Google supplied its official Google taught and backed digital advertising certification and programs, as we reported a few couple weeks in the past. Guess what website positioning recommendation and proposals Google provides on this course? Yep, having greater than 300 phrases on a web page and ensuring you could have an key phrase density of about 2%.
As a reminder, these programs are taught by Googlers, Google stated “all course instructors are Google workers who’re subject-matter specialists.” And Googlers really wrote a slide that claims “write greater than 300 phrases in your internet web page, your webpage is extra more likely to be ranked larger in search engine outcome pages when you write a better quantity of high quality content material.” Google additionally wrote “preserve your key phrase density under an trade customary of two%, which means that 2% of the phrases on the webpage or fewer needs to be goal key phrases.”
Right here is the slide from Gianluca Fiorelli on Twitter of this course:
Danny Sullivan from Google replied on Twitter saying “I am not on the crew that produced that, nor are they a part of the Search crew.” Danny stated the recommendation shouldn’t be appropriate, he stated “as somebody from the Search crew, we do not suggest any limits or “density” or something like that.” He then stated “this may be ignored”, to disregard that recommendation from a Google taught class.
Right here is his tweet:
I am not on the crew that produced that, nor are they a part of the Search crew. As somebody from the Search crew, we do not suggest any limiits or “density” or something like that. This may be ignored; I am going to cross it on. Our recommendation from Search is right here. https://t.co/zjvjWismrV
— Danny Sullivan (@dannysullivan) May 9, 2022
One more reason why Google shouldn’t be providing digital advertising certification than embody course materials on website positioning. We did see this coming and knew this was a nasty thought normally for Google to supply any certification that features website positioning. Now, much more so when the website positioning recommendation is one thing the Google Search crew is telling you to “ignore.”
Discussion board dialogue at Twitter.