This episode options one of many loyalty business’s main technique specialists!
Shannon Ottinger is the Vice President of Loyalty Consulting at Epsilon, based mostly in Atlanta, and on this episode, she shares some extraordinary experiences and insights on the important thing loyalty ideas that manufacturers are enthusiastic about in our business in 2023.
Pay attention to listen to how Epsilon helps purchasers start to measure *emotional* loyalty, an idea everyone knows is completely vital to give attention to with our members, however it may be extraordinarily laborious to create emotional loyalty and even tougher to measure it!
Shannon additionally shares how manufacturers are fascinated about localizing their international loyalty methods in addition to different thrilling examples of some distinctive loyalty packages she admires all over the world.
Paula Thomas
CEO & Founder
Let’s Speak Loyalty
“Let’s Speak Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.
As the primary unbiased podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.
With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly study from one another.
“Let’s Speak Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to teach and encourage busy loyalty professionals.
Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and he or she can be a former Decide for the Worldwide Loyalty Awards.
Her nickname is the “Oprah of Loyalty”.
