7 Top Sales Coaching Software & Key Benefits of Leveraging It

Each successful gross sales workforce has a wonderful coach guiding them. That is no completely different in gross sales. 

The important thing to enhancing gross sales efficiency lies not solely within the arms of gross sales reps, but in addition within the capacity of their managers to supply efficient steerage and help. In accordance with a research from Second Nature Gross sales Teaching, 96% of respondents agree or strongly agree that efficient gross sales teaching positively impacts gross sales reps’ efficiency.

To successfully coach your groups, you’ll want gross sales teaching instruments that may take your teaching to the following degree by providing collaborative dashboards that aid you achieve a greater understanding of how your workforce’s efficiency hyperlinks to their teaching wants. Moreover, with options like name teaching software program — some instruments may even aid you assist them degree up their conversations.

On this put up, we’ll dive into:

  • What Gross sales Teaching Instruments Are
  • Prime Gross sales Teaching Software program
  • Gross sales Teaching Software program Advantages

Prime Gross sales Teaching Software program

Name Teaching Instruments

HubSpot Dialog Intelligence

HubSpot Conversation Intelligence

Get began with gross sales teaching

HubSpot’s Dialog Intelligence instrument helps you perceive how your workforce is acting on buyer calls and coaches your workforce in order that they know methods to enhance their efficiency. 

This software program helps you observe your workforce’s efficiency with HubSpot’s dialog AI that mechanically captures voice knowledge in your CRM. By way of the platform, you’ll be able to see efficiency patterns, depart suggestions in your reps’ calls, and establish high performers by taking a look at efficiency knowledge.

You’ll additionally get a complete view of buyer interactions — you’ll be able to even enter phrases into the platform’s search operate to see particular conversations. 

Pricing: Free model out there as a part of Gross sales HubStarter ( $45/month), Skilled ($450/month), and Enterprise ($1,200/month).

Showpad Coach

Showpad Coach


Showpad Coach’s Supervisor Hub allows you to view your reps’ assignments,  deal progress, and their challenges. By way of the platform, you’ll be able to file pitch or name observe classes, which allow reps to find out how high gross sales performers give pitches.

Moreover, you’ll be able to allow collaborative teaching by letting reps give eachother pitch suggestions, whereas extra options, like Leaderboards, can encourage pleasant competitors.

Pricing: Important, Plus, and Final tiers are provided. Pricing is out there upon request.




Refrain.ai is a gross sales teaching and dialog intelligence software program that helps you establish patterns of profitable calls. It captures and analyzes buyer calls and conferences via name recording and transcription, which allows you to shortly achieve after-call insights  like competitor mentions and have requests.

The instrument additionally helps you help your workforce by enabling you to arrange and customise teaching initiatives and suggestions via the platform. For instance, as a workforce lead, you may also depart personalised suggestions with scorecards on your reps. Refrain.ai can then floor high-scoring calls which you can advocate to your workforce to be taught from.

Pricing: Pricing is out there upon request.




With ExecVision, you should use conversational AI to investigate gross sales chats, create teaching plans to establish efficiency gaps, and take motion by focusing your workforce on enhancing expertise the platform’s AI recommends. 

Like a number of the platforms above, ExecVision can generate and will let you customise scorecards to indicate reps how they’re performing, whereas additionally enabling annotations that allow you to give suggestions at a selected recording timestamp. 

Lastly, efficiency dashboards let you understand how successfully you’re teaching your workforce, supplying you with insights like what number of hours you’re spending on teaching, in addition to rankings on supervisor teaching effectiveness.

Pricing: Pricing is out there upon request.

Gross sales Teaching Instruments




This gross sales teaching software program captures video calls, telephone calls, emails, and SMS so you’ll be able to see how your workforce interacts with prospects and prospects. The platform leverages AI to floor key factors of buyer interactions like matters mentioned, high questions, rivals, motion objects, and relationship dynamics.

