Aaron Dauphinee⁠ from the Loyalty Academy flies solo on this week’s of the “Wiser Loyalty” podcast collection whereas ⁠Invoice Hanifin⁠ is in London, UK. He explores constructs from curriculum in course #104 on Loyalty Program Enterprise Fashions to set the stage for the following two episodes when Invoice and Aaron are again collectively once more.

Aaron gives a topline introduction to a few ‘conventional’ loyalty program enterprise fashions which have served the complete spectrum of Buyer Loyalty to-date: Proprietary, Participant, and Coalition fashions.  This units the stage for back-to-back weeks of digging deeper into and stress testing every of those fashions, introducing and evaluating new fashions, and discussing the viability and relevance of all of them for the loyalty landscapes of in the present day and tomorrow.

Within the Wiser Loyalty collection,  our consultants talk about constructs every month which can be taken from the Licensed Loyalty Advertising Skilled (CLMP) curriculum.  This month respectfully challenges ideas recognized to be foundational to Loyalty to arrange for subsequent month’s dialog on Key Success Components in Loyalty.

The publish #508: The Foundations of Loyalty – Loyalty Enterprise Fashions with Management because the Key Criterion appeared first on The Sensible Marketer.