. The e-mail takes the time to elucidate the model modifications and why they occurred.

Hable shares some background details about how they rebranded, too. However what provides it the additional particular contact is that Hable hyperlinks the modifications again to its prospects.

What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The format can be efficient, with a pleasant combination of images, textual content, colour, and white house that retains the e-mail visually attention-grabbing.

39. Engyne

Engyne is a full-fledged web optimization platform for B2B SaaS startups.

Previously launchman.com, the corporate supplied a programmatic web optimization instrument that was extra centered on the internet affiliate marketing house. Engyne rebranded final 12 months in keeping with product progress and modifications.

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The rebrand announcement e mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for present customers.

What I like: I like that this rebrand announcement comes straight from the founders and that they’re encouraging individuals to answer to the e-mail with questions. Reassuring customers that Engyne shall be “responding to each” e mail response is one other personal touch.

40. EmailToolTester

EmailToolTester helps small-to-medium-sized companies evaluate newsletters, CRMs, and advertising and marketing automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement e mail.

“We saved it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s large information for that enterprise. However typically, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”

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The simplicity of this rebranding e mail announcement speaks to me probably the most. It additionally focuses on including worth to the reader slightly than centering the model refresh.

EmailToolTester achieves this by sharing tricks to enhance e mail engagement, with solely a delicate nod to the rebrand on the high of the e-mail.

What I like: We may argue whether or not prospects do or “don’t care an excessive amount of” about firm rebrands. I like to listen to about firm rebrands. However possibly you don’t. On the finish of the day, it’s subjective.

That mentioned, including the model announcement inside a broader e mail has labored for EmailToolTester. That’s maybe as a result of they adopted an strategy that felt true to the model and one they believed in.

Asserting Your Rebrand

We’ve checked out how 40 different firms introduced their rebrands through e mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement e mail your approach.

Offering the messaging is evident, probably the most essential factor for achievement is taking an strategy you imagine in. Let’s break this down.

You will get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model modifications could or could not influence prospects. If it is smart (say, prospects must activate a brand new account), you’ll additionally wish to cowl what they should do subsequent.

However how do you observe a rebrand announcement strategy that you simply imagine in? Easy. (Nicely, type of. All the things appears easy on paper, proper?) Ask your self in case your rebranding announcement e mail resonates along with your model, values, and, maybe most significantly, your prospects.