Loyalty Newswire – September 19th, 2022

Our Editors have curated an inventory of the newest buyer loyalty, expertise, and different related advertising information on your consumption. Our purpose is to make it easy for busy professionals (e.g. YOU) to rapidly digest essential business information and trending subjects. Be a part of our mailing listing at present to obtain our weekly E-newsletter every Thursday and acquire entry to unique content material, occasions, promotions, and extra. Or just get pleasure from at present’s Newswire!

  • Starbucks unveils Odyssey loyalty rewards program powered by NFTs
  • Every part it’s essential to know concerning the World of Hyatt loyalty program
  • Wegmans ends self-checkout app after an excessive amount of shoplifting
  • Get wholesome and match with Y Rewards from the YMCA
  • My Place Accommodations – My Place Keep Rewarded – partnership with Wrangler

Starbucks unveils Odyssey loyalty rewards program powered by NFTs

Spotlight: Starbucks has lengthy been referred to as the Third Place in a buyer’s day. Now, there’s a digital facet of the Starbucks expertise – perhaps a Fourth Place? – as Starbucks has launched its Odyssey loyalty rewards program powered by NFTs. Members will entry Odyssey via current rewards program login, so it’s not clear if that is really a brand new program or an enhancement to Starbucks Rewards. Starbucks mentioned that it sought to discover what is named Web3, which is what is named the following iteration of the World Vast Internet, or the decentralized internet, and the way it may gain advantage its clients. Clever Marketer wrote about Web3 simply final week. We wouldn’t leap to this conclusion, however some journalists are proclaiming that Starbucks actually needs to destroy its loyalty program with this NFT program.

Every part it’s essential to know concerning the World of Hyatt loyalty program

Spotlight: Performing some analysis in hospitality loyalty packages? Want some details about the small print of one of many world’s main packages? We discovered this text that gives a very good abstract of the options, advantages, tier {qualifications} and reward choices for The World of Hyatt loyalty program. Sharing it with you right here as a result of we’re simply tremendous useful and need to make your day a little bit brighter.

Wegmans ends self-checkout app after an excessive amount of shoplifting

Spotlight: Final week we revealed information about Quik Journey’s launch of a self-checkout retailer together with a cautionary word from Amazon that it was focusing its Simply Stroll Out expertise on stadiums and airports relatively than basic retail. There are challenges to completely automated self-checkout and certainly one of them – shoplifting – has triggered US grocery Wegmans to quickly finish the usage of a “scan and go”app at its shops. “Sadly, the losses we’re experiencing forestall us from persevering with to make it obtainable in its present state,” the corporate mentioned in a press release.

Get wholesome and match with Y Rewards from the YMCA

Spotlight: The YMCA is a staple in lots of US communities. The areas are the middle of many household oriented actions and provide a full slate of well being and wellness packages. Powered by Perkville, the YMCA has launched Y Rewards. This system has fascinating construction that adapts to the “non buy” profile of the enterprise. Factors will be earned for enrollment, check-in, referral, birthdays and extra. You’ll be able to be taught extra right here. 

My Place Accommodations – My Place Keep Rewarded – partnership with Wrangler

Spotlight: My Place Accommodations is a rising mid-tier resort chain that launched its Keep Rewarded loyalty program in June 2019. The chain is franchise pushed and this system was launched with the intention to “enrich brand-guest relationships by addressing the calls for of at present’s friends in collaboration with the targets of the model.” The resort chain is at present operating a promotion with Wrangler, one of many associate manufacturers that reinforces its general worth proposition. You’ll be able to add this to your analysis library of datapoints on resort loyalty packages.

QUOTE OF THE WEEK:

Self-checkout abusers really feel it’s “straightforward to do, reaps wealthy rewards, and even when they’re caught, results in little or no sanctions being utilized”. Adrian Beck, emeritus professor on the College of Leicester within the UK from a report which analyzed 140 million scan-and-go app transactions.

Miss the earlier newswire? Keep knowledgeable: Loyalty Newswire – September 12, 2022

The Loyalty Newswire is compiled and edited by the workers at The Clever Marketer.

Loyalty Newswire – September nineteenth, 2022






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