Content material advertising and its shut cousin search engine marketing are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential clients to companies, participating them with useful, informative, or entertaining content material.

In October 2022, your organization’s content material advertising may embody articles about monetary planning, vacation reward choice, Italian or Polish heritage, historic or superstar birthdays, or celebrating Web Day.

What follows are 5 content material advertising concepts what you are promoting can use in October 2022.

1. Monetary Planning Month

The Monetary Planning Affiliation created Monetary Planning Month in 2002 to coach Individuals about monetary planning and the way to save cash. Monetary planning contains matters similar to retirement planning, property planning, insurance coverage, and investing.

October 2022 is Monetary Planning Month in the USA. Use this celebration to supply content material about sensible vacation procuring and why your merchandise are of nice worth.

Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many people can overspend.

In your firm’s October 2022 advertising, take into account writing articles associated to monetary accountability and vacation purchases. You may spotlight the worth related along with your merchandise or how searching for items early with a price range in thoughts may assist your clients.

You’ll be able to nonetheless goal to promote your merchandise whereas making a case for accountable procuring and serving to of us perceive the worth your merchandise and enterprise carry.

2. Vacation Shopping for Guides

‘Tis the season for giving, and your organization’s content material advertising ought to replicate that. October is an efficient time to start out selling reward guides that includes your greatest merchandise and gives for Christmas 2022.

With October being two months earlier than the vacation season, consumers are doubtless already in search of reward concepts. Photograph by Erica Marsland Huynh.

Do you promote magnificence merchandise? Why not put collectively a vacation make-up reward information? Or, when you’ve got a house decor enterprise, put collectively a vacation residence reward information that includes gadgets for each room.

Not solely will this content material profit your clients as they search for vacation items, however it’s going to additionally function a reminder that your organization exists with compelling merchandise.

3. Heritage Month

October is each Italian-American and Polish-American Heritage Month. It’s due to this fact a chance to create content material celebrating the numerous contributions to America of Italian and Polish immigrants and their households.

For instance, a enterprise promoting energy tools may create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to important development in U.S. public works and personal development.

A western clothes and footwear retailer may create content material concerning the Italian artisans who basically created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many take into account Serratelli as a number of the greatest western hats ever made. Likewise, well-known bootmaker Tony Lama, identified for the cowboy boot firm he began, was additionally Italian.

An Italian-American based the Tony Lama boot firm.

Throughout the business what you are promoting serves, there’ll virtually actually be a chance to rejoice Italian-American or Polish-American heritage that may resonate along with your clients.

4. Well-known Birthdays

America’s thirty ninth President, Jimmy Carter, was born on October 1, 1924.

A staple of “tradition” or “way of life” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic might be wonderful if there’s a connection between your merchandise, clients, and the person you function.

A mini-biography a couple of superstar may tie in properly along with your merchandise. For instance, a males’s attire retailer may profile actor Zach Galifianakis’ model utilizing press images. The article may finish with product ideas for the same look.

Listed below are a number of examples of the people you may write about round their birthdays.

October 1

• President Jimmy Carter
• Julie Andrews
• Zach Galifianakis

October 2

• Sting
• Annie Leibovitz
• Mahatma Gandhi

October 3

• Tessa Thompson
• Al Sharpton
• Gore Vidal

October 4

• Susan Sarandon
• Charlton Heston
• Rembrandt

5. Web Day

Sir Tim Berners-Lee helped to get the web began and, due to this fact, contributed to the eventual development of ecommerce.

On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The straightforward web page has solely quick textual content studying, “This can be a check.”

Whereas that won’t sound like a lot, it’s arduous to think about a world with out the web. Right this moment, the web has turn out to be an important a part of our lives.

For this would-be vacation, discover a option to join the services or products you promote to the emergence of the world vast internet.