Candeeze is a small husband-and-wife D2C model that sells freeze-dried sweet on-line. 

They ran a novel launch technique on TikTok, and their most-viewed video bought:

• 32m+ views

• 3.5m+ likes

• 54.8k+ shares

• 15.7k+ feedback

It additionally gained them 280k followers in seven days.

There are a lot of the reason why their launch was so profitable and gained the eye of thousands and thousands. Let’s dissect the viral founder video that kicked off their whole account… 

Supply: TikTok

What Made the Video Go Viral

Proper off the bat, it tells a concise story that retains the viewer’s consideration whereas together with components that make them wish to hold watching: 

• The opening body is evident and pertains to a subject individuals often prefer to assist (small enterprise)

• The second body of the founders’ wedding ceremony stops the scroll for viewers. The homeowners having been not too long ago married kicks that assist to the next degree within the emotional response a part of the mind (limbic system)

• Then they convey individuals behind the scenes and present how the sweet is made, introducing an attention-grabbing aspect — the freeze dryer.

Supply: TikTok

Within the course of, @candeezeco continues stacking viral components to their video…

👀 The product itself is eye-catching, holding the eye of viewers after they see their favourite candies being become puffs

👂 When the founder eats the freeze-dried Jolly Rancher with a crisp crunch, a component of ASMR is added to the video

🎉 Their enthusiasm over having acquired 10 orders makes individuals wish to assist them additional (It’s additionally an invisible CTA, subtly letting individuals know the candies are on the market)

💬 The novelty of their product, and its charming visuals and audio, give individuals one thing to touch upon, driving engagement and attain for the video

Lastly, the CTA on the finish would not really feel like promoting, however moderately a suggestion of assist and is simply offered as soon as belief has been cultivated with the viewer. 

Mentioning their pattern pack has free delivery most probably bought lots of people to come back to their web site. (Supply: TikTok)

How They Transformed Viewers to Followers

Many individuals get thousands and thousands of views, however the conversion to followers is often low. So how did these two achieve so many followers in so little time?

A pair causes:

As an alternative of utilizing TikTok tendencies that give them one-hit surprise movies, they had been in a position to get individuals all in favour of them on a private degree, then begin posting different movies revealing extra in regards to the candies and the ups and downs of their business-building journey. 

These add layers to their story. As soon as an individual watches their highest seen video (the one we’re dissecting) and begins to see the others, they wish to comply with them to see how the story develops.