Rising followers on TikTok can seem to be gradual course of. And in case you’re placing within the arduous work to create superb content material, it might really feel further irritating.

To assist pace issues up, we have compiled a listing of one of the best methods to achieve followers on TikTok — quick. In fact, nothing can exchange good content material, however there are a number of methods you’ll be able to attempt to explode your engagement, visibility, and, most significantly, your follower rely.

Let’s dive into one of the best suggestions and methods to develop your TikTok.

1. Cease interesting to everybody.

Whenever you attempt to attraction to everybody on TikTok, the other occurs: you find yourself resonating with nobody.

This may occasionally sound counterintuitive. In any case, to get extra followers, should not you attraction to extra folks? In actuality, concentrating on a distinct segment provides you a larger likelihood to be seen by a pool of engaged customers.

For instance, vogue is a well-liked class on TikTok. A lot so, the hashtag #vogue has over 188 billion views on the platform. If you wish to publish fashion-related content material, you would possibly get misplaced on this aggressive vertical. As a substitute, you can concentrate on a sub-niche like avenue model or mid-sized vogue, which has a fraction of the views however a extra engaged viewers.

The simplest option to area of interest down is by realizing your viewers and what they need to see. Be particular. For those who’re uncertain, check out your competitors. What do they do nicely? What movies get essentially the most engagement? And, after all, use your purchaser personas as a compass when brainstorming video concepts.

2. Put up on the proper time.

Generally, it is not simply what you publish however when you publish. That is very true on TikTok.

A current HubSpot Blogs survey of 300+ entrepreneurs recognized one of the best and worst occasions to publish on TikTok. Listed here are the outcomes:

• The very best time of day: 3-6 PM and 6-9 PM
• The very best days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is widespread with the Gen Z crowd  — and so they’re in class for a very good a part of the day — the morning and early afternoon “useless zone” is sensible.

When posting content material on TikTok, keep clear of those gradual hours, and take a look at posting in the direction of the top of the week or throughout the weekend.

3. Duet or Sew top-performing movies.

TikTok presents numerous options to collaborate with others — which is vital to getting extra eyeballs in your content material. Let’s speak about two options particularly: Duet and Sew.

The Duet characteristic enables you to play your video subsequent to a different person’s video. That is perfect if you wish to add commentary or a humorous response to the unique video.

The Sew characteristic allows you to play as much as 5 seconds of another person’s video as an intro to your individual. 

One of the best ways to leverage these options is by participating with top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Then, as soon as you’ve got zeroed in on a video you want, faucet the Sew or Duet button and let your creativity fly.

However there’s extra — you may as well encourage others to Duet or Sew your movies.

For instance, Tesco, a British grocery chain, asks customers to Duet the next video for an opportunity to change into the brand new voice of their checkout machine:

The consequence? Tesco’s authentic video scored 22 million views and hundreds of Duet submissions.

4. Take part in a problem (or create your individual).

Challenges are notorious on TikTok, and so they have the ability to blow up your follower rely. The trick is discovering the fitting one to your model. In any case, some challenges fizzle out earlier than they hit the bottom, whereas others unfold like wildfire.

When you discover a problem you’ll be able to work with, it is essential to place your individual spin on it. That is how you may actually stand out.

You can even create your individual problem — simply ensure that it is comparatively easy to do. For instance, Chipotle began the #LidFlip problem, which inspired customers to flip the lid of their burrito bowl with model:

Within the first six days, the problem generated over 100,000 video responses. Much more spectacular, it created a record-breaking gross sales day for Chipotle.

5. Soar on trending sounds and songs.

88% of TikTok customers say sound is crucial to the TikTok expertise. Due to the algorithm, it is also crucial for driving extra engagement.

TikTok has an intensive library of sounds — however you must prioritize those that get a variety of love from the group. It’s because the TikTok algorithm tends to favor movies that leverage trending sounds. Plus, 67% of TikTok customers choose branded movies that characteristic widespread or trending songs.

To get began, take a look at TikTok’s Artistic Heart which ranks the preferred sounds every day. You can even filter by area, which is useful in case your viewers lives in a special location from you.

6. Cross-promote your TikTok.

Odds are, your viewers is lively on different social media moreover TikTok. Because of this, it is essential to cross-promote your movies to different channels, reminiscent of Instagram or YouTube.

Keep in mind that Instagram’s algorithm won’t promote movies with a TikTok watermark, so you may must add the unique video. YouTube, then again, does not have the identical restriction.

It is also price noting that Reels can’t exceed 60 seconds, whereas TikTok movies can go for 10 minutes. So, you could must trim your movies to stick to Instagram’s time constraints.

Again to You

In the end, you are solely pretty much as good because the content material you create. Though the following pointers can enhance your visibility within the quick run, it is the standard of your content material that influences folks to hit “observe.” As a marketer, this implies placing your viewers on the coronary heart of your technique and creating content material that speaks to them.