Browser extensions are important instruments for search engine marketing. I take advantage of them daily to avoid wasting time and enhance productiveness.

I’ve addressed my favourite Chrome extensions for key phrases, authority, and analytics. What follows are my favorites for on-page auditing — to search out errors, establish areas of enchancment, and analyze rivals. All are free.

Hyperlink Checkers

Free Backlink Checker is out there for Chrome and Firefox. This free extension scans a web page for hyperlinks and generates a report containing:

• Inside and exterior hyperlinks,
• Anchor textual content for every hyperlink,
• Goal root area of every hyperlink,
• Hyperlink standing (damaged, unverified),
• Nofollow attributes.

I take advantage of Free Backlink Checker to extract all hyperlinks and export into Excel for added evaluation, akin to sorting by area and header standing. The extension additionally exhibits the HTML code of any hyperlink when hovering over it.

Free Backlink Checker scans a web page for hyperlinks and generates a report with the small print. Click on picture to enlarge.

Damaged Hyperlink Checker is an alternative choice. It, too, is out there for Chrome and Firefox.

I usually use an internet crawler to search out damaged hyperlinks. However a crawler doesn’t establish a particular hyperlink — solely the web page — making it difficult to search out and repair, particularly when the hyperlink sits in an enormous navigation menu.

Browser-based hyperlink checkers make it a lot simpler by color-coding on-page hyperlinks based mostly on their standing.

Browser-based hyperlink checkers, akin to this instance from Damaged Hyperlink Checker, color-code on-page hyperlinks based mostly on their standing. Click on picture to enlarge.

Damaged Hyperlink Checker runs its report by default when a web page hundreds, which to me is extreme. Verify My Hyperlinks, one other Chrome extension, runs solely when its icon is clicked within the deal with bar. It additionally color-codes redirects, which, like damaged hyperlinks, must be mounted.

Verify My Hyperlinks additionally color-codes redirects. Click on picture to enlarge.

Key phrase Highlighters

To establish key phrases on a web page, I want Spotlight Magic for Chrome and Multi-Key phrases Highlighter for Firefox.

Desktop browsers will spotlight specified key phrases on a web page utilizing Ctrl+F (PC) or CMD+F (Mac). However there’s no simple method to differentiate variations of phrases (plural vs. singular) or phrases with various phrase sequences (“the blue shirt” vs. “the shirt is blue”).

Spotlight Magic and Multi-Key phrases Highlighter each test differing phrases and combos — all recognized with distinctive colours. It’s useful for recognizing over-optimization, akin to utilizing too most of the identical key phrases (standalone or in phrases), and for analyzing rivals’ priorities.

Spotlight Magic (proven right here) and Multi-Key phrases Highlighter test differing phrases and combos. Click on picture to enlarge.

Textual content Optimizing

TextOptimizer is out there for Chrome. The extension analyzes a web page, extracts the first key phrase, and suggests associated ideas to enhance relevancy for a focused search question.

TextOptimizer assigns an total rating, which I don’t deal with. However I often use the strategies to enhance a web page’s rating for a subject.

TextOptimizer assigns an total rating — 59% on this instance — and key phrase strategies. Click on picture to enlarge.

Nofollow Highlighters

NoFollow, an extension, has Chrome and Firefox variations. It highlights nofollow hyperlinks on any web page, useful for monitoring inside and exterior hyperlink fairness and detecting mistaken nofollow attributes.

NoFollow is very helpful for older web sites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.

Nonetheless, solely NoFollow’s Firefox model checks for nofollow meta tags. To test in Chrome, attempt Hyperlink Redirect Hint, one other extension, which additionally tracks indexation standing and Robots.txt crawl errors.

There’s no “working” NoFollow and Hyperlink Redirect Hint. Each mechanically spotlight nofollow hyperlinks on a web page when loaded in a browser.

Structured Knowledge Validators

Ryte structured information helper is a Chrome extension. I typically use it to test the structured information of wealthy snippets in natural search outcomes. I then copy-paste the markup into the Schema.org validator to know the implementation.