Content material entrepreneurs who want inspiration in February 2023 can give attention to how-to articles, the Tremendous Bowl, Black Historical past Month, Groundhog Day, and  — what else? — Valentine’s Day.

Content material advertising is creating, publishing, and selling articles, newsletters, podcasts, movies, and even apps to draw, have interaction, and retain prospects.

Content material advertising ought to present your viewers of prospects with one thing useful, informative, or entertaining in order that they really feel a way of reciprocity to contemplate your model when wanted.

Listed below are 5 content material advertising concepts that ecommerce manufacturers and retailers can use in February 2023.

1. How-to Listicles

Listicles (record articles) and movies are glorious methods to draw potential consumers by way of search engines like google. Listicles are additionally sharable.

For February 2023, think about making a sequence of tutorial listicles that cowl matters associated to  your small business, akin to “how to decide on the proper winter coats for excessive chilly climate” or “the best way to put together a wholesome Valentine’s Day dinner.”

How-to listicles are a prime article format for attracting potential prospects by way of search engines like google. The content material can also be sharable. Photograph: Jamie O’Sullivan.

The record’s subject, once more, ought to make sense within the context of the merchandise your small business sells. A health hydration model akin to Propel or Liquid I.V., as examples, may create listicles targeted on vitamin and train, akin to:

• “10 Submit-workout Restoration Routines for Sore Muscle groups,”
• “25 Superfoods for Pure Power,”
• “50 Well being Advantages of Hydration,”
• “7 Options to Sugary Drinks.”

2. Tremendous Bowl LVII

This yr’s Tremendous Bowl will happen at State Farm Stadium in Glendale, Ariz., on Sunday, February 12. The occasion is a wonderful content material alternative, as hundreds of thousands of viewers will seek for all types of Tremendous Bowl-related matters.

Arizona will host the 2023 Tremendous Bowl. Hundreds of thousands of viewers can be planning events and looking for Tremendous Bowl-related matters. Picture: Nationwide Soccer League.

Your content material may very well be a weblog submit, video sequence, electronic mail e-newsletter, or perhaps a podcast. It may possibly deal with pre- and post-game matters in addition to commercials, half-time festivities, gameplay, and extra. And your merchandise needn’t be particularly associated to sports activities. Listed below are a couple of examples.

• On-line kitchen provide retailer: “Tailgating Recipes for a Excellent Recreation Day.”
• A house decor retailer: “Artistic Residence Decor Concepts to Have a good time the Tremendous Bowl.”
• A DTC toy model: “Actions to Interact Youngsters through the Large Recreation.”
• A pure grocery retailer: “More healthy Options to Traditional Recreation-day Snacks.”

3. Black Historical past Month

February is Black Historical past Month — a time to commemorate the accomplishments, contributions, and historical past of Black Individuals. We acknowledge Black Historical past in February as a result of it’s the start month of President Abraham Lincoln, who issued the Emancipation Proclamation; Fredrick Douglas, among the many most influential abolitionists; and Rosa Parks, a Fifties civil rights pioneer.

February can also be the month wherein the Fifteenth Modification to the U.S. Structure was ratified, guaranteeing Black Individuals the proper to vote.

A gaggle of kids on the Whittier Main College, Hampton, Virginia, in roughly 1899. Photograph: Library of Congress.

Retailers can produce content material reflecting the achievements of Black Individuals in all fields, from the humanities and sciences to politics and sports activities.

As with all subject ideas, the content material needs to be related to the merchandise we promote. A method to do this is to profile Black Individuals who contributed considerably to your trade.

A web based music retailer promoting pianos, guitars, trumpets, and equipment would possibly characteristic articles or movies with titles like:

• “Black Historical past Month: Celebrating Black Musicians from Duke Ellington to Janelle Monáe,”
• “The Roots of Black Music: Artists That Formed Fashionable Sound,”
• “Black Trailblazers within the Music Business: Berry Gordy, Quincy Jones, Extra,”
• “How Music Impacts Social and Political Actions,”
• “From Jazz to Hip Hop: A Timeline of Black Music in America.”

4. Groundhog Day

February 2 is Groundhog Day within the U.S. and Canada. The vacation was first celebrated in 1887 in Punxsutawney, Penn. The premise is that Punxsutawney Phil (a groundhog or woodchuck) will emerge from his burrow and predict the top of winter.

Members of the Punxsutawney Groundhog Membership with Phil (decrease proper) on Groundhog Day 2022. Photograph from the membership’s Instagram web page @punxsyphil.

Actor Invoice Murray began in “Groundhog Day,” a 1993 romantic comedy. The film has change into a cult traditional and is continuously referenced in fashionable tradition.

Collectively the film, the woodchuck, and the anticipation of spring make for content material advertising alternatives.

Listed below are 5 potential headlines.

• “15 Methods to Refresh Your Residence for Spring.”
• “Prime Spring Style Tendencies.”
• “ Create a Spring-inspired Outside House.”
• “The Finest Spring Magnificence Merchandise.”
• “Spring Cleansing Ideas for Groundhog Day.”

5. Valentine’s Day

Valentine’s Day on February 14 is among the many most necessary gift-giving holidays. It’s celebrated worldwide and marks an event for {couples} to have a good time their love. It’s additionally a chance for buddies, households, and even co-workers to indicate appreciation for each other.

Valentine’s Day is one among retail’s prime worldwide holidays. Photograph: Jesse Goll.

Valentine’s Day can drive important gross sales of services. Some shoppers search for particular presents, however others want concepts or inspiration. That’s the place content material advertising is available in. Use Valentine’s Day to showcase your merchandise, present present ideas, and even run contests.

Listed below are 5 headline concepts.

• “Valentine’s Items Your Particular Somebody Will Love.”
• “5 Methods to Present Appreciation on Valentine’s Day (Past Flowers and Goodies).”
• “Valentine’s Day Outfits for the Excellent Date Night time.”
• “The Final Valentine’s Day Reward Information.”
• “10 DIY Items to Have a good time Valentine’s Day.”