75% of consumers say that text messages routinely drive them to purchase from brands, new 2024 survey finds

New Insights report additionally finds an explosion in client use of Cellular Pockets on smartphones, with 54% reporting having made a purchase order based mostly on a model’s cell pockets supply

CHICAGO, Illinois – February sixth, 2024 – Vibes, the clever cell engagement platform, has introduced the findings from its complete annual Shopper Insights survey for 2024. The total report is obtainable to obtain right here.

Vibes surveyed a broad vary of over 1,000 mobile-centric customers with the intention of understanding what their relationship with their smartphones appears to be like like right this moment; how this has modified over a number of years; how they like to work together with manufacturers on their telephones, and the way these interactions assist or hinder their path to buy.

Among the many core findings was the close to ubiquity of SMS adoption by each manufacturers and their customers, with 75% of customers reporting that textual content messages from manufacturers routinely drive them to make purchases. In retail settings, this could possibly be a textual content that drives an instantaneous on-line buy or offline retailer go to; in quick-serve eating places, a typical use case is perhaps a reduced in-restaurant supply to drive foot visitors, or a coupon redeemed by way of use of a Cellular Pockets.

What’s extra, the 2024 survey discovered that 54% of customers have made a purchase order based mostly on a cell pockets supply they acquired from a model, and practically 60% have used a cell wallet-stored loyalty card when making an offline or on-line buy. Whereas cell pockets was as soon as reserved primarily to deal with digital variations of bank cards, an extra 52% of customers now say they use cell pockets for storing objects different than bank cards, resembling loyalty playing cards, gives, coupons, present playing cards and occasion tickets.

This fast adoption of SMS and Cellular Pockets clearly opens a chance for manufacturers seeking to drive extra in-store and in-location visitors, given 98% open charges for SMS and the flexibility to immediately attribute the ROI that Cellular Pockets drives for his or her enterprise. 1 in 4 customers even mentioned that they now use their cell pockets passes greater than as soon as per week, with cell pockets customers 40% extra more likely to additionally at the moment be signed as much as obtain textual content messages from manufacturers – demonstrating the pronounced progress and confirmed sturdiness of this new advertising channel.

“Each time we’ve performed the Shopper Insights survey, we’ve seen great year-over-year features in client enthusiasm for SMS from the manufacturers they love, in addition to how they’re adopting and utilizing Cellular Pockets”, mentioned Alex Campbell, Vibes’ Co-Founder & CIO. “Vibes’ complete analysis has proven that entrepreneurs see 19x extra income per message from their campaigns that use each SMS + Cellular Pockets, vs. simply sending SMS messages by themselves.”

Vibes has made the complete report obtainable for obtain right here.

About Vibes

Vibes creates private, revenue-driving and long-term cell engagement between customers and the manufacturers they love. Business leaders like Chipotle, The Container Retailer and Polo Ralph Lauren use Vibes to activate and develop buyer relationships with well timed, related, high-volume cell messaging at a world scale. The corporate’s clever cell engagement platform permits entrepreneurs to seamlessly join with their clients utilizing a data-rich and API-packed platform that fantastically optimizes and unifies their SMS, MMS and Cellular Pockets campaigns.


Michelle Stansbury
Little Penguin PR

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