Order affirmation emails have a 65% open charge, the best common open charge of all emails. Optimizing these emails is a positive method to get extra eyes in your model.

Past brand-building, e mail confirmations carry peace of thoughts to your valued clients by verifying {that a} transaction in your web site was profitable. With out this affirmation, your clients might really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries to your customer support crew.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Affirmation Electronic mail Greatest Practices

Many affirmation emails are a part of a workflow. As soon as a buyer completes a transaction, an e mail routinely comes out recapping what they purchased. Although this e mail follows a proper construction, there are nonetheless finest practices your model ought to implement.

As an illustration, it’s vital your order affirmation e mail be:

• Cellular-friendly. Many recipients will test their e mail on their telephones to see whether or not an order was processed.
• Skim-able. Many shoppers are on-the-go and haven’t got time to learn dense textual content. In case you have vital supply data you would like to incorporate, think about linking to it as a substitute of together with it within the physique textual content.
• Offers an e mail and cellphone variety of your buyer assist, in case the recipient’s order is wrong.
• Outlines subsequent steps. That features when the client can anticipate an order to ship, or how the client can observe their order.
• Consists of delivery tackle, cost technique, and order quantity.
• Presents upselling alternatives, like merchandise that complement their buy or upgraded plans to contemplate sooner or later.

Moreover, think about how one can embody model voice in your textual content to domesticate buyer loyalty, significantly with first-time clients. You may additionally add hyperlinks to your social media accounts or weblog, so new clients can discover different methods to have interaction along with your model.

10 Order Affirmation Electronic mail Examples

Earlier than you get began in your affirmation e mail, take inspiration from our round-up of the very best e mail examples. Then, learn on for some templates that your crew can use.

1. Supply a subsequent step.

Uber’s order affirmation emails are smooth, clear, and aesthetically pleasing. Their design makes use of huge textual content, loads of white house, and a blue call-to-action to incentivize the rider to “charge or tip” the motive force.

What we love: The e-mail is organized so the rider sees essentially the most vital data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they wish to.

2. Affirm the acquisition.

JetBlue’s order affirmation e mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content under the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Although the recipient has already paid, JetBlue makes use of the order affirmation e mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Under the affirmation, JetBlue gives a easy “Handle journey” CTA, so the client can simply replace a seat project, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Clients receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a good technique for JetBlue to incorporate the app hyperlink.

3. Create a smooth design.

Hausera, an ecommerce website that sells kitchen and loo fixtures, does a superb job guaranteeing their order affirmation e mail is smooth, all whereas providing the recipient any data they might want. They begin with constructive messaging like “progress is a phenomenal factor” and “congratulations” to thank the client for his or her order.

What we love: Under the order abstract, they embody useful CTAs reminiscent of “Preserve Buying,” in addition to choices to both e mail, name, or reside chat with a assist rep. Whether or not a buyer has a problem with their order or just needs to proceed perusing Hausera, the ecommerce website ensures the client can discover the subsequent steps from inside the order affirmation itself.

4. Put an important particulars up high.

Tobi’s order affirmation e mail is easy and easy. The ecommerce website gives two vital CTAs — “overview my order” and “contact buyer care” — inside the e mail itself. The recipient is ready to instantly test and proper any data if their order would not look proper.

What we love: Tobi additionally successfully outlines their order course of inside the physique textual content of their e mail. They inform the client to ” enable as much as 2 enterprise days to course of and ship your order.” By together with this data of their e mail, Tobi ensures minimal outreach from clients who’re questioning when their order will ship, or why they have not obtained delivery data already.

5. Say, Thanks!

BigStub’s order affirmation e mail, whereas admittedly text-heavy, does an excellent job offering the client with loads of vital data all through their e mail, together with a CTA to test order standing, a cellphone quantity to contact buyer assist, and a be aware concerning supply particulars for the recipient’s ticket.

What we love: BigStub gives a $25 rebate inside the order affirmation e mail with enrollment in Nice Enjoyable. Even when the client would not apply for the rebate, the inclusion continues to be an efficient technique that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

JustBats, an ecommerce website that sells baseball and softball tools, does a superb job of cross-selling different merchandise of their order affirmation emails. As an illustration, if you buy a glove on their website, you will obtain an e mail with the next message — “You’ve gotten the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful sources to make sure the recipient is ready to discover the best bat for his or her wants.

What we love: JustBats proves an order affirmation e mail might be an efficient alternative to recommend different related services or products, significantly because the order will help you perceive the client’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation e mail successfully gives all related data and demonstrates SoulCycle’s means to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the client might be driving, SoulCycle contains different helpful data together with the studio tackle and a be aware that footwear and water might be offered.

On the backside of their e mail, they ship a cheerful invitation that reads “Questions, issues, or simply wish to say hi there?” with each a cellphone quantity and e mail if the recipient wants to succeed in buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation e mail, and appears for areas the place they’ll add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a latest buy:

This e mail gives all the knowledge wanted, nevertheless it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Educate customers about new know-how.

Zoom’s affirmation e mail accommodates three elements:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who could be much less savvy, Zoom gives demos, webinars, and assist.

What we love: The smooth and minimal design underpins the convenience of use of Zoom’s assembly software program. The e-mail is well-designed with numerous white house. This makes it straightforward to learn and attracts the attention to an important components just like the iconography representing assist and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation e mail. The textual content on the high is pleasant and personable. It affirms the client’s buy with “Pleased Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you’re keen on your new skincare.”

What we love: On the high of the e-mail the recipient can take two actions: “View your order” or “Preserve buying.” An efficient addition to this e mail is the “You saved £5.00,” which reminds the consumer of the worth of buying at their website.

