This “Wiser Loyalty” podcast wraps up discussions throughout March that visitor hosts ⁠Invoice Hanifin⁠ and ⁠Aaron Dauphinee⁠ had about Loyalty Enterprise Fashions.

Breaking away from the Proprietary/Participant/Coalition nomenclature that has been used for years, Invoice and Aaron redefine the Loyalty Enterprise Mannequin classifications primarily based on a extra buyer centric view. They land on an method that displays the fact of the applications they’ve been observing out there.

The Wiser Loyalty sequence showcases a theme every month primarily based on the programs required to earn the Licensed Loyalty Advertising and marketing Skilled (CLMP) designation, that includes the newest pondering on buyer loyalty, backed up by market examples. 

Subsequent Month’s matter: Key Efficiency Indicators.

The put up #514: A New World Order to Categorize Loyalty Enterprise Fashions appeared first on The Smart Marketer.