Greater than a redesign: CNET’s rebrand indicators new funding in content material and commerce

SAN FRANCISCO, April 27, 2022 /PRNewswire/ — CNET, the world’s main know-how media model for greater than 25 years, in the present day introduced a rebrand that contains a new identification and web site design, amongst different design evolutions and content material options that speed up the model in its continued enlargement past tech.

CNET’s editorial employees has targeted on offering priceless and trusted recommendation, information and critiques to audiences since 1994, when early adopters wanted assist navigating computer systems and the web, cementing CNET as a first-of-its-kind “tech web site.” In the present day, as know-how has turn into an ingredient in almost each facet of life, CNET has saved tempo with its personal evolution, boasting its largest editorial employees in a decade, producing greater than 10 tales an hour throughout a wide range of classes. The rebrand doubles down on CNET’s mission to assist its viewers navigate change.

CNET rebrand options new identification and web site design, accelerating the model’s enlargement past tech.

“The wants of our viewers will all the time be our north star,” says Lindsey Turrentine, EVP Content material Technique at CNET. “This model evolution is the fruits of years of labor towards what we’ve all the time aspired to do: assist our audiences navigate a quickly altering world in ways in which particularly make their lives higher irrespective of the place they join with CNET.”

As an enter to the rebrand technique, CNET carried out a proprietary analysis research amongst greater than 3,000 customers of media and located that the highest drivers of consideration for individuals conducting on-line analysis are sources that “they’ll depend upon” and might “belief based mostly on its fame.”

“Digital customers are smarter and extra savvy than ever, searching for sources which can be each relatable and all the time reliable,” says Turrentine. Further analysis exhibits that 82% of these conversant in CNET agree that it’s a model that they’ll depend upon. Turrentine provides, “The research exhibits that we’re reliable – a price we maintain ourselves accountable for – and this isn’t altering. The truth is, our editorial independence and dedication to giving recommendation based mostly on testing and factual analysis is stronger than ever.”

CNET’s investments embody:

• New Id, New Voice, Renewed Objective: The CNET rebrand expands into each nook of the enterprise. It features a complete new identification, customized illustration kinds, participating movement graphics and new web site navigation that extra prominently highlights the breadth and depth of CNET’s experience throughout many classes. CNET partnered with COLLINS, the San Francisco- and New York Metropolis-based technique and expertise design firm, for the brand new model transformation work.
  • CNET and COLLINS additionally engaged illustrator / artist Robert Beatty as a part of CNET’s new model expression.
• New Buying & Offers Browser Extension: Increasing past recommendation on what to purchase, CNET is now taking it one step additional, by immediately saving customers cash. With the straightforward addition of a browser extension referred to as “CNET Buying,” customers can discover the bottom value and apply coupons throughout hundreds of websites and tens of millions of merchandise. The extension finds customers a median financial savings of $232 monthly. CNET is constant to spend money on enhancing deal and value alert options as they assist their viewers navigate rising prices and inflation.

• Expanded Protection: With the biggest CNET editorial employees within the final decade, CNET is reinforcing its dedication to trusted editorial protection and experience throughout classes that embody know-how, wellness, cash, tradition, dwelling, gaming and vehicles.

“CNET has developed from a consumer-tech critiques web site to a model that helps our viewers seize alternative and make knowledgeable choices about what to do or purchase subsequent,” says Marc McCollum, President of Media and Commerce at Purple Ventures. “CNET has lengthy been a vacation spot for knowledgeable perception and trusted recommendation on shopper electronics. It’s a part of our legacy, and now we’re evolving to assist audiences make sensible choices in much more methods, and in the present day’s announcement is only the start in a collection of adjustments for our viewers. CNET’s new model identification is a key image of how we’re investing within the model’s evolution.”

To be taught extra concerning the relaunch, go to: https://www.cnet.com/welcome/.

Methodology:
CNET commissioned analysis agency Materials to conduct the buyer surveys. Whole pattern dimension for the primary was 3,246. Fieldwork for this research was carried out 2/26/21-3/9/21. Whole pattern dimension for the extra analysis was 4,021. Fieldwork was carried out Q2 2021-Q1 2022.

About CNET
CNET, now a Purple Ventures model, covers what’s new and why it issues to assist individuals the world over navigate accelerating change. For greater than 25 years, CNET’s international staff of editors, reporters, photographers and videographers have supplied the information, instruments and recommendation to empower its viewers. From know-how, wellness, cash, local weather, tradition, gaming, dwelling and vehicles, CNET anticipates what’s subsequent and acts first on the matters you care about.

About Purple Ventures
During the last 20 years, Purple Ventures has constructed a platform of companies, trusted manufacturers, proprietary know-how and strategic partnerships that work collectively to attach tens of millions of individuals with knowledgeable recommendation. By way of premium content material and customized digital experiences, Purple Ventures builds on-line journeys that make it simpler for individuals to make vital choices about their properties, well being, journey, funds, training and leisure. Based in 2000, Purple Ventures spans 5 continents and employs greater than 4,500 individuals. Purple Ventures owns and operates a number of giant digital manufacturers together with CNET, ZDNet, Healthline Media, The Factors Man and Bankrate.

SOURCE CNET