Incendio’s Jenn McMillan Shares Why Subscription, Gamification, and Engagement are Sticking Round

This week’s CRMC #TBT Interview Collection function comes from Jenn McMillan of Incendio as she presents up why manufacturers holding on to only a conventional loyalty mannequin aren’t going to make the minimize. It’s time to concentrate on upping engagement along with your members, which can incorporate gamification, and can also embrace taking a more in-depth have a look at if a subscription mannequin might assist too.

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