11 Order Affirmation Electronic mail Templates

Trying to craft the right affirmation e mail? Strive these e mail templates to create a affirmation sequence that serves your clients and helps your model.

1. Educating Clients

What we love: This template offers the recipient every little thing they should affirm their buy, then, it preempts their subsequent wants by providing instructional supplies.

Both the recipient will know what they should do subsequent, or they may admire steering to get essentially the most out of their new buy.

This template additionally connects the model to the buyer. The addition of “Contact buyer assist” reveals the model cares concerning the consumer by giving easy accessibility to assist.

2. Supporting Your Gross sales Funnel

What we love: Shoppable e mail affirmation is more likely to take your consumer again to the web site. Plus, it shares merchandise that you understand the client could be taken with.

3. Sharing model values.

What we love: Keep in mind, 65% of individuals open affirmation emails, and your purchaser may not know every little thing about your model but. Informing your consumers about what units you apart from the competitors will help flip them into loyal clients and model advocates.

4. Making the Purchaser Really feel Good

What we love: There’s nothing just like the affirmation that you just’ve completed an excellent factor. With one thing like a donation you may anticipate the donor to really feel good already, however they won’t admire the size of their contribution. This e mail template helps to do exactly that, and it quietly reinforces precisely what the nonprofit is attaining.

5. Welcoming a Purchaser Into the Neighborhood

What we love: The e-mail covers the main points of the acquisition and subscription on the high. It eliminates questions on computerized renewal and affirms that the choice is an effective one by telling the recipient that others have subscribed too. Lastly, the e-mail goals to make the transition into the group straightforward by encouraging them to introduce themselves and the place to do it.

6. Reaffirming the Buy

What we love: There’s nothing like a fast affirmation of an excellent determination. This e mail does that, nevertheless it additionally offers the explanations why the recipient might be completely satisfied concerning the determination by outlining the expectations. The customer support particulars on the finish are a pleasant addition, simply in case there are any nagging worries.

7. Confirming a Reserving

What we love: This affirmation template gives all the subsequent steps that the recipient must see their lodge or room reserving was a hit. Moreover, the e-mail is advising the recipient on what they’ll do subsequent. That features masking the situation and any particular directions the purchaser would possibly want to concentrate on.

8. Choosing Simplicity

What we love: Though simplistic, this affirmation e mail does every little thing that it must. It’s appropriate for manufacturers who wish to get to the purpose and ship all of the core data.

9. Encouraging Referrals

What we love: The tone of this e mail template is pleasant and informative. On the finish, the model prompts the client to share with a buddy for 10% off their subsequent order. You possibly can reinforce this messaging in later emails too, which is very helpful when the order arrives.

10. Upselling

What we love: Equally to the JustBats and SKINICIAN examples above, this template is giving customers a chance to return to the web site. The associated gadgets subsequent to a “revise your order” button are efficient. This CTA can encourage an upsell earlier than the order is totally processed.

11. Incentivize Motion

What we love: The notion of a soon-to-be-ending sale encourages customers to take motion. The store button makes viewing the sale gadgets straightforward.

Topic Line Templates

Searching for some fast inspiration for topic traces? Listed here are a number of standard choices that you need to use in your affirmation emails.

Be aware: Topic traces range primarily based on the kind of merchandise that’s on the market and the motion that has been accomplished.

Ecommerce Purchases

• 🙌🏻 You probably did it!
• Your buy is on its manner.
• We’ve bought your order!

Electronic mail Signal-ups

• Electronic mail affirmation! You’re one click on away.
• You’re nearly there! Affirm your e mail.
• Click on right here to verify your e mail.
• Click on to hitch 10,110 subscribers.

Donations

• Affirm your e mail for entry.
• You’re making a distinction.
• You modified a life in the present day.
• You’re superb! 💙 Thanks to your donation.

Create and Ship Order Affirmation Emails

There are many on-line websites with e mail templates that may provide help to create affirmation emails.

As an illustration, you may create an order affirmation e mail inside the HubSpot Electronic mail Advertising and marketing instrument at no cost. You possibly can select a pre-made template and customise textual content, photos, and total design. Or, you may create an e mail from scratch.

Here is an instance of an order affirmation e mail made with HubSpot’s e mail instrument.

There are many different order affirmation e mail templates out there by means of instruments reminiscent of Stripo and Squarespace.

Alternatively, for those who use an ecommerce web site builder like X-Cart, you need to use one in all their e mail instrument add-ons to create your individual order affirmation e mail.

Order Affirmation Web page

Sometimes, when a buyer locations an order, they’re going to see a affirmation web page earlier than they even obtain the affirmation e mail.

As an illustration, here is what you will see once you place an order on Amazon.

Picture Supply

This web page is the place you are redirected once you click on the “Purchase” or “Buy” button and signifies that an e mail ought to be on its manner. An internet affirmation web page is a brief discover that tells your buyer that their transaction went by means of appropriately. If a buyer would not see this web page, she or he will seemingly assume their transaction did not work.

If you’re creating an internet affirmation web page, right here are some things it’s best to embody:

• Messaging reminiscent of “Success! Your order is confirmed”, in addition to a be aware that the client ought to anticipate an e mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with complete price).
• Photographs of the services or products purchased.

Moreover, you would possibly embody different related purchases on a buyer’s order affirmation web page. As an illustration, in the event that they’ve bought a blender in your website, maybe you wish to present them a smoothie recipe guide on their order affirmation web page.

Finally, it’s vital to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Be aware: This publish was initially printed in Aug. 2019 and has been up to date for comprehensiveness.