A Beginner’s Guide to Running a Comparative Market Analysis

One of many first steps when working with dwelling sellers is setting a house’s itemizing value. When working with consumers, that first step is often checking the worth of a house earlier than making a suggestion to buy.

A house’s present price could be troublesome to pinpoint, and the most effective and most typical solution to learn the way a lot a house is definitely price is by working a comparative market evaluation. And on this put up, we’ll outline a CMA, and stroll you thru find out how to conduct one in all your individual.

Download Now: 10 Competitive Analysis Templates [Free Templates]

what is a comparative market analysis

Why run a CMA report?

A CMA report is important to find out the correct worth of a property within the present market, so your shopper can get probably the most bang for his or her buck. As well as, It supplies essential info for each actual property brokers and their shoppers to make knowledgeable selections relating to pricing and negotiations.

A CMA report helps guarantee a good and aggressive itemizing value by contemplating comparable properties, resulting in a profitable sale. So let’s leap into how one can run your individual.

The way to Do a Comparative Market Evaluation

1. Know the neighborhood.

A comparative evaluation includes extra than simply doing the mathematics on costs for homes in your space. The truth is, an agent’s familiarity and expertise with the native market can considerably have an effect on a CMA’s accuracy.

To set the fitting value, you must be conversant in the neighborhood and educated in regards to the historic, present sale, and rental worth of actual property in that space.

There’s been rising recognition of single-family leases in North America over the previous decade — nearly 50,000 of them constructed to hire in 2020, in comparison with about 14,000 inbuilt 2010. When you’re not already acquainted with the neighborhood, test it out in individual or through Google Road View.

Assess the general high quality of the neighborhood and determine the engaging and not-so-attractive blocks. Look at its proximity to parks, college districts, and different facilities.

Take a look at the curb attraction of properties within the space and determine any unfavorable traits akin to proximity to a loud freeway or dilapidated business buildings.

2. Pre-assess the itemizing property on-line.

If the property in query is already listed, browse the itemizing on-line earlier than viewing it together with your shopper. This offers you a preliminary concept of what to anticipate earlier than visiting it in individual.

Collect as a lot info as you may in regards to the property, together with the 12 months it was constructed, dwelling measurement, lot measurement, building sort, structure, and situation. Being knowledgeable offers you a bonus to your first assembly with the vendor.

3. Assess the property in individual.

Go to the property in individual to collect detailed info wanted to organize an correct report.

Notice its most vital metrics, akin to measurement, structure, age, situation, finishes, and landscaping, in addition to any options which may add worth, together with a pool, completed basement, massive storage, or outsized lot.

And, be looking out for points which may have an effect on the worth negatively, like a roof in want of restore, poor general situation, lack of central air con, or different hidden points.

4. Choose comparable properties within the space.

Selecting the most effective three or 4 comparable properties within the space is essential for the accuracy of a comparative market evaluation.

To choose, scan MLS, Zillow, Property Shark, or Redfin for properties just lately offered or closed on, lively listings, pending gross sales, and expired listings.

Then, take into account these three vital elements:

  • When the comparable property offered: In a sizzling actual property market the place costs rise quick, the worth of a house offered a 12 months prior could also be irrelevant right this moment. The CMA report ought to look at properties with a date of sale as present as potential — ideally inside the last few weeks. If it’s a gradual market and also you’re utilizing comps offered a number of months prior, you may want to regulate the costs primarily based on how the market has developed.
  • The place it’s situated: The situation of the comps chosen ought to be as near the topic property as potential. It’s finest in the event that they’re in the identical neighborhood, subdivision, and faculty district, or inside one mile of the listed property. Residential areas can range from one block to the subsequent. Some properties are situated subsequent to a quiet park, whereas others in the identical neighborhood could be subsequent to a busy street. These refined modifications can result in important value variations.
  • What its major options are: You must evaluate your itemizing in opposition to properties with traits as comparable as potential to the one you’re reviewing. This is applicable notably to the variety of bedrooms, baths, sq. footage, and lot measurement. Use properties with comparable building varieties and architectural types if the choice measurement is beneficiant. Houses with comparable options are ultimate, however this may not at all times be potential except the house is situated in a developed subdivision the place all properties look the identical.

5. Put together the comparative market evaluation report.

Utilizing a template report kind supplied together with your MLS or different software program options, enter the data you gathered for the comparable properties chosen and to your topic property.

Some value changes could be essential to compensate for the structural variations and higher match the topic property. For instance, if the property you’re pricing has three bedrooms and the one you’re evaluating it to solely has two, you’ll want to regulate the worth accordingly.

Now it’s time to do the mathematics. After making the mandatory changes, divide every property’s offered (adjusted) value by its sq. footage to seek out the offered value per sq. foot.

Offered value of every property / sq. footage of every property = offered value per sq. foot

Then, multiply the calculated common value per sq. foot to your comparable properties by the sq. toes of your topic property to acquire its present market worth.

Common value per sq. foot of comparable properties x sq. footage of topic property = present market worth

To recap, your CMA report ought to include:

  • The addresses of the topic and comparable properties
  • Data and traits of every property
  • Offered costs of the comparables
  • The full sq. footage of every dwelling
  • The adjustment values for lot sizes, bedrooms, baths, and garages
  • The adjusted offered costs
  • The dollar-per-square-foot worth
  • The topic property worth

The ultimate calculated itemizing value may should be additional modified, relying on how aggressive the market is on the time. A excessive stock of properties on the market may pressure costs down, whereas a low stock may push your asking value upward.

Comparative Market Evaluation Report Pattern

When you’ve recognized about three properties which have been offered in the identical space with comparable options, it’s time to place them right into a spreadsheet for evaluation. The next instance is simplified and never primarily based on true market information:


With every property itemized, an agent can present a breakdown of the price of every characteristic and the way it impacts every dwelling’s general worth.

comparative market analysis: table variables

The gross sales value of every of the three properties is adjusted to be almost similar to the worth of your required property worth. The extra fascinating options are deducted from the gross sales value of every property, whereas the much less fascinating are added.


The adjusted gross sales costs present the vary of an applicable provide of $402,500-$432,000. This vary will replicate the provide value of the specified property with the options they need.

Throughout this a part of the evaluation, it’s vital to weigh every property primarily based on its similarity to the specified options. Property #2 had probably the most changes, so it’s given the bottom weight. Property #3 had the least quantity of changes and was given the very best weight. As soon as the weights are recognized, the adjusted costs are multiplied by the weighted worth and added collectively to find out the provide.

comparative market analysis solution

The extra correct estimation for an asking value on this scenario is $409,000 primarily based on comparable properties within the space you discovered available on the market.

Use a CMA to Your Benefit

Studying and understanding the aim of comparative market evaluation can prevent cash throughout your subsequent home hunt — or earn you extra whenever you determine to promote. Both method, doing all of your analysis and having the numbers to again it could allow you to negotiate a value extra successfully.

Editor’s Notice: This put up was initially posted in November 2018 and has been up to date for comprehensiveness.

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