Making a TikTok is half the battle — now you want the precise individuals to look at it. However with over 1 billion month-to-month customers on the platform, it is easy to get misplaced within the crowd.

Enter your secret weapon — the hashtag. Whereas many entrepreneurs method hashtags as an after-thought, they are a powerhouse for engagement, visibility, and discoverability. Even if you happen to aren’t operating a full-scale hashtag marketing campaign, they need to be part of your total TikTok technique.

Right here, we’ll discover the advantages of utilizing TikTok hashtags, focus on finest practices for utilizing them, and uncover what varieties of hashtags are hottest on the platform.

What are TikTok hashtags?

Like Instagram and Twitter, TikTok makes use of hashtags to group content material round a selected subject, making it simple for individuals to seek out movies that curiosity them.

The hashtag “formulation” features a hash signal (#), adopted by a subject (e.g., crafts, journey, style, sports activities, and so on.). The most effective hashtags are typically comparatively brief, concise, and straightforward to recollect.

Manufacturers can use hashtags to construct model consciousness, enhance social engagement, and drive conversions. To go a step additional, they will additionally sponsor a hashtag — referred to as a branded hashtag — to encourage TikTokers to create content material round it. The preferred branded hashtags have amassed hundreds of thousands of views and 1000’s of response movies.

Subsequent, let’s dive deeper into the significance of TikTok hashtags — and canopy finest practices for utilizing them.

Why are TikTok hashtags so essential?

Hashtags have the ability to broaden your attain past your present viewers. Let’s dive deeper into their advantages:

1. Present context.

For one, hashtags present a layer of context on your TikTok movies. For example, if you happen to add a video of you enjoying a online game, you possibly can embrace the hashtag #gaming. Then, the TikTok algorithm decides who could be most occupied with seeing your video on their feed.

2. Discoverability and engagement.

Hashtags categorize movies below sure matters — like #gaming — so customers can simply discover content material they’re occupied with. Consequently, your content material has extra probabilities to be found, even when somebody does not observe your model.

With extra eyes in your content material, you will have a better likelihood of engagement. In any case, customers can solely “like” and touch upon movies that seem in entrance of them. So, extra attain usually interprets to greater engagement.

3. Constructing group.

Hashtags are an important device for constructing group. For example, branded hashtags are an efficient strategy to encourage customers to have interaction along with your model and create movies round a sponsored hashtag.

For instance, when Nissan Australia needed to advertise its new sports activities automotive, the JUKE, they turned to TikTok. They created a branded hashtag — #improvisewithJUKE — and challenged customers to make their very own automotive business voiceover, with the winner receiving a characteristic in a future JUKE business.

The outcomes? 129.4 million video views globally and over 34,000 video submissions, resulting in a 92% raise in model consciousness for the JUKE.

Tips on how to Use Hashtags on TikTok

Hashtags on TikTok work identical to they do on Instagram and different social platforms. Once you add a video, you will have the choice to put in writing a caption — and that is the place you need to embrace your hashtags. Whereas this sounds easy, listed below are a couple of finest practices to remember:

1. Discover the most effective hashtags on your content material.

It is important to analysis hashtags related to your model, your business, and your viewers. A method to do that is by trying out your competitors as a result of there’s probably an viewers overlap. Observe what hashtags they use and word which of them get essentially the most views and engagement.

You can too discover inspiration on the app’s Uncover web page. Right here, you may flick thru trending hashtags and sounds. Uncover additionally showcases widespread movies that use these hashtags that will help you discover inspiration.

2. Mix area of interest hashtags with widespread ones.

This may sound counterintuitive, however solely focusing on widespread hashtags will be ineffective. Whereas they’ve a bigger viewers, they’re additionally extremely aggressive. As a substitute, it is higher to have a mix of each area of interest and widespread hashtags.

Area of interest hashtags have fewer individuals trying to find them, however those that do are extremely engaged and . For example, #meals is a well-liked TikTok hashtag with hundreds of thousands of impressions, however #cakedecorating is extra area of interest with a fraction of the viewers. By incorporating each, you faucet into two totally different audiences.

3. Keep aware of the character restrict.

TikTok limits captions to 300 characters. When you may squeeze as many hashtags as potential into your caption, an extended string of hashtags can confuse your viewers — and this does a poor job of explaining your video. As a substitute, consultants counsel 3 to five hashtags because the optimum quantity.

Standard TikTok Hashtags

In accordance with a current Statista report, TikTok sees essentially the most hashtag views from leisure content material (535 billion views, to be precise). This aligns with one other research by HubSpot that stories humorous and entertaining content material has the best engagement and ROI than some other content material kind.

The second hottest class on TikTok is dance with 181 billion hashtag views, adopted by pranks, health and sports activities content material, house renovations, and wonder and skincare.

To seek out the most well-liked hashtags in real-time, go to the Pattern Discovery web page on TikTok. Right here, one can find a complete checklist of trending hashtags, songs, and creators.

Again to You

When you create a TikTok video, your work is not over. Now it’s worthwhile to place your content material in entrance of your viewers. Probably the greatest methods to do that is with hashtags. Begin with the ideas on this article and at all times maintain an eye fixed out for hashtags that relate to your model or viewers.