The analytics and insights provided by the instrument can allow you to establish teaching alternatives on your workforce, give examples of what conversational developments positively result in offers, and supply insights about what offers to concentrate on.

Pricing: Pricing is out there upon request.

Second Nature AI

Second Nature AI


Second Nature AI is a conversational AI gross sales teaching software program that allows you to arrange programs fueled by movies and different gross sales enablement supplies. 

Gross sales leads may assign duties to reps and observe their progress with experiences that observe efficiency in each gentle expertise, resembling presentation model, and exhausting expertise like product and playbook information. With these experiences, gross sales managers can establish particular areas the place their reps want enchancment, permitting them to supply targeted 1-on-1 consideration and steerage.

Like Showpad Coach, Second Nature AI additionally has a leaderboard, in addition to gamified challenges and trainings, for pleasant competitors.

Pricing: Pricing is out there upon request




Like Second Nature AI, Mindtickle additionally allows you to create programs from pre-made templates and your model’s gross sales enablement supplies. Nevertheless, it streamlines teaching even additional with options like generative AI roleplays, which give suggestions on observe gross sales calls; excellent rep profiles, which let you benchmark rep progress towards talent scores and efficiency benchmarks of teammates; and individualized studying paths for reps who greatest be taught in numerous methods.

Like a number of the instruments above, Mindtickle additionally helps gamified studying experiences like gross sales performs, repeatable actions, so your reps can really feel engaged whereas they be taught.

Pricing: Pricing is out there upon request.

Gross sales Teaching Software program Advantages

Enhance Efficiency

Gross sales teaching software program empowers gross sales reps (and their managers) to enhance their efficiency by growing important expertise and figuring out the gaps holding them again via personalised teaching. With options resembling name recording, real-time suggestions, and efficiency monitoring, reps and managers can fine-tune or good key methods that result in offers.

Save Time

Gross sales teaching software program automates and streamlines all the teaching workflow, from scheduling and organizing teaching classes to assigning duties or motion plans, monitoring progress, and documenting suggestions.This allows managers and reps extra time to drive income, talent up at their very own tempo, or focus their treasured time on classes that are not as straightforward to be taught on-line.

Retain Reps

Gross sales teaching software program fosters a extra partaking and interactive teaching expertise. By way of options like video-based teaching, role-playing situations, and gamification, reps are motivated to actively take part. 

Moreover, the continued communication and mentorship you’ll be able to present with these instruments might foster a tradition of steady studying. In consequence, gross sales reps would possibly really feel like they’re invested in, valued, supported, and engaged – resulting in elevated job satisfaction, retention, and finally, a stronger gross sales workforce.

Make Higher Choices

One of the important benefits of gross sales teaching software program is its capacity to supply gross sales leaders with worthwhile knowledge and insights. By analyzing efficiency metrics, teaching effectiveness, and buyer interactions, you’ll be able to make knowledgeable selections and optimize teaching methods for the perfect potential ROI.

Scale Your Workforce

Teaching instruments make sure that your coaching practices stay constant and scalable, whilst groups develop or modify to distant work environments. With standardized teaching frameworks and simply accessible sources, you’ll be able to guarantee all reps obtain constant steerage and expertise a regular degree of teaching excellence.

Moreover, these instruments may also help you be taught from, share, and replicate profitable teaching methodologies and greatest practices throughout your group. 

Income-Producing Calls

Reps spend loads of time on the telephone and each second of the dialog counts. Due to this, name teaching instruments inside gross sales teaching software program may also help you analyze and provide suggestions on recorded calls. This focused teaching helps gross sales reps enhance their communication expertise, objection dealing with, and general name efficiency.

Get Began With Gross sales Teaching Software program

With out the best instruments, it is troublesome to steer a gross sales workforce and supply them with the steerage and coaching they want. 

Now that you understand how gross sales teaching software program may also help you or your teammates, begin exploring instruments like HubSpot’s Dialog Intelligence as we speak.

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