Google will likely be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will not be out there after September 30, 2023. Your experiments and personalizations can proceed to run till that date,” Google wrote.
Google Optimize, previously known as Google Web site Optimizer, is an analytics and testing device created by Google. It lets you run experiments which might be aimed to assist on-line entrepreneurs and site owners to extend customer conversion charges and total customer satisfaction.
Google added, “We launched Google Optimize over 5 years in the past to allow companies of all sizes to simply check and enhance your person experiences. We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4.”
Right here is the FAQ Google posted explaining the why, what is going to occur, and so forth:
(1) Why is Optimize being sundown?
We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4. We’re centered on bringing the best options and integrations to our clients, particularly as we glance towards the long run with Google Analytics 4.
Optimize, although a longstanding product, doesn’t have most of the options and companies that our clients request and wish for experimentation testing. We subsequently have determined to put money into options that will likely be more practical for our clients.
(2) Can I nonetheless entry my knowledge?
We encourage all customers to obtain their historic knowledge from throughout the Optimize person interface earlier than September 30, 2023.
To obtain your historic knowledge earlier than the sundown date, see Export your Optimize report knowledge. To entry your historic uncooked knowledge, use the Google Analytics Knowledge API. You will not have the ability to entry your expertise inference outcomes or your historic Google Analytics 4 uncooked knowledge after the sundown knowledge.
(3) Can I renew my contract for a further yr?
Anybody who will likely be extending or renewing their Google Analytics 360 (Common Analytics) contracts within the first half of 2023 will have the ability to renew their Optimize 360 contracts with service dates ending on or earlier than September 30, 2023.
Those that have signed Google Analytics 4 contracts won’t be able to signal Optimize 360 contracts, however may have entry to Optimize by way of the combination in Google Analytics 4 till the September 30, 2023 sundown date.
Moreover, for anybody who has signed a Google Analytics 4 contract, however plans to proceed to make use of Google Analytics 360 (Common Analytics) as they transition over to Google Analytics 4, we will likely be offering entry to Optimize 360 freed from cost till the September 30, 2023 sundown date. You’ll need to maintain your Optimize containers linked to GA360 properties to take action.
(4) What occurs if I ordered Optimize 360 with an finish date previous the sundown date?
Any Optimize 360 orders already obtained with an finish date previous the Optimize sundown date will likely be revised to the product sundown date.
Now, ask you may think about, SEOs and PPCers aren’t too completely satisfied:
Actually unhappy to see that Google Optimize will likely be sundown in September.😢https://t.co/3L9agpwadK
This was certainly one of Google’s largest product wins for entrepreneurs and a useful device that labored seamlessly with GA.
Analytics & monitoring remains to be certainly one of largest ache factors in 2023.
— Greg Finn (@gregfinn) January 23, 2023
Optimize as we all know it ends Sept thirtieth. Hopefully they’ve an answer for GA4.
FTA: “We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4.”
— Greg Finn (@gregfinn) January 23, 2023
Somebody humorous might make an amazing skit about all the good issues Google has and takes away solely to present you stuff you don’t need in return.
— Lawrence Chasse (@lchasse) January 23, 2023
At the moment studying how one can run A/B check with GO…any alternate options?
— RogerM (@rogermarquezseo) January 21, 2023
Google Optimize is a type of wonderful hidden gems! Maybe too hidden 😔 https://t.co/By0sdhy1q3
— Jyll Saskin Gales (she/her) (@jyllsaskingales) January 21, 2023
Goodbye Google Optimize: “Optimize, although a longstanding product, doesn’t have most of the options and companies that our clients request and wish for experimentation testing. We subsequently have determined to put money into options that will likely be more practical for our clients.” https://t.co/hAxvFqmFih
— Aleyda Solis 🇺🇦 (@aleyda) January 21, 2023
Discussion board dialogue at Twitter.