“Information enrichment” can dramatically enhance your buyer’s expertise, no matter how a lot or how little advertising know-how already exists in your online business. 

That is the compelling idea we be taught on as we speak’s episode with ⁠Jamshed Mughal⁠, World Vice President of Technique and Providers for Cheetah Digital, a part of the Marigold Group. 

Jamshed has labored for a few of the greatest know-how firms on the earth, and on this episode, he shares his world perspective and recommendation on how manufacturers can more and more obtain loyalty as an end result with prospects, whether or not or not they’ve a structured loyalty program.

Jamshed additionally reminds us of the variations between zero-party knowledge and first-party knowledge and the worth of capturing each of those for your online business.

Hearken to be taught all about knowledge enrichment with Jamshed Mughal, from ⁠Cheetah Digital by Marigold⁠. 

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a strong podcast created for loyalty advertising professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising business, Paula Thomas created this present for loyalty business professionals who create advertising programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly be taught from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising and marketing Skilled (CLMP) and she or he can be a former Choose for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.