Content material advertising and marketing is a wonderful method to interact customers, however it requires a endless want for subjects. By no means concern, nonetheless. In November 2022, you possibly can rejoice vegans, write about not shaving, profile letters to Santa, inform a neighborhood enterprise story, or provide last-minute present options.

Content material advertising and marketing is curating or creating weblog posts, podcast episodes, or movies to draw, interact, and retain prospects. It’s the best when it supplies useful, informative, or entertaining information grounded in search engine marketing.

Listed here are 5 content material advertising and marketing concepts your enterprise can use in November 2022.

1. Have fun Vegans

November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a possibility to attach with a comparatively small however loyal viewers.

There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.

Veganism is common with a small however rising group of buyers. Photograph: Roam in Colour.

The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as doable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or some other function. And dietary vegans (typically often known as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — primarily plant-based consuming.

Each varieties are keen to put money into services and products that match their life. The Plant Primarily based Meals Affiliation estimates that Individuals spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.

If vegans are a part of your organization’s product base, think about publishing content material that affirms these selections and calls out the vegan objects your organization sells.

2. Movember; No-shave November

November is an effective month to develop a mustache or beard and create content material about it. Photograph: Parker Coffman.

Movember is a world marketing campaign to boost consciousness for males’s well being points resembling prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.

No-Shave November is the same however extra normal marketing campaign that asks folks to forego shaving to boost most cancers consciousness.

Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages folks to donate to associated charities. For instance, you may write weblog posts in regards to the significance of males’s well being, share tales about how most cancers has affected folks you understand, or produce movies exhibiting mustache and beard kinds males may strive.

Your online business may additionally donate a portion of November gross sales to associated charities.

3. Pricey Santa

The second week of November is historically when youngsters write letters to Santa Claus. Photograph: Drz.

The second week of November is “Pricey Santa Letter Week.” It’s a time when youngsters have written letters to Santa Claus asking for Christmas items.

For November content material advertising and marketing, you may produce entertaining posts that includes your prospects’ Pricey Santa letters, otherwise you may characteristic such letters from well-known or fictional people.

A extra critical strategy could be to run a contest whereby customers submit their Pricey Santa letters to your enterprise for an opportunity to win. All the letters submitted may turn out to be user-generated content material in your web site.

4. Small Enterprise Saturday

Small Enterprise Saturday is a content material advertising and marketing alternative for retailers that promote on-line and from bodily shops. Photograph: Tim Mossholder.

Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Categorical, the occasion encourages folks to buy at smaller corporations.

Small Enterprise Saturday is a content material advertising and marketing choice for multichannel retailers with a web-based store and at the least one bodily location. The content material may concentrate on a enterprise’s contribution to the neighborhood.

For instance, Turkish African Center-Japanese, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.

Discover your connection to the neighborhood. It may very well be that you’re the one enterprise on the town that sells a specific kind of product. Concentrate on that in your content material.

5. Final-minute Reward Guides

Some buyers will wait till the final second to buy. Photograph: Eugene Zhyvcik.

The 2022 vacation purchasing season will possible start in October. However don’t overlook in regards to the procrastinators in your viewers of shoppers and prospects. Loads of people will wait till the final minute to do their present purchasing.

Goal at this group with a sequence of last-minute present guides. Goal particular recipients, resembling “Final-minute Presents for Mothers” or “The Procrastinator’s Information to Purchasing for Your Favourite Niece.”