The Augmented actuality, digital actuality, and combined actuality market measurement worldwide is anticipated to leap by greater than 220 billion USD between 2021 and 2028. Tim Prepare dinner, Apple’s CEO, has stated that AR will in the future be as essential in our on a regular basis lives as “consuming three meals a day.” 

AR has additionally made its manner into completely different industries, together with advertising. The truth is, many individuals use AR experiences from manufacturers on daily basis with out even realizing it, like image and video filters on social media. 

In the event you’re questioning how AR performs into advertising, this put up will have a look at eight firms which have used AR in modern and provoking ways in which you should use to brainstorm and execute your personal technique. 

Augmented Actuality Examples

Augmented Actuality for Product Advertising and marketing

1. Pokémon GO

Pokemon GO took the world by storm in 2016, and it is among the most notable AR experiences. 

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Within the app, customers get notified of eligible Pokémon of their space and obtain instructions to search out and catch them. Once they come throughout a Pokémon, the character is superimposed over the real-life location of the app consumer — an AR expertise. 

The sport is constructed round catching the accessible Pokémon earlier than anybody else can, which is why, when the app first got here out, individuals would collect in teams to attempt to be the primary to seize the character.

2. House Depot

Adorning a house isn’t simple — how are you aware when you’ll truly just like the yellow paint that appears lovely on-line however could be too vibrant in your lavatory? What if that espresso desk doesn’t slot in your front room as you’d hoped?

In 2015, House Depot launched its Challenge Colour app, which makes use of patent expertise to indicate customers what a paint coloration will appear like of their house. The AR expertise considers lighting, objects, and shadows within the room, so you possibly can see how that yellow shade will look in actual life. In the event you don’t belief your judgment, you can even share pictures from the app on social media to get a good friend’s opinion.

House Depot isn’t the one house furnishings retailer to make use of AR to create worth for his or her customers — IKEA has comparable AR expertise constructed into its app.

3. IKEA

IKEA makes use of AR to assist customers take a look at and visualize merchandise in their very own area earlier than making a purchase order. 

It gives a number of instruments for buyer wants, just like the IKEA Place app that superimposes to-scale fashions of furnishings in real-life rooms or the IKEA house planner that helps individuals construct furnishings units, like kitchen cupboards, to make sure they’re happy earlier than inserting an order. 

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4. Sephora

There’s a cause many individuals don’t purchase make-up merchandise on-line — it’s not possible to know when you’ll just like the lip coloration or basis protection when you don’t attempt it on in-store. Sephora understands this battle and is thought for permitting in-store guests to check merchandise on themselves earlier than shopping for them, however not everybody could also be snug doing so. 

For these not as snug, it gives an in-store digital try-on kiosk the place guests can see how merchandise look on themselves to make sure they’re happy.

5. StubHub

Augmented actuality allows you to visualize and work together with an area — two important features when selecting how a lot you’re keen to pay for a stadium seat.

For Tremendous Bowl LII, StubHub launched an AR function on their cell app that allowed ticket patrons to see a digital 3D mannequin of the U.S. Financial institution Stadium and close by parking garages and concession stands. This enabled potential patrons to visualise their full expertise earlier than buying and minimized the chance of paying for a subpar seat.

StubHub’s reliance on AR solved a typical buyer downside — as StubHub CTO Matt Swann factors out, “We’re fixing for actual ache factors, not simply tech for the sake of tech. For many individuals, it is not an occasion you simply present up for; it is form of a bucket checklist merchandise.”

For out-of-towners, the power to nearly evaluate completely different seat areas provides consolation for hesitant patrons.

6. Social Media Filters

Filters are AR options that social media customers use every day on completely different apps, from TikTok to Instagram to Snapchat. Over 250 million individuals use an AR function on Snapchat on daily basis, and creators on the platform have constructed over 2.5 million AR lenses. 

With filters, customers merely take an image of themselves or one thing of curiosity, and a filter is superimposed over the picture, whether or not it’s a humorous pair of sun shades or altering the colour scheme of a surroundings.

AR and Experiential Advertising and marketing

7. Netflix

To market season 4 of Stranger Issues, Netflix launched an in-person experiential advertising and AR expertise referred to as the Stranger Issues Expertise. Followers go to an in-person location and take part in an immersive expertise associated to the present, the place they play video games with AR options that assist them really feel like they’re within the Stranger Issues world.

Previously, Netflix has marketed different Stranger Issues seasons with AR experiences like Instagram filters that place customers throughout the universe, all from the consolation of their properties. 

8. Pepsi

In 2014, Pepsi put in AR expertise in a London bus shelter, making it seem like a lion, UFOs, alien craft, and different objects have been headed straight for Londoners.

The manufacturing showcased Pepsi’s playful character and supplied the viewers with an distinctive expertise. Afterward, a video of the bus shelter’s AR expertise attracted over six million views on YouTube — making it one in every of YouTube’s most considered promoting campaigns.

Pepsi’s marketing campaign highlights the effectiveness of AR when an organization actually is aware of its viewers. Pepsi didn’t want to make use of AR to promote its merchandise — as a substitute, it trusted its shoppers to understand the surreal expertise and naturally share the story with buddies, creating buzz across the model.

The State of AR in Advertising and marketing

Whereas incorporating AR into advertising remains to be new, entrepreneurs can nonetheless notice how these manufacturers creatively integrated expertise into their advertising methods. 

In the end, because the media panorama modifications and expertise will get extra superior, entrepreneurs at companies of various sizes might need extra alternatives to implement expertise. And, once they do, they will must assume creatively and innovatively about how they put money into it.