An summary of Comarch’s analysis in The Forrester Wave™: Loyalty Know-how Options, Q1 2023
Every quarter Forrester Analysis releases a sequence of “Wave” studies. The one which we consider the loyalty know-how supplier section values most is the Forrester Wave™: Loyalty Know-how Options report. The Q1 2023 report was issued in early March with essentially the most edgy subtitle but, in our opinion, stating the report evaluates “The 12 Suppliers That Matter Most and How They Stack Up”.
The Forrester Wave™ is a information for consumers contemplating their buying choices in a know-how market and relies on Forrester’s evaluation. To supply an equitable course of for all members, Forrester follows a publicly out there methodology, which is constantly utilized throughout all collaborating distributors.
Generally, distributors determine to not take part within the formal Forrester Wave analysis course of. In these cases, Forrester evaluates the seller in keeping with its Vendor Participation Coverage and reserves the suitable to judge services and products, no matter vendor participation. Forrester at all times makes clear if a vendor didn’t totally take part within the analysis and scores non-participants utilizing info out there to them at the moment.
Comarch was among the many 12 answer suppliers reviewed on this report and was a full participant within the analysis. Comarch was ranked as a “Robust Performer” within the group and acquired the best rating attainable in two standards, particularly in world and native assist and neighborhood engagement. The corporate was ranked the second highest rating in loyalty know-how product income.
Comarch is exclusive in its world attain and talent to serve massive enterprises. Usually with cross-border pursuits, the corporate was observed by Forrester because it concluded “Comarch is a stable alternative for manufacturers seeking to assist world packages”.
Earlier than we go into extra element, it’s fascinating to notice the important thing themes and tendencies that Forrester cited to border the evaluations. In response to Forrester’s Advertising and marketing Survey 2023, 53% of B2C advertising decision-makers plan to extend their spending on loyalty know-how in 2023. Entrepreneurs have a renewed concentrate on the profitability of their loyalty methods and are concentrating on decreasing the know-how value of possession, bettering buyer lifetime worth (CLV), and growing incremental income.
Responding to this overarching market development, loyalty know-how answer suppliers are specializing in providing modular loyalty platforms that match effectively right into a model’s know-how stack and reduce pointless overlap with connecting techniques. Manufacturers are searching for suppliers that provide a versatile, agile method to activating new program options and performance to enhance program administration and efficiency.
Forrester acknowledges in its report that particular person loyalty suppliers don’t at all times have to have all of the solutions, that means the flexibility to allow a companion ecosystem so as to add subtle gamification or zero-party knowledge assortment (for instance) is equally vital as providing these capabilities instantly.
And Forrester is at all times trying forward. With an eye fixed to the way forward for buyer loyalty technique growth, the agency positioned significance on the imaginative and prescient and future highway map for enhancements and enhancements to satisfy future tendencies.
Comarch acquired the best rating attainable within the world and native assist criterion. The corporate has made important investments in its know-how over the previous two years in addition to its go-to-market technique. There’s a extremely honed and targeted imaginative and prescient of product placement which can serve its purchasers effectively sooner or later.
Comarch boasts over 20 years of world loyalty program experience. Their specialists repeatedly develop, allow, and strengthen loyalty methods in an ever-changing technological panorama. The corporate acknowledges the worth of its consumer neighborhood and has created a web-based consumer discussion board in addition to hosted a sequence of native occasions for its shopper base. Built-in into its consumer neighborhood is a companion ecosystem, making it simpler and extra environment friendly for purchasers to grasp the choices for brand new capabilities which might be out there.
Comarch has at all times leveraged its energy as a know-how growth group. With roots in constructing customized options, Comarch is ready to shine when requested to satisfy the distinctive wants of the corporate’s prospects and purchasers. This growth experience is core to Comarch’s DNA. The corporate’s a few years of market expertise align with this to offer fixed platform enhancements, together with some associated to personalization in real-time, connection to internet-of-things (IoT) gadgets and Web3 enhancements.
“I’m thrilled with Comarch’s recognition in Forrester Wave. Loyalty is changing into mainstream and rising quick. We’d like new enterprise fashions and simplified supply/integration in martech ecosystems. In these tough instances of economic instability, it’s important to concentrate on buyer loyalty via nice expertise, personalization, and offering important worth to loyal customers. Our AI-based advertising platform and wide selection of enterprise companies makes it a lot simpler for entrepreneurs. We’re right here to assist you at each step of the journey, from constructing technique to day-to-day operations” – says Janusz Jeremiasz Filipiak, CEO, Comarch Inc.
As at all times Comarch’s moral work tradition and dedication to partnership makes the corporate a beautiful choice for consideration. Get your copy of the report right here.
