Google Advertisements is testing a brand new characteristic for the worldwide web site tag that may be configured to mechanically gather consumer information. Dario Zannoni noticed this and wrote on Twitter “International Web site Tag can now mechanically gather the knowledge that the consumer submits on the web site (like e mail and phone). This appears to offer the identical results of Enhanced Conversions.”
Right here is the display screen shot Dario shared:
The worldwide web site tag, in line with the assistance doc, “works in unison with one other piece of code, an occasion snippet or a cellphone snippet, to trace your conversions.” Google added “you should utilize the worldwide web site tag to trace your Google Advertisements conversions. If you create a web site conversion motion within the new Google Advertisements expertise, you’ll see a worldwide web site tag as an alternative of the earlier conversion monitoring tag.”
Dario mentioned that “automated information assortment appears to be one additional step to make use of consumer supplied information for monitoring and attribution, with cookies going away.” The automated assortment is barely with Google International Web site Tag gtag.js, “so it isn’t obtainable when utilizing commonplace tag implementation by way of GTM,” Google Tag Supervisor, Dario added.
That’s as a lot as we all know proper now, George Nguyen lined this additionally at Search Engine Land.
Concerning the information availability, it isn’t clear but. I could not discover any further documentation. I’ve simply seen discovered this selection yesterday, we’ll see what occurs, however I suppose virtually no data obtainable to us, equally to Enhanced CVs
— Dario Zannoni (@DarioZannoni) February 5, 2022
Discussion board dialogue at Twitter.