[CLEARWATER, Fla.], Jan. 30, 2024 /PRNewswire/ — PostcardMania, the advertising and marketing know-how agency with over 350 workers, achieved file income in 2023, crossing the $100 million mark to hit $104.6 million, a brand new excessive for the corporate. The rise represents 8% top-line progress over 2022 in continuation of PostcardMania’s outsized post-pandemic success, wherein the agency has averaged 15% annual year-over-year progress following a decade (2009 to 2019) averaging 5% progress.
“PostcardMania has actually hit one other stage of progress since 2020, and I feel that is all the way down to increasingly companies coming to the belief that junk mail is an actual asset — one which makes a deeper, extra lasting impression than digital — in as we speak’s fashionable advertising and marketing combine,” stated PostcardMania Founder and CEO Pleasure Gendusa.
“Our accelerated progress started once we continued advertising and marketing uninterrupted all through the pandemic, a transfer that allow us acquire market share with out rising funds,” continued Pleasure. “And now, with a superb workers and the precise management in place, we’re in an excellent place to proceed this momentum and continue to grow sooner than ever.”
Main PostcardMania’s 2023 progress with a 44% year-over-year income surge was its junk mail automation-centered division, PCM Integrations. The division focuses on direct API integration to any software program or CRM, giving customers the power to ship junk mail as simply as e mail, scalable programmatic concentrating on and supply, and responsive lead nurturing with zero upfront price or tech charges. Its progress probably indicators an rising demand for programmatic offline options in response to on-line behaviors, for instance an deserted buying cart triggering a follow-up postcard that provides an incentive to finish the net sale.
Final 12 months additionally marked one other milestone for PostcardMania as its automated every day mailer merchandise, Web site to Mailbox and New to City, grew to become the fastest-growing merchandise in PostcardMania’s 25-year historical past, reaching multi-million-dollar income standing in file time. Each packages ship automated postcards in keeping with totally different triggers: Web site to Mailbox focuses on mailing to unconverted web site guests whereas New to City targets new movers inside a enterprise’s designated service space.
Amongst PostcardMania’s different 2023 income winners was its letters-centered division, RocketPrint & Mail. With its deal with bulk-printed letters, RocketPrint & Mail grew its top-line annual income 24% final 12 months, reaching file highs. Different winners for the 12 months included PostcardMania’s flagship multichannel advertising and marketing package deal In all places Small Enterprise, which was up 5% over the earlier 12 months. PostcardMania’s partnership-focused division, Company Relations, added 7.5% income progress as properly. General, 2023 marked a highest-ever income 12 months for each divisions, in addition to each division and product talked about above.
As 2024 begins, PostcardMania stays agency in its long-standing objective: to offer efficient, results-based advertising and marketing options that generate leads, gross sales and income for small and medium-sized companies nationwide in order that these companies can develop and flourish by including new jobs, alternatives and earnings to their native communities. It’s PostcardMania’s mission to assist strengthen the spine of the American economic system one enterprise at a time.
For extra data or to schedule an interview with Pleasure Gendusa, contact Jessica Lalau at 888-338-6409 or e mail jessica@postcardmania.com.
PostcardMania is without doubt one of the nation’s simplest advertising and marketing corporations specializing in lead technology for small to large-sized companies. They’ve been featured on the Inc. 500 and 5,000 lists in addition to Forbes.com, Entrepreneur, Inc. Journal, and extra. PostcardMania gives absolutely built-in, results-based advertising and marketing campaigns that seamlessly convey on-line and offline channels collectively. Go to www.postcardmania.com for extra data.