AI could sound like a brand new tech development, but it surely’s really been round within the lives of enterprise homeowners, entrepreneurs, and customers for years. So, how has the notion of AI modified over time?

To reply this query, we appeared on the knowledge HubSpot collected within the 2017 survey we performed of 1,400+ customers worldwide.

We then in contrast that knowledge to our 2023 State of AI Survey, through which we surveyed 1,350+ enterprise professionals.

How Folks Felt About AI in 2017

How Folks Understand AI in 2023

How AI’s Notion May Change

How Folks Felt About AI in 2017

In 2017, 86% of individuals needed to check out AI instruments. We additionally urged companies faucet into that curiosity early on to distinguish themselves from rivals, particularly relating to customer support.

Talking of service, our 2017 report additionally discovered that 57% of customers have been taken with getting real-time solutions from bots on an organization web site.

Many customers additionally reported being comfy utilizing AI-enabled applied sciences for extra concerned customer support requests.

After we requested respondents how they most well-liked to be helped in a service setting, 40% did not care in the event that they have been supported by an individual or AI device.

Essentially the most attention-grabbing discover from our 2017 report was what number of respondents had no thought they have been utilizing AI. Solely 37% of our respondents stated they’d used an AI device.

Nevertheless, by way of follow-up questions, we discovered that 63% of respondents who stated they didn’t use AI applied sciences have been really utilizing AI – they only did not know voice search engines like google or applications like Siri are powered by AI.

How Folks Understand AI At the moment

Our 2023 State of AI Survey reveals attitudes surrounding AI are favorable, and enterprise professionals worldwide proceed to be taken with utilizing the expertise.

Total, enterprise professionals are extra conscious of utilizing AI of their workflow. Our survey reveals 35% of entrepreneurs, 54% of bloggers, and 41% of enterprise leaders use AI instruments like chatbots, Jasper, Grammarly, and extra of their workflows.

Furthermore, 80% of enterprise professionals agree that AI/automation instruments will help them spend much less time on guide duties akin to knowledge entry or scheduling conferences.

78% say AI/automation instruments will help them spend extra time on essentially the most crucial elements of their roles.

Keep in mind we stated 40% of shoppers did not care in the event that they have been helped by an AI device? Effectively, in 2023, 57% of buyer assist specialists agree AI will help them personalize the shopper expertise.

Moreover, 62% agree AI instruments will help them perceive their prospects higher, and 71% say AI will help them enhance the general buyer expertise.

How AI’s Notion May Change

In accordance with Forbes, the AI market will attain $407 billion by 2027, a large leap from its estimated $86.9 billion income in 2022.

Because the AI market grows, I predict AI will turn out to be extra commonplace within the subsequent 5 years as customers, enterprise homeowners, and entrepreneurs discover methods to make use of it of their workflow and day by day duties.

Forbes already stories 60% of enterprise homeowners say AI will improve productiveness.

The notion of AI can be that it is a time-saving and productivity-boosting device that may enhance the shopper expertise. Actually, AI may turn out to be a necessity for companies wanting to remain aggressive.

AI can be altering how customers navigate the online and can proceed to take action.

In accordance with our 2023 survey, 53% of execs agree most individuals will use chatbots like ChatGPT to reply their questions as a substitute of search engines like google like Google by 2024.

As extra customers use instruments like ChatGPT to seek out merchandise, providers, and solutions — digital entrepreneurs must adapt.

After all, digital entrepreneurs must use AI and automation instruments to streamline their workflow and produce advertising and marketing content material faster.

Nevertheless, they may even need to take a extra artistic strategy and create extra customized and authentic content material that can stand out and reply particular queries past chatbots’ limitations.

In the end, AI is not going anyplace, and will probably be attention-grabbing to see the way it will proceed to be adopted sooner or